ENGLISH SPEECH MARK CUBAN Entrepreneurship Mindset English Subtitles

John Battelle: So I was doing really deep
research on you.

Mark Cuban: Where?

Back at the bar?

John Battelle: Yeah.

No, I was just reading Wikipedia.

John Battelle: And the one thing really jumped
out at me, so I wanted to start with the beginning,

one of the first things you ever did.

Apparently you made $1,000 as a kid on a chain
letter.

Mark Cuban: Yep.

That was in college.

John Battelle: You are that guy –
Mark Cuban: I’m that guy.

John Battelle: – who actually made money
with one of those things.

Mark Cuban: It was my junior year in college,
and I had to figure out a way to pay for school.

So they had one of these chain letters going
around.

And so I just said, Okay.

Somebody is making money.

I would go around and it was a deal where
you gave me $50 and send $50 to the person

at the top of the list, took him off and then
put your name at the bottom.

What did was I helped everybody, all my friends,
sell their version so they got all their money

back.

And then the power of networking, right, back
then, it just took off.

And I spent the next few weeks just going
to my mailbox every morning and collecting

50-dollar checks and cashing them and I paid
for my junior year of college.

John Battelle: That’s quite a story.

Seems like that’s been happening to you ever
since.

John Battelle: But I think there is more work
involved more recently.

You’re well-known for having opinions.

Mark Cuban: Yep.

John Battelle: And so I’m hoping to elicit
a number of them from you.

As a matter of fact, you have so many hot-button
issues I wasn’t really sure which one to start

with.

But we may as well start with given, I think,
it has been in the air the past two days,

which is the economy.

You’ve written on your site – you have posted
a number of opinions about the economy, about

bankers in particular and about modest proposals
for how to fix it.

So what do you think is wrong?

And how do we correct it?

Mark Cuban: Just a simple question like that,
right?

John Battelle: Solve it for us, Mark.

Mark Cuban: Solve it for us.

I think the primary problem that we are facing,
I think – and everybody is recognizing this

is bipartisanship.

Everybody is so partisan in their feelings,
right?

Everybody is so philosophically driven that
no one is addressing issues.

And so I think we have to get out of politics
and actually have action items.

You know, we fail to recognize that at some
point things change and you have to let go

of old dogmas and old philosophies and just
deal what’s in front of you like in business.

It is just little simple things that we all
know is obvious.

We get a budget from our government leaders.

That’s a ten-year budget.

Who does ten-year budgets?

You know, how are you going to fix something
in ten years?

Even the communist countries have five-year
budgets and five-year plans.

And then there’s action items.

One of the things I wrote was we have to fix
the housing situation.

We had a bubble.

It burst.

We have significant problems.

The values have gone down.

And to me the action item is all these homes
that have been foreclosed on that Fannie Mae,

et cetera, own, you bulldoze them.

You tear them down.

You reduce the supply.

That increases the value of what’s there.

You create work for people who are most difficult
to employ.

All they got to do is knock things down.

That’s an action item.

There is just so many things that you can
come up and do.

But we have to recognize that someone has
got to come in and propose actions.

And then I think there’s – I’ve talked – People
have asked me about taxes.

And, you know, the headline going out was
“Cuban’s willing to pay as much as he needs

to in taxes,” et cetera.

I hate taxes.

I hate taxes as much as the next guy.

John Battelle: You said paying taxes is the
most patriotic thing you can do.

Mark Cuban: But when you look at the economy
the way it is, right, you can’t just, again,

go back to philosophies or dogma.

You have to recognize the circumstances and
contribute.

And I’ve earned quite a bit from not just
Yahoo! but, you know, the fact that you can

be entrepreneurial in this country.

There is infrastructure.

There is people who have given their lives
to create that opportunity for me.

And for me, in the current state of things,
you have to be able to give back.

And for any entrepreneur in here, going out
there, busting your butt, being rewarded economically,

the most patriotic thing you can do is pay
taxes because, you know, ask not what your

country can do for you but what you can do
for your country.

I think you can just go down a long list of
action items.

But until we start taking action instead of
talking about things in general broad brushes,

we are going to have problems
John Battelle: Would you say you are in the

Buffet camp, so to speak, in terms of you’re
not paying enough taxes?

Mark Cuban: Yes.

Now, do I – would I like writing a bigger
check?

No.

I think a big percentage is going to go to
waste.

I think there is a big difference between
investing and spending.

Right now we don’t have somebody who is a
chief investment officer.

Look at Google.

Google invests in things left and right, but
it is an investment.

Not all of them are going to work, but they
create opportunity.

