Inside the mind of a TikToker
[Music]
yo bro who got smiling like that
like so
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[Applause]
who got baby smile
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hi everybody
i know that
many of you
may have a strong opinion about
tick-tock and tick-tockers
maybe some of you are tick-tockers maybe
your brother or sister is your son or
daughter maybe your anti-tick-tock
thinking or hoping that it will be just
a passing fad or perhaps jus you just
ate tick-tock and tick-tockers i don’t
know maybe some of you are just watching
passively
i just hope
that with my talk
i will give you an understanding of why
i do what i do
and how to be more open to this platform
and its creators
so
right now
if you think of a tick talker you see a
gen z teenager
physically beautiful narcissistic
who makes cringe videos to be acclaimed
by the
public a superficial activity without
anything real or interesting and you
know many gen z
do it for fun for their friends or just
to get attention and if this is how you
think that tick tock is
you are right
i agree with you
as a tick talker i can tell you that
this is exactly how it is in most cases
then
as we all know
there is a group of these thick talkers
who use trends and their beauty to earn
a ton of money but then
then there is me
there are also young people like me who
have a different idea
we have a bigger plan in our minds and
we use tick tock because we realize how
important it is nowadays to have a fun
base on social media if you want to
pursue an artistic career
we are going to use tick tock
because we want something from it
something bigger so
let me introduce myself
i’m alessandra bedetti i’m 18 years old
and i wanted to be an actor for as long
as i can even remember
and in 2020 when the world shut down
i found an opportunity to work to
achieve my goals and that opportunity
for me was tick tock but let me explain
so i started making tick tocks during my
first quarantine i had a lot of time for
myself because you know i couldn’t go
out
and i had nothing to do all day except
for the five hours of online school so i
wanted to find a hobby and something fun
to do
yes i started just for fun but still
committing myself because i knew that
that fun thing to do
could become also something really
important for me but at the beginning it
was just a way to pass my time
so i started making three videos per day
and realized that what i was doing was
helping me with some skills that i will
need to be an actor
for example
how to be less shy and introverted
dealing with a challenge
of being more exposed to friends
classmates and others and most
importantly how to play a role and be
characters that are outside of my home
personality
and after the first two weeks of no
results
something started to move
videos started to go viral and then boom
everything happened quickly
i started getting something like
5 000 followers a day then 10 000 then
15 then even 30 000 followers per day
and you know at the beginning i thought
that if i put my money to it i could get
to something like
maybe 7 000 followers by the hand of the
lockdown well
i came out of it with three hundred
thousand
and i’m telling you this because one of
the coolest aspects about tick tock is
the chances it gives users to his
algorithm for incredible visibility tied
to an easy metric like quantity so the
more you do the more you can be seen by
new people
and you know
after the first 300 000 followers that
first became 1.4 million the perception
of what i wanted from tick-tock
really changed
you know i started realizing that what i
was doing could help me realize my life
dream of being an actor and tiktok
created a real world opportunities for
me and from that moment i started making
videos that could give me more
visibility
you know because i started to see the
power of creating a follower base with
content that my followers love you see
while 1.4 million followers is just a
good number for western markets
i see my follower
not as a number
but my team
i had value for them with content that
they
like and they love and they are there
for me when i need them to
they are not numbers they are my team
they are my super network
so at some point i started
studying trends and new sounds in a more
technical way okay so
you see
making a tick tock sounds easy
and it is if you know how to use the
right pattern so please let me show you
right now i’m going to replicate for you
a clip that was quite successful for me
a few months ago
it is a tick tock that makes fun of tick
talkers and how they look to others
while they’re filming a clip okay it is
based on a tick tock dance that goes
like this
okay
and so it will be good for me to show
you this sarcastic look at what my cat
sees while i’m filming a tick tock time
let’s go
so it will be cringe as i said
get ready for that it will be really
embarrassing for me
there will be
something like eight
clips
and four of them are going to be the
funny one the cat perspective and the
others are going to be the real serious
one
okay so let’s start with the serious one
[Music]
okay
let’s change to cat perspective so i’m
going to
look there pretending that there is the
phone
[Music]
sorry for the cringe part of it
serious one
okay
cringe one
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okay
[Music]
okay and this one is the most cringe one
so please
help me
bye
bye
almost done
just a few more clips
okay last one i promise
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and that’s it okay
[Music]
okay
thank you thank you
putting aside that fun
cringe and stupid part of it for a
second
let’s get serious for a minute okay
it is not
a new concept
to create your own business network when
you’re young by going to the right
schools having the right classmates
having going to the right dinners and
parties having the right friends and
contacts and meeting friends of friends
yes this is what a business network has
always looked like and yes this is still
valuable today
but in 2021
there is
a new way to create a business network
for gen z
a new super power in networking and this
super power is your tick tock base
the people that follow you on social
media today
are the same people that when you need
support will help you okay when you need
visibility for what you’re doing they
are the ones that will help you get it
and get seen by the world
i am going to need
the people that follow me on social
media today in my future acting career
as will any aspiring actor or actress or
musician or any other person who wants
to live an artistic life but why
because in 2021 we live in a world where
today you are somebody and tomorrow
nobody will remember you
as handy warl said
everybody will be famous for 15 minutes
so
therefore it’s up to you to find the
right way to prevent that from happening
and it doesn’t matter whether it’s
facebook instagram twitter tik tok or
any other social media the bottom line
is that a social following is the new
way
the new way the new super way to create
a business network that could help you
develop your future career and your
future itself
and now i share with you my mind
the mind of a tick-tocker now i hope
that you can see that not all
tick-tockers are created equally and
that we all have different goals agendas
and uses for our new superpower network
the idea we’re sharing
is that
a prejudice that you may feel
toward a
new social platform a new technology or
even a new generation of people is that
not everything is as it look in the
surface
you know i’m just a guy okay a guy with
one dream only one dream being an actor
and i’m ready to do whatever it takes
to make this dream come true and thanks
to what i’m doing studying at an academy
and what i’m doing on social media and
tick talk i’m helping myself developing
my future
and even if i didn’t realize it yet my
dream
you know
i’m living it i’m alessandra bedetti i’m
18 years old and last year i had my
first rule in a tv mini series and right
now i’m on the set of my first movie
so i just hope that next time you see me
it will be somewhere
on a bigger screen
thank you so much