Why Disruption Innovation and Technology are not the same
okay so in 12 minutes today i’m going to
explain to you why disruption innovation
and technology
are not the same okay so our vision is
to enable and inspire the global
transformation required
for innovation and profit so why is
innovation right now at this point in
time so critical
so they’re rapid changes happening all
around the world right now and that’s
changing the way that we do and
understand business
and those changes are only actually
going to get faster so it’s only as slow
as it ever is going to be
today that’s why they’re calling it the
exponential age
because it’s going to get exponentially
faster so some say we are in the fourth
industrial revolution some say we’re not
but that’s a conversation for another
time so i’m sure you’ve all met sophia
so sophia is the first ar robot by
hanson robotics
that has got citizenship in saudi arabia
and
she has a passport and she travels and
actually read an article yesterday that
she’s wanting to have a baby which is
quite concerning and another
conversation
so then she has a sister called girl
sophia so little sofia is commercially
available for purchase
there’s a robot in china that’s past the
national medical licensing examination
there’s more than one virtual anchor in
china at the moment
uber are test flying flying taxis
in dallas in la and in melbourne at the
moment
and cern which is and in switzerland
well
underground is about 50 to 175 meters
underground depending on the location
it’s 27 kilometers in diameter and
they’ve managed to get a particle to go
faster than the speed of light
so that means never mind the battle
going on
in space that time travel might possibly
be
be possible in the future um so we can
be traveling in flying
taxis back in time who knows so living
on other planets is a critical step in
the evolution of humanity that’s
musk and ultimately this plant will be
zoned residential and light industry
so long story short and there’s a
million of these examples that i can go
through
there’s a lot of change happening
globally at the moment we’re largely in
a bubble
this is real this is happening and there
are two options
adapt or die a bit extreme but
it was darwin who said it’s not the
strongest the species that survives
nor the most intelligent it’s the ones
most adaptable to change
so we’re living in changing times and
those companies that lag behind are
going to become as extinct
as the dinosaurs were so what actually
is innovation so now we understand
why we need to innovate at the moment
most of us do so what exactly is
innovation
so at its simplest form innovation is a
process of conceptualizing an idea into
a product or service of value
so there are three phases in that value
creation and we call it
design thinking so the first phase is
inspiration then ideation
and then implementation so the first
stage
inspiration inspiration is when you
connect
with another human being so that’s when
you suspend all of your existing
paradigms
you normally do some form of ethnography
which is observing of human behavior of
your particular target market
you use deep empathy you connect you
feel the pain of another you step into
their shoes
and you are driven by that connection
to have a desire to solve their pain or
enable their love so that’s inspiration
the second step then is ideation you
take all of that inspiration
and you go what is technologically
feasible what is financially viable
what is a good business plan and you
select an idea from that
you then go into the implementation
phase where you decide how are you
actually going to take this product or
service to market
is it going to be offline is it going to
be online so where companies are going
wrong at the moment is they are focusing
too much on the
latter two phases and not enough on the
first phase
so the latter phase is they’re focusing
on their product or service
and they’re trying to understand how do
we make our product or service better
faster digitized you know technology
or they’re focusing on ideas and they’re
ideating and they’re using different
forms of ideation such as you know the
agile the agile concepts conceptual
blending
focus groups and so forth not enough
compasses are focusing on the
inspiration part
which is that deep connection to your
target market and understanding
what exactly are the needs of your
target market through empathy
through stepping into their shoes so
what you’re ultimately doing in terms of
innovation is that you’re matching
needs consumer needs that are out there
with what is technologically feasible
and what a viable business strategy you
can convert into value
so that’s actually what innovation is so
ideas are meaningless unless you know
what your customer values
so it goes back to that deep heartfelt
empathetic connection
which we are not doing enough of at the
moment so your product or service is
merely a vehicle of value
we’re focusing on the product or service
as the execution but
that’s just merely a a vehicle of that
of that value
so the process is very human centered
it’s the creation of an idea
by observing another human being by
another human being so it’s a human
centred process
so at any stage it may or may not
include technology at any one of those
stages inspiration
ideation implementation you may or may
not utilize technology but technology is
not innovation
so innovation is the empathy to connect
the inspiration to solve creativity
which means beyond existing paradigms
which means going beyond your current
biases
thinking differently knowing how locked
in your arc sheets your current thinking
at the moment
and then to ideate and have the courage
to be able to implement so
innovation is very much human-centered
it’s a human-centric process
it’s far removed in reality from
technology
so all of your weft 2022 skills for
success
all of those skills are based on your
ability to think critically to think
analytically
to problem solve to have emotional
intelligence to connect with another
