How Advertisements Can Help You Speak English Better

hey let me tell you something about

american culture

american culture is strongly influenced

by advertisements they change the way we

think and the way we

speak in other words english

fluency is affected by advertisements

in the 1970s there was a popular

advertisement for

life cereal and in the advertisement was

a young

man his name was mikey and mikey

mikey loved some food mikey would eat

anything and that became a coined

phrase mikey will eat

anything now fast forward to 2020.

i use this phrase even

now this phrase is so popular that even

in 2020

people around america use it so for

example when my family gathers together

and we’re eating a good meal

if one of us can’t finish the food on

our plates we say hey

don’t worry mikey will eat anything

and we’re speaking about my dad because

my dad loves

food but you see the power of an

it came out in the 1970s but we’re still

using the phrases

now that’s why i created today’s lesson

i want to help you understand how

powerful advertisements

are to help you improve your english and

speak

like a native english speaker so today

i’m going to teach you english

vocabulary words related to

advertisements

i’m going to teach you english

expressions related to advertisements

i’m going to show you how to organize

your thoughts

using the five w’s to speak about

advertisements

i’m going to talk about a real life

situation where you can

see the terms and expressions being used

and i’m gonna give you a three

step plan to help you apply what you

learn in today’s lesson

when i say today’s lesson is gonna

change your life oh

yeah i am not lying now before we start

the lesson though i need you to do

something for me

you know that my goal is to help one

billion students

around the world speak english with

confidence and in order to do that i

need these video lessons to spread

so i need you to do three things i need

you to

like share and subscribe

one more time like share subscribe come

i said like share subscribe last time

like share subscribe i’m teacher tiffany

let’s jump right in

[Music]