And that’s – we don’t have anybody in government
who is looking at that.

We can borrow money at essentially negative
interest rates.

We should be spending them in investments
as opposed to spending them on expenses.

There is a big difference.

I don’t think anybody in our government structure
right now understands the difference.

John Battelle: You have said, to sort of switch
to another part of one of your rants, has

to do with the way that our current regulations
are set up for patent law –

Mark Cuban: Right.

John Battelle: – for example.

Your approach to patent law is similar to
your approach –

Mark Cuban: Get rid of them.

John Battelle: – to houses on the market,
which is to bulldoze it.

Can you elaborate a bit?

Mark Cuban: Look, it’s crazy.

I will give you an example, one of my companies.

You talk about things that inhibit job growth,
inhibit corporate growth, inhibit entrepreneurship.

I have a company Magnolia Home Video.

We distribute DVDs.

We got sued because someone has a patent for
detecting scene changes in video that they

were awarded in mid 2000s, 2004 or -5, right?

We were doing scene detection of video back
in the late 1990s.

But back then, we just didn’t create patents
for everything.

And you’ve got all these patents that are
being awarded that are just out there just

to try to siphon money from people.

To me, that’s killing commerce, that’s hurting.

I read something from the former CTO of Apple
who said that when he left in 1989, Apple

owned the grand sum of one patent.

Boy, they’ve changed their ways now, haven’t
they?

So, to me, I recognize that people say, you
know what?

Small guy has a great idea or small woman
has a great idea and wants to protect their

idea, they need a patent.

But for that one anecdotal scenario where
you protect that one person, there are 99%

other scenarios where you’re holding back
to the economy, you are holding back big companies.

So Google has to go out and buy Motorola for
a patent trove.

And it becomes a game of, you know, thermonuclear
war.

Who can create the greatest deterrent to keep
someone from dropping the bomb?

And that is not good for the economy.

That is not good for entrepreneurship.

That’s not good for the United States.

John Battelle: You brought up Google, so I
want to ask you a question because you have

written about the company quite a bit.

Mark Cuban: Not that much.

John Battelle: So I get to ask a question
that our host has agreed I’m allowed to ask,

or at least they said “Okay, John, you can.”

John Battelle: What’s your view of YouTube?

Mark Cuban: What a horrible acquisition.

John Battelle: Care to unpack that?

Mark Cuban: Yeah.

Everybody get it out.

You talk about horrible acquisitions.

Okay, yeah.

Okay, that’s out of the way.

Mark Cuban: But in reality what has YouTube
evolved to?

It is a utility that, in essence, subsidized
the bandwidth for video of the world.

John Battelle: How can that can be a bad thing?

Mark Cuban: It is not bad for us, right?

But in reality from a business perspective,
what have they – you can do that any time.

They didn’t have to go out and buy YouTube.

They had Google Video.

All they had to do is say, Whatever video
you have, you just post it and we will pay

for all the upload, the bandwidth, everything,
the servers, the storage.

They didn’t need to buy a company to do that.

So they took all their baggage.

They are still fighting legally all their
baggage.

I think if you said right now are they in
the best possible position they could be in

the video world relative to everybody else?

Well, they’ve had a great social impact.

Their content ID system is phenomenal.

We wouldn’t have that if they didn’t have
all the lawyers to fight.

So they have had a lot of great developments.

But they could have started back then and
going out and doing the things they are doing

today and be ten times further ahead.

I don’t think they accomplished anything by
buying YouTube at all.

John Battelle: Well, thank you for that opinion.

John Battelle: You mentioned earlier that
one of your pictures got you in trouble.

You get in trouble a lot.

How come?

Mark Cuban: Because I just don’t give a shit,
right?

Mark Cuban: Look, somebody had to be the luckiest
guy in the world.

Like Mr. Chopra was saying, all the endorphins
and everything, mine are flashing all the

time, boy.

I don’t have to be looking at someone to be
in love.

I’m having fun.

And so I have gotten to a position now I think
where I don’t need anything from y’all, right?

So let’s just say what’s on my mind, as long
as I do the work.

You can disagree with me, and I like when
people disagree with me.

I like when it gets public and it becomes
a public argument because people have to bring

their A game to disagree.

And to me that’s fun, right?

I like challenging things.

I like being able to look at – my strength
is not being – out-teching somebody else.

I’m not going to understand all the personalized
medicine elements even though I think personalized

medicine is the future.

I am not going to be able to write code even
though I used to.

That’s not me.

I am able to look at a business, drill down
to it very, very quickly, and understand what’s

going on and challenge it.

I like to challenge it.

It is like day-and-date movies.