human being
so all the skills that you actually need
in the new age are human
centered skills which we are not
focusing sufficiently on
because we focus so much on thinking
we’re going to miss the boat with
digitizing
our environments and digitizing our
products and services
so what are different types of
innovation i’m not going to go into all
of these
but there are 11 broad different types
of innovation and
one of those types of innovation is
disruption so many different types of
innovation one of them is disruption and
actually
less than one out of ten even less than
that is actually some form of disruption
so most innovations actually incremental
that we’re hardly even noticing
so disruption is a type of innovation
that displaces so it completely
displaces
an industry it displaces companies
disruption is not innovation disruption
is a type of innovation
and it’s a very small part of what
innovation actually is
so now spacex at the moment are working
on technology to enable us to go
anywhere in the world within 30 minutes
so they’re wanting to make that
commercially available in under 10 years
at the price of a domestic ticket
okay so they’re wanting to make that
available in less than 10 years
so that’s disruption that’s a
singularity innovation
happens thereafter so that disrupts many
companies many industries many countries
because your competition all of a sudden
got global
you can live anywhere work anywhere at
the price of a domestic ticket
and travel literally anywhere from 20 to
30 minutes
so how to innovate so insanity is doing
the same thing over and over again
expecting a different result right so if
you want to innovate you want to change
your results
so to change your results you need to
change your behavior and to change your
behavior you need to change the way that
you think
innovation starts with the way that you
think and it’s your ability to be able
to connect
so 95 of everything that we do as a
result of habit and some actually say
this goes up to 97 and even the way you
think
is as a result of habit so if you want a
new outcome you’ll have to break the
habit of being yourself you have to
break the habit of how you think and how
you feel and how you act
if you want to innovate so your brain
actually is only able to absorb 40 bits
of information per second
and there is 11 million bits of
information at any point in time
available
so that’s why there’s no such thing as
reality because reality is just
perception all of you right now even
though you’re looking at me
you’re actually looking through a
different lens which means you’re seeing
a different version of reality
so does reality exist or not so there’s
11 million bits of information we can
only absorb in 40 bits of that
information
and the 40 bits that we choose to absorb
depends on our programs depends on what
we are choosing
to believe so if you want to open up
your programs and be creative
and think beyond your existing paradigms
you need to understand to be able to
think
outside of your existing programs
so we notice only what matches our
internal belief system
and identified context so extreme
achievers see opportunities through
connection
through human empathetic connection they
see opportunities
they have they’re able to step into the
shoes of another and they’re driven by
that to solve their pains or enable them
they create outside of existing
paradigms they’re aware
of that they can only see those 40 base
their limitations and they know how to
step outside of that and think
differently
so the new parent business paradigm of
the the exponential age is v
equals v so what a u value which it’s in
brackets because it doesn’t really
matter in the innovation context which
you value
that’s just what you’re going to get as
a default so what’s most important is
number two and number three so what is
the market value
what is their need are you assuming they
need do do you actually understand what
their needs are are you through deep
empathy connecting with them and do you
actually understand what your customers
actually want
so what do they need and then how do you
sustainably deliver
that need and as cindy norcal mentioned
earlier you always
give more than what you actually want in
return so you always give more value
than the value that you’re actually
receiving in return and in business
that value in return will be the profit
that you actually actually make so
before you actually make money is there
actually is a high enough need
over deliver that and ensure that the
way that you actually deliver that is
done in a sustainable manner where
you’re caretaking the entire ecosystem
so that’s the new business paradigm for
the exponential age and a paradigm shift
is a change that happens when the usual
way of thinking is replaced by a new and
different way so the innovation age
is not calling you to digitize
everything the innovations age is
calling you to connect
is to get back into back in touch with
your human skills and be able to think
differently outside of your existing
paradigms
that’s focused outside of yourself
innovation is not focused on you
innovation besides you being the vessel
of excellence
and value delivery your focus on the
other whoever your target market is and
how are you going to deliver value that
they need
not value that you need because if most
businesses are failing to innovate
they’re failing to innovate because
they’re not matching um up with the
value in the marketplace that’s actually
needed
so try not to become a man of success or
should i rather say a person of success
but rather try to become a person of
value so look at look at the world in
terms of value how are you creating
value high delivering value outside of
yourself
so we’re passionate about shifting our
paradigm to delivering value outside of
yourselves are you
that’s the question and did you
understand in 12 minutes
oh i went over 12 55
why innovation and disruption and
technology are different
then my job is done thank you
you