A teen just trying to figure it out Tavi Gevinson

[Music]

[Music]

today exactly actually I started a

fashion blog called style rookie last

September of 2011 I started an online

magazine for teenage girls called rookie

mag calm

my name is tavi Gevinson and the title

of my talk is still figuring it out

and the mspaint quality of my slides was

a total creative decision in keeping

with today’s theme and has nothing to do

with my inability to use PowerPoint so I

edit this site for teenage girls I’m a

feminist I am kind of a pop-culture nerd

and I think a lot about what makes a

strong female character and you know

movies and TV shows these things have

influenced my own website so I think the

question of what makes a strong female

character often goes misinterpreted and

instead we got these two-dimensional

super women who maybe have one quality

that’s played up a lot like you know a

Catwoman type or she like plays her

sexuality up a lot and it’s seen as

power but they’re not strong characters

who happened to be female they’re

completely flat and they’re basically

cardboard characters the problem with

this is that then people expect women to

be that easy to understand and women are

mad at themselves for not being that

simple when in actuality women are

complicated women are multifaceted not

because women are crazy but because

people are crazy and women happen to be

people

so the flaws are the key I’m not the

first person to say this what makes a

strong female character is a character

who has weaknesses who has flaws who is

maybe not immediately likable but

eventually relatable I don’t like to

acknowledge a problem without also

acknowledging those who were to fix it

so just wanted to acknowledge shows like

Mad Men movies like bridesmaids whose

female characters or protagonists are

complex multifaceted lena dunham who’s

on here her show on HBO that premieres

next month girls she said she wanted to

start it because she felt that every

woman she knew was just a bundle of

contradictions and that feels accurate

for all people but you don’t see women

represented like that as much Congrats

guys

but I don’t feel that I still feel that

there are some types of women who are

not represented that way and one group

that we’ll focus on today are teens

because I think teenagers are especially

contradictory and still figuring it out

and in the 90s there was freaks and

geeks and my so-called life and their

characters Lindsay Weir and Angela chase

I mean the whole premise of the show the

shows were just them trying to figure

themselves out basically

but those shows only lasted a season

each and I haven’t really seen anything

like that on TV since so this is a

scientific diagram of my brain around

the time when I was when I started

watching those TV shows I was like

ending middle school starting high

school I’m a sophomore now and I was

trying to reconcile all of these

differences that you’re told you can’t

be when you’re growing up as a girl you

can’t be smart and pretty you can’t be a

feminist who’s also interested in

fashion you can’t care about clothes if

it’s not for the sake of what other

people usually men will think of you so

I was trying to figure all that out and

I felt a little confused and I said so

on

my blog and I have said that I wanted to

start a website for teenage girls that

was not this kind of one dimensional

strong character empowerment thing

because I think one thing that can be

very alienating about a misconception of

feminism is that girls then think that

to be a feminist they have to live up to

you know being perfectly consistent in

your beliefs never being insecure never

having doubts having all of the answers

and this is not true and actually

reconciling all the contradictions I was

feeling became easier once I understood

that feminism was not a rule book but a

discussion a conversation a process and

this is a spread from a zine that I made

last year when um I I mean I think I’ve

let myself go a bit on the illustration

front since but so I said on my blog

that I wanted to start a this

publication for teenage girls and ask

people to submit their writing their

photography whatever to be a member of

our staff

I got about 3,000 emails my editorial

director and I went through them and put

together a staff of people and we

launched last September and this is an

excerpt from my first editors letter or

I say that rookie we don’t have all the

answers we’re still figuring it out too

but the point is not to give girls the

answers and not even give them

permission to find the answers

themselves but hopefully inspire them to

understand that they can give themselves

that permission they can ask their own

questions find their own answers all of

that and rookie I think we’ve been

trying to make it a nice place for all

of that to be figured out so I’m not

saying like be like us and we’re perfect

role models cuz we’re not but we just

want to help represent girls in a way

that shows those different dimensions I

mean we have articles called on taking

yourself seriously how to not care what

people think of you but we also have

articles like oops

I’m figuring it out if you use that you

can get away with anything we also have

articles called how to look like you

weren’t just crying in less than five

minutes so all of that being said I

still really appreciate those characters

you know in movies and you know articles

like that on our site that are just

about being a totally powerful maybe

finding your acceptance with yourself

and self-esteem and your flaws and um

how you accept those so what I want you

to take away from my talk the lesson of

all of this is to just be Stevie Nicks

like that’s all you have to do because

my favorite thing about her other than

like everything is that she is very has

always been unapologetically present on

stage and unapologetic about her flaws

and about reconciling all of her

contradictory feelings and she makes you

listen to them and think about them and

yeah so please be Stevie Nicks thank you

[Applause]