Jeff Bezoss Life Advice Will Change Your Future MUST WATCH

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i’ve made

billions of dollars of failures at

amazon.com

literally billions of dollars of

failures it’s

easy to have ideas it’s very hard to

turn an idea into a successful product

do something you’re very passionate

about and

don’t try to chase what is kind of the

hot passion of the day

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my job one of my jobs as the leader of

amazon

is to encourage people to be bold

and people love to focus on things that

aren’t yet working

and that’s good it’s human nature that

kind of divine discontent can be very

helpful

but you really you know it’s incredibly

hard to get

people to take bold bets and you need to

encourage that and if you’re going to

take bold bets

they’re going to be experiments and if

they’re experiments you don’t know ahead

of time whether they’re going to work

experiments are by their very nature

prone to failure but big successes a few

big successes

compensate for dozens and dozens of

things that didn’t work

so you know bold bets aws kindle

amazon prime our third-party seller

business

all of those things are examples of bold

bets that

that did work and they pay for a lot of

experiments

i’ve made billions of dollars of

failures

at amazon.com literally billions of

dollars of failures

and you know you might remember

pets.com or cosmo or

you know give myself a root canal with

no anesthesia very easily

none of those things are fun but but

they also

they don’t matter what really matters is

companies that don’t

continue to experiment companies that

don’t embrace

failure they eventually get in a

desperate position

where they the only thing they can do is

make a kind of hail mary bet at the very

end of their corporate existence

whereas companies that are you know

making bets all along even you know big

bets but not bet the company bets

i don’t i don’t believe in bet the

company bets that’s when you’re

desperate

that’s that’s the last thing you can do

i think stress you can be

one of the things that’s very important

to note about stress

is that stress primarily comes from not

taking action over something that you

can

have some control over so if i find that

some particular thing is causing me to

have stress

that’s a a a a warning flag for me what

it means is

there’s something that i haven’t

completely identified perhaps in my

conscious mind

that is bothering me and i haven’t yet

taken any action on it i find

as soon as i identify it and make the

first phone call or send off the first

email message or whatever it is that

we’re going to do to start to address

that situation

even if it’s not solved the mere fact

that we’re addressing it

dramatically reduces any stress that

might come from it so stress

comes from ignoring things that you

shouldn’t be ignoring

i think in large part so stress doesn’t

come people get

stressed wrong all the time in my

opinion

stress doesn’t come from hard work for

example you know you can be working

incredibly hard and loving it

and likewise you can be out of work and

incredibly stressed

over that so and likewise if you kind of

use the you know use that as an analogy

for what i was just talking about

if you’re out of work but you’re going

through you know

a disciplined approach of you know a

series of job interviews and so on and

working to remedy that situation

you’re going to be a lot less stressed

than if you’re just worrying about it

and doing nothing

it’s easy to have ideas it’s very hard

to turn an idea into a successful

product

there are a lot of steps in between it

takes persistence

relentlessness so i always tell people

who

are you know who think they want to be

entrepreneurs it’s

you need a combination of

stubborn relentlessness and

flexibility and you have to know when to

be which

and basically you need to be stubborn on

your vision

because otherwise it’ll be too easy to

give up but

you need to be very flexible on the

details

because as you go along pursuing your

vision you’ll find that some of your

preconceptions were wrong

and you’re going to need to be able to

change those things

so i think taking an idea successfully

all the way

to the market and turning it into a real

product that people care about

that really improves people’s lives is a

lot of hard work

i don’t really remember the exact day or

anything but when i was in college is

when i started thinking about

wanting to be an entrepreneur someday so

it was

i was not the kid with the lemonade

stand you know i didn’t i wasn’t one of

these

kids who was always trying to raise me i

always wanted to be a scientist when i

was little

but i’d also always loved computers i

like i was lucky because at my age this

is unusual to have

access to a mainframe computer from my

elementary school when i was in fourth

grade

and uh quickly learned that there was a

pre-programmed star trek game

on that computer and then i never did

anything except play star trek with the

computer so

i don’t know how formative that was

certainly led it certainly helped my

star trek knowledge considerably

and and but i’ve always loved computers

somewhere in college i started watching

some of the people who were

like setting up you know college pizza

delivery services

and you know the kind of the core

entrepreneurs and thinking you know this

looks like a really fun thing to do

do something you’re very passionate

about

and don’t try to chase

what is kind of the hot passion of the

day

i think we actually saw this i think you

see it all over the place in many

different contexts but i think we saw it

uh in the internet world quite a bit

where you know at the sort of peak of

the

sort of internet uh you know mania and

say 1999

you found people who were uh

you know very passionate and they kind

of left that job

and decided i’m gonna you know do

something in the internet because it’s

you know it was almost like the

you know the 1849 gold rush in a way i

mean you find that people

uh if you go back and study the history

of the 1849 gold rush you find that

you know at that time everybody who was

in was within the shouting distance of

california

was you know they might have been a

doctor but they quit being a doctor and

they started panning for gold

and that that almost never works

and even if it does work you know

according to some metric financial

success or whatever it might be

i suspect it leaves you ultimately

unsatisfied

so you really need to be very

clear with yourself and i think one of

the best ways to do that

is this notion of projecting yourself

forward to age 80

looking back on your life and trying to

make sure you’ve minimized the number of

regrets you have that works for

that works for career decisions it works

for family decisions

you know do you want i have a 14 month

old son

and it’s very easy for me to if i think

about myself when i’m 80

i know i want to watch that little guy

grow up

and so it’s i don’t want to be 80 and

think shoot you know i miss that whole

thing and i don’t have the kind of

relationship with my son that i wished i

had and so on and so on

so if you think about that so i guess

another thing that i would

recommend to people is that they always

take a long-term point of view

and i think this is something about

which there’s a lot of

controversy you know there’s a there’s a

you know some

a lot of people and i’m just not one of

them believe that you should live for

the now

i think what you do is you think about

the the the great expanse of time ahead

of you and try to make sure that you’re

planning for that in a way that’s going

to leave you ultimately satisfied

so this is just my this is the way it

works for me and i mean this is

everybody needs to find that for

themself

so there are a lot of paths to

satisfaction and you need to find one

that works

works for you

the best defense to uh to speech that

you don’t like

about yourself as a public figure is to

develop a thick skin

it it it’s really the only effective

defense

because you can’t stop it and you know

you are going to be misunderstood

if you’re doing anything interesting in

the world you’re going to have critics

the only way if you absolutely can’t

tolerate critics then don’t do anything

new

or interesting and then you can insulate

yourself then think how wonderful your

life will be

at the bezos yeah usually people when

you if you see something i don’t know

you’re kind of a public figure and

you’ve probably

things have probably been written about

you that you didn’t think were nice

that’s true

and um and and my my advice if you came

to me and said jeff this you know

somebody wrote this and it really hurt

my feelings

what should i do i would say go stand on

a street corner

and watch in a crowded urban area and

watch all the people walk by

and think about what they’re thinking

about i bet you none of those people are

thinking about you

if you’re staring that street corner and

really in your mind you can do this

thought experiment like

okay there’s a woman who just walked by

what’s she actually thinking about

probably

but maybe what she’s going to cook for

dinner that night or

that um the argument that she had with

one of her employees

or whatever it is like it’s not about us

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