alright so for today’s lesson we have

five specific

sections english vocabulary english

expressions

thought organization real life situation

and a three-part study plan now remember

i’m gonna explain

everything to you in each section and if

you want to get the pdf that goes along

with this lesson

remember join the academy the link is in

the description

all right so let’s get started with the

first section here we go

english vocabulary now this first one is

consumer real quick after me

consumer nice last time

consumer excellent now

a consumer is a person who purchases

goods and services for personal

use so we are all consumers now let’s

look at some example sentences here we

she appeared to be just a happy american

consumer out shopping at a big box

store a real quick big box store

so a big box store refers to a store

where you can buy things in bulk for

example

in america costco is a big box store

so maybe i want to purchase um let’s see

say lotion

but i don’t need one bottle i need 10

bottles well

that will equal a big box so costco

would sell

that box a big box store all right

so our next example sentence is right

here the new

prices will affect all consumers

and finally they conducted a poll in

order to see

what consumers were thinking so again

after me consumer very good this is

related to advertisements because

consumers actually purchase products

right

okay now our next vocabulary word is

advert all right so after me

advert great job again

advert excellent now an

advert is simply a public promotion of

some

product or service now

you may notice it’s basically the

shortened form of the word

advertisement you got that right so we

say

advert now let’s see some example

sentences here we go

the advert was posted all around

the city next she put an

advert in the paper to see her oven her

oven but no one contacted her

alright and last their latest advert

features a famous actor so again

advert just referring to an

now what about the third vocabulary word

related to

what are we talking about that’s right

advertisements here we go

the third one is billboard

again after me billboard

good last time bill board

good make sure you get your your tongue

kind of lifting up for the l

billboard excellent job now

a billboard is a large outdoor posters

that advertise

products you often see these on top of

large

city buildings or on the side of the

motorway

so here’s an example sentence did you

see the new broadway theater

billboards good advertising billboards

were very

expensive in the past and finally

they unveiled a new billboard on fifth

avenue now billboards like the sentence

said

were very popular in the past and even

though we still have them today

they’re not as popular as they used to

be because now we have

social media we have the internet so

companies are advertising in different

ways but billboards are still

popular all right so now let’s see the

next section again

expanding our understanding of

advertisements

now this expression is also very useful

this expression is

consumer research after me

consumer research

good last time consumer

research very good now you already know

what a consumer is

now we’re seeing this expression

consumer research

so consumer research refers to

marketing research that yields or

produces or

gives information about the motives

and needs of different classes of

consumers

so for example consumer research showed

that many people

were still not interested in the product

so you conduct consumer research when

you’re trying to figure out

ooh what do they like what don’t they

consumer research all right now the next

expression is right here

this one is product placement

all right so after me product placement

very good all right so this is when

companies

make arrangements with shows or events

to have their product included in that

particular

media to help promote their product

further

so look at this right below me you see

it right here this drawing

now you see that there’s a man and a

woman right and they look like they’re

typing on a computer

but what sign do you see that’s right

you see the apple logo

so in a movie if there’s a a company

that

uh well let’s say apple they want to

advertise apple computers well they want

to pick a very good movie and they just

put their computer

in one of the scenes right so product

placement

and they pay a lot of money to do that

right so

let’s see an example sentence here we go

some examples of product placement

are very subtle subtle means

not obvious again subtle

good that b is silent subtle

good and again meaning not obvious

all right so the next one is brand

slogan again brand

slogan now this one is a special saying

made from a few words

that helps identify the company

or brand now you see right below me

right you see the nike swoosh

just do it so again you guys may not

know this but nike is my favorite brand

i love

nike clothing i love all of their uh

products

so i know their brand slogan very well

just do it but that’s a very popular

slogan a brand

slogan so here’s the sentence one of the

most

famous brand slogans is just

do it alright so now we have three

expressions we have

consumer research we have product

placement and we have brand slogan

all right now how do we put these

together with the vocabulary words in

order to

not only understand advertising but also

know how to speak about

advertisements like a native english

speaker

so here we go all right so

use the five w’s who what when where

and why all right so who consumers

what brand slogan and product placement

when i chose all year round where

adverts and billboards why

consumer research so you notice that i

use the vocabulary

and the expressions that we’ve learned

so far in our lesson

so how would i talk about advertising

here we go there are millions of

consumers

living in america so large corporations

try to think of the best

product placements that will showcase

their brand slogans as a result of

consumer research

which is done all year round many

companies decide to show their products

in adverts and on billboards

so you see what happened right we

learned six

right we learned three vocabulary words

and three expressions

and i was able to use those in order to

organize my thoughts

and speak about advertising now as you

study right we’re gonna look at another

real life situation but

as you study you may need help doing

this you may need help from a teacher to

see

ah is is my answer right am i organizing

my thoughts properly

that’s where today’s sponsor will come

in handy

cambly is sponsoring today’s video and

i’m so happy to

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company and they provide

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they have tutors from

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cambly thank you so much for sponsoring

this video

guys you can click the link in the

description and you can use the coupon

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cambly is so awesome they want to help

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that’s right you to improve your english

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so cambly thank you so much and guys

remember sign up with cambly so you can

practice what i am teaching you all

right

so now let’s see a real life situation

all right so here we have this baseball

field now america baseball is very

very popular ah i got a real quick story

for you guys

so you know that i lived in korea right

for 10 years

and i was never a big baseball fan like

basketball and soccer those are the

sports i like

but when i went to korea i heard about

how good the baseball games were

so i was confused like what’s so good

about a baseball game you know you’re

hitting a ball and it’s kind of quiet

you know it’s kind of a slow game but

that was not the case with korean

baseball games so

at a korean baseball game it’s not just

about

the players or the athletes on the field

in the stands during the game and even

during the

breaks throughout the game they have

people dancing they have people clapping

doing different songs when i say it was

exciting

oh man so i enjoyed going to baseball

games

in korea now what about this situation

right here again we’re talking about

advertisements

how can it apply or how can the idea of

advertisements apply to this situation

well think about it number one the

consumers the fans consume

products right what about this number

two

advert public promotion of various

businesses you can see right on the

billboards you see

bank of america a popular bank in

america you see

ford you know a popular truck company

then you see a t

actually that’s who i have my cell phone

with

so you see promotion you see adverts

that are being displayed at this game

now what about number three

billboards right huge billboards in the

stands when you go to a baseball game

you will see billboards everywhere why

because they have so many consumers

in the stands and let’s see number four

what about

consumer research you see fans of

baseball right so research was done

on the consumers that go to baseball

games they realized that oh

they need banks bank of america bought a

billboard

they need trucks ford bought a billboard

they need cell phones so at t

bought a billboard so you can see how

all of these words and expressions

can be seen in this situation well what

about

product placement we see a lot of

billboards but

you’ll notice that they’re actually

placed in strategic

areas so you see this one right here oh

i’ma see if you can look at it over

there in the corner right

that says toyota another car company

but it’s placed right below the

consumers on one side so that their

consumers on the opposite side can see

clearly alright product placement is

important

and what about this one number six brand

slogan right here on ford i know it’s a

little tiny for you

guys but it says go further

that is one of ford’s brand slogans

go further so everything can be seen

in this real life situation so it’s so

important for you to

understand the words and the expressions

because you’ll see them

all around you all right now

i want to give you a plan so you kind of

get frustrated right it’s hard to

understand

real english think about it i told you

the story in the beginning about

mikey right now if you had never heard

that story and never knew about the

advertisement from the 1970s

you would have never understood

mikey likes to eat mikey will eat

anything you probably would have asked

me teacher your

your dad’s name is not mikey why are you

calling him mikey

but once you understand the

advertisement and the slogans and

phrases used in it

you can understand english better so

let me give you three steps to improve

your understanding of english

advertisements and american

advertisements so the solution is to

start paying attention to advertisements

and commercials step one pick one

category to focus on

there are many types of advertisements

the medicine food design

the list goes on there are commercials

for all categories

next find three advertisements

related to the category you can find

them on youtube you can find them on

television you can find them anywhere

and finally write down common phrases

phrases you don’t know and i suggest

that you do this in a specific

notebook all right think about it when

we watch

that commercial right when that

advertisement came out

mikey will eat anything it’s stuck so

when you watch an advertisement

write down those phrases that you seem

to hear over and over again

or that seem to be very important that’s

how you will improve your english

fluency

using advertisements i know it’s a

shocker right

so if you enjoyed this lesson i know

you’re gonna really enjoy

part two improve your english even more

in part two i’ll give you the pdf file

that goes along with this lesson

i’ll give you some examples of american

advertisements i just mentioned

life cereal but i’ll show you some other

specific examples

which is going to help you understand

americans even more

then i’ll talk about american culture

just a little bit more

i just told you about life cereal but

i’ll give you some more information

and finally a practical application so

i’ll give you a pdf that will help you

actually put into practice what i taught

you today

guys i really hope you enjoyed this

lesson remember

if you want to be a part of my academy

and see part two

all you have to do is go to this link

right here on the screen

and also click the link in the

description don’t forget also to sign up

with cambly in order to improve your

english and to practice

what you learned all right guys i hope

you enjoyed remember

to study english

you ready you know i didn’t forget it’s

story time hey i said his story

time alright guys today we have a very

touching story so you know that i love

my family a lot

and i may have told some of you this

story but i want to tell it to

the rest of you so every saturday i

actually teach

a bible class i teach it on facebook

it’s public so you guys can actually

join if you’d like every saturday at 9

a.m on saturday mornings i teach a bible

class

and i have to get up really early on

saturday mornings

in order to prepare for the bible

classes because during the week i’m

working for you guys

so one morning uh this this weekend it

was on a saturday morning i woke up

around

4am because i had to prepare for class

and

my nieces just happened to be staying

with us

so my nieces were in the room directly

across from mine

so i was sitting in my room my home

office and i was working on the

presentation

and i heard a tap at the door

i said wait a minute now i woke up at 4

00 a.m but around

5 15 5 30 i heard this tap at the door

now my nieces are three

and 10 years old so i heard a tap at the

door

and i said you’ve got to be kidding me

then i heard the door slowly open

and i looked down and i saw these little

eyes

and my three-year-old niece walked into

my room she said tt that’s what she

calls me

are you awake i said yes baby i’m awake

so she came in i said now tt is working

though i’m trying to create something

i’m trying to prepare for a bible class

you can stay in here though

she said okay i said do you want to draw

she said yes i’d like to draw

so i gave her paper and markers and

pencils

and while i created the presentation for

the bible class

she laid behind me on the floor and drew

and colored for about an hour or two

now i was busy but when she came

in i felt this sense of

love come over me because you know

children really make you happy

and i could tell she just wanted to be

around

her aunt and you know sometimes in life

you know we get really busy as adults

and we forget that the small

things really bring us joy so that

moment right there really made me happy

i love my nieces to death i would give

them anything

anything they need i’ll give to them but

those moments those those special

moments like coming into my room at 5

30 in the morning are the moments i will

remember for a lifetime

so i hope you guys have experienced

these these moments where

someone that you love has surprised you

and and maybe

helped you to feel special let me know

in the comment section all right guys

i’ll talk to you next

week remember to keep studying english