The head of the MPA said I was the devil because
we wanted to release movies day and date with

DVD and theatrical.

So when he said it was horrible to do it the
same day, I said, I will kick your ass even

better.

So we are going to release our movies on to
transactional VOD, on cable and satellite,

et cetera, systems a month before they are
in theaters.

Now, our business – our Magnolia Home Distribution
makes money on every movie.

That’s unheard of in the movie industry.

Where you can look at things and say “this
is the way they have always been done,” I

like to look at it and say, “If everybody
is doing it this way, that’s not where the

future is.

You have to look somewhere else.”

If that pisses people off, that’s their problem.

John Battelle: All right.

Let’s pull back to the theme of this session
which is innovations and the impact particularly

of technology on our future.

What do you think the most important technologies
and/or trends are right now that are going

to affect the near term, one to three years,
of our…

Mark Cuban: I mean, look.

You can go in a million different areas there.

I don’t think there is any one.

I mean, long-term, big picture, personalized
medicine is it.

I mean, think about it.

The fact that you walk into a drugstore, you
buy a bottle of aspirin and you don’t really

read the fine print but it says, “You just
may be the unlucky MF that dies from this

aspirin.”

It is crazy, right?

That’s going to change everything.

There is no question about that.

Shorter term, you know, I think, again, if
everybody is looking in the one place, then

to me it is the wrong place.

And we’ve been doing – since we started with
YouTube, we’ve been doing video online.

We started doing broadcast.com in 1996.

15 years now, right?

It hasn’t changed all that much.

And, you know, you go to YouTube to pick on
them some more.

And, believe it or not, 15 years into it,
you watch YouTube and there is a little overlay

with a X to click it off and there is a preroll.

That’s what we’ve come to?

That’s advancements?

And I think part of the reason is the Internet
isn’t designed to be the future of reruns

of Gilligan’s Island, right?

There are networks that are already designed
to provide video.

And I think that’s what a lot of Internet
video bigots are missing, right?

The future of television is television.

And I think what’s really changing going forward,
particularly in communication, is that we

are evolving to realtime communications.

People want things live.

They want things realtime.

And when something big happens, you may get
it from Twitter.

You may get it from a Google+ stream.

You may get it from a Facebook status update.

But then when you want more, it is hard to
get a lot of people to go to one spot except

on television.

I think what a lot of people misunderstand
is that television is digital.

This isn’t 1985 anymore.

So 300 channels and nothing on.

But, for the most part, those 300 channels
are digital.

But they run on a network designed to 69 video
distribution, so it’s not going to buffer

it.

You know it’s always going to work.

They have access to the same VOD hard drives
that YouTube uses to serve up, you know, on-demand

stuff.

It’s just a better designed network.

But now we’re starting to get the opportunities
to leverage that network.

Like at HDNet, it’s all about interactivity,
the high def and the net.

You’re going to see more things develop on
the television side of things than on the

Internet video side.

I just think Internet video, even though it’s
scaling, it’s growing, is broken.

John Battelle: We’re running over.

And it’s been an entertaining half an hour.

Thank you very much.

约翰巴特尔:所以我对你做了深入的
研究。

马克库班:在哪里?

回到酒吧?

约翰巴特尔:是的。

不,我只是在阅读维基百科。

约翰·巴特尔:我真的很想一件事
,所以我想从头开始,

这是你做过的第一件事。

显然,您小时候通过连锁信赚了 1,000 美元

马克库班:是的。

那是在大学里。

约翰巴特尔:你就是那个人——
马克库班:我就是那个人。

约翰·巴特尔:——他实际上是用
这些东西之一赚钱的。

马克·库班:那是我上大学的三年级
,我必须想办法支付学费。

所以他们有一个这样的连锁
信。

所以我只是说,好的。

有人在赚钱。

我会四处走走,这是一个交易,
你给我 50 美元,然后将 50 美元寄给

名单顶部的人,让他离开,然后
把你的名字放在底部。

我所做的是帮助每个人,我所有的朋友,
卖掉他们的版本,这样他们就能拿回所有的钱

然后是网络的力量,对,在
那个时候,它刚刚起步。

在接下来的几个星期里
,我每天早上都去我的邮箱,收集

50 美元的支票并兑现它们,然后我支付
了大学三年级的费用。

约翰·巴特尔:那真是个故事。

好像从那以后就一直发生在你身上

John Battelle:但我认为
最近涉及的工作更多。

你以有意见而闻名。

马克库班:是的。

约翰巴特尔:所以我希望
从你那里引出一些。

事实上,你有这么多热点
问题,我不确定从哪一个

开始。

但我们不妨从给定的开始,我认为,
过去两天一直在讨论,

这就是经济。

你在你的网站上写过——你已经发表
了一些关于经济的意见

,特别是关于银行家的意见,以及
关于如何解决它的适度建议。

那你觉得哪里不对?

