Business English SLANG IDIOMS ABBREVIATIONS Business English Course Lesson 7

hello everyone and welcome back to

english with lucy in this lesson we’re

going to talk about slang abbreviations

and idioms I don’t recommend that you

use these in your CV cover letter or

interview but it’s important that you

understand them and are prepared to use

them if the company culture seems modern

and relaxed today I’m going to show you

ten slang

email abbreviations ten financial

abbreviations and then six marketing

abbreviations after that we’ll discuss

ten business idioms let’s begin with ten

slang email abbreviations number one tbh

or lbh these mean to be honest or let’s

be honest to be honest let’s be honest

let’s be honest the website is in need

of an overhaul

number two NBD no big deal no big deal

he can’t come to the meeting but it’s no

big deal

number three V this just means very I’m

very interested in this business

opportunity

number four is deaf which means

definitely he’s definitely not attending

the meeting

number-5 NSFW or sfw these mean not safe

for work not safe for work or safe for

work safe for work for example this

attachment is not safe for work open it

when you are out of the office

number six fYI for your information for

your information now this one we do

actually say in real life as fYI you

hardly hear anyone saying for your

information an example fYI I overheard

that Claire is getting a promotion

number seven is OMW on my way on my way

for example my train was late this

morning but I’m on my way

number eight Oh this means out of office

out of office for example I’m going to

be out of office all of next week

number nine LMK let me know let me know

let me know if you’ll be able to make it

to the office party

number 10 is BRB be right back

be right back I have to shoot off

somewhere I’ll be right back

in this part of the lesson I’m going to

discuss with you 10 financial

abbreviations

these aren’t slang as such so you can

use them in more formal emails number

one is fi fo first then first out first

then first out this has to do with

inventory it’s basically saying that

when something is bought first it’s used

first number two

LIFO this means last in first out this

is the opposite of the previous where

the last item bought is the first item

used number three ROI return on

investment return on investment your

return on investment is the calculation

of how much money the company is making

compared to how much money it’s spending

number four q1 this means the first

quarter you can also have q2 q3 and q4

each financial year is typically divided

into four quarters number five YTD or

MTD these mean year to date or month to

date for example the year-to-date return

on the stock is 8% number six one of my

favorites actually is called TL DR this

means too long didn’t read if somebody

sends you a really long email and you

don’t have time to read it you can say

TL DR TL DR it was too long I didn’t

read it send me something shorter number

seven is ETA the estimated time of

arrival for example what’s the ETA on

that report number eight is zod meaning

end of day for example I need that on my

desk by end of day tomorrow

number nine is FTE meaning full-time

employee for example Lucy is a full-time

employee and number ten our last

financial abbreviation is PTO meaning

paid time off for example please submit

your PTO requests by Monday now in this

part of the lesson I’m going to talk to

you about ten marketing related

abbreviations like the financial

abbreviations these are slightly more

formal and you can use them in emails

number one b2b b2b this means

business-to-business number two B to C B

to C this means business to customer

number three is SEO SEO this means

search engine optimization this means

creating and structuring the content of

your website so that it’s more likely to

show up high in search results when

certain keywords and phrases are

searched for number four C are

conversion rate conversion rate the

percentage of people that convert into

paying customers

number five CPC or cost per click this

is your acquisition cost from a paid

online advertising channel it’s how much

it costs to get somebody to click on

your ad number six

CTA this means a call to action this is

the part at the end usually at the end

of a blog post email or sales page that

tells you to do something for example

subscribe to English with Lucy that’s a

really good CTA in this part of the

lesson I’m going to talk to you about 10

business idioms these are slang

expressions that you might hear in the

workplace or read in emails let’s get

started number one at the 11th hour this

means at the last minute for example

he’s submitted the file at the 11th hour

number two is to get the ball rolling

this means to start or to get started

for example let’s get the ball rolling

on this project number three is to think

outside the box this means to think

differently for example I really think

we need to think outside the box for

this campaign number four to touch base

this means to speak for example I’m

going to touch base with the regional

manager and see where he’s at number

five is to circle back which means to

meet again

for example tomorrow I’m going to circle

back and see how she’s getting on number

six is to have a lot on one’s plate this

means to be very very busy for example

don’t talk to him about that just yet

he’s got a lot on his plate

number seven is an elephant in the room

this is a difficult subject for example

let’s address the elephant in the room

and discuss the redundancies number

eight is a no-brainer

this means a logical solution for

example the merger is a no-brainer our

budget will increase tenfold number nine

is to get back to

the drawing board this means to start

again for example he doesn’t like the

drafts so we need to get back to the

drawing board and the last business

idiom is number 10 to reach out this

means to contact someone for example I’m

going to reach out to the marketing

department and devise a plan now I’m

going to test you on what you’ve learned

from this lesson I’m going to show you

an abbreviation I’ll give you some time

to think about what it means and then

I’ll show you the answer let’s get

started number 1 what does this mean the

answer is no big deal no big deal number

2 what does this one mean the answer is

the estimated time of arrival and how

about this one these mean year to date

or month to date number 4 what does this

one mean this means a call to action

number 5 what do you think about this

one this means business to business

number six what does this one mean this

means out of office out of office number

seven

PTO meaning paid time off number eight

what does this mean these mean not safe

for work or safe for work

number nine what do you think about this

one fYI for your information for your

information and number ten what does

this one mean

viii this just means very that was the

quiz how did you do make sure you share

your scores in the comment section down

below if you missed any feel free to

skip back and watch again that’s it for

this lesson I hope you enjoyed it and I

hope you learnt something and don’t

forget to connect with me on all of my

social media I’ve got my facebook I’ve

got my Instagram and I’ve got my Twitter

and I shall see you soon for another

lesson

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