我们如何纠正它?

马克·库班:就这么一个简单的问题,
对吧?

约翰巴特尔:马克,为我们解决它。

马克库班:为我们解决它。

我认为我们面临的主要问题是
——每个人都认识到这

是两党合作。

每个人的感情都是如此的党派,
对吧?

每个人都被哲学驱使,以至于
没有人解决问题。

所以我认为我们必须摆脱政治
并实际制定行动项目。

你知道,我们没有意识到事情在某些
时候会发生变化,你必须

放弃旧的教条和旧的哲学,而只是
处理你面前的事情。

这只是一些我们都
知道是显而易见的简单的事情。

我们从政府领导人那里得到预算。

这是一个十年的预算。

谁制定十年预算?

你知道,你打算如何
在十年内解决问题?

即使是共产主义国家也有五年
预算和五年计划。

然后是行动项目。

我写的其中一件事是我们必须
解决住房问题。

我们有一个泡沫。

它爆裂了。

我们有重大问题。

价值下降了。

对我来说,行动项目是所有这些房屋
在房利美等人拥有的房屋中被取消赎回权

,你推土机。

你把它们拆掉。

你减少供应。

这增加了那里的价值。

你为最难雇用的人创造工作

他们所要做的就是把事情搞砸。

那是一个行动项目。

您可以
提出并做很多事情。

但我们必须认识到必须有人
进来并提出行动。

然后我认为 - 我已经谈过了 -
人们问我关于税收的问题。

而且,你知道,标题是
“古巴愿意支付他

需要的税款”等等。

我讨厌税收。

我和下一个人一样讨厌税收。

约翰巴特尔:你说纳税是
你能做的最爱国的事情。

马克·库班:但是,当您以经济
的方式看待经济时,对,您不能再次

回到哲学或教条。

你必须认清情况并
做出贡献。

而且我不仅从雅虎赚了很多
钱! 但是,你知道,你

可以在这个国家创业。

有基础设施。

有些人献出生命
来为我创造这个机会。

对我来说,在目前的情况下,
你必须能够回馈。

对于这里的任何企业家,走出
去,打屁股,获得经济回报,

你能做的最爱国的事情就是
纳税,因为你知道,不要问你的

国家能为你做什么,而是你能
为你的国家做什么 国家。

我认为您可以列出一长串
行动项目。

但是在我们开始采取行动而不是
笼统地谈论事情之前,

我们将会遇到问题
约翰巴特尔:你会说你是在

自助餐阵营,可以这么说,你
没有缴纳足够的税吗?

马克库班:是的。

现在,我——我想开一张更大的
支票吗?

不,

我认为很大一部分会
浪费掉。

我认为投资和支出之间存在很大差异

现在我们没有
首席投资官。

看看谷歌。

谷歌投资左右,
但这是一项投资。

并非所有人都会工作,但他们会
创造机会。

那就是——我们政府中没有任何人
在关注这个问题。

我们可以以基本上负利率借钱

我们应该把它们花在投资上
,而不是花在开支上。

有一个很大的不同。

我认为我们政府结构中的任何人
现在都没有理解其中的区别。

约翰·巴特尔:你说过,要切换
到你的咆哮的另一部分,

与我们目前
为专利法制定法规的方式有关——

马克·库班:是的。

约翰巴特尔:——例如。

您处理专利法的方法与
您的方法相似——

马克·库班:摆脱它们。

John Battelle:——去市场上的房子,
这是推土机。

你能详细说明一下吗?

马克库班:看,这太疯狂了。

我给你举个例子,我的一家公司。

你谈论抑制工作增长、
抑制企业增长、抑制创业的事情。

我有一家公司 Magnolia Home Video。

我们分发 DVD。

我们被起诉是因为有人

在 2000 年代中期、2004 年或 -5 年获得了检测视频场景变化的专利,对吗?

我们在 1990 年代后期进行视频场景检测

但当时,我们只是没有
为所有东西创造专利。

你已经获得了所有这些
被授予的专利,这些专利只是

为了试图从人们那里榨取钱财。

对我来说,那是扼杀商业,那是伤害。

我从苹果的前 CTO 那里读到过一段话,
他说,当他在 1989 年离开时,苹果

拥有一项专利的巨额款项。

男孩,他们现在已经改变了他们的方式,不是
吗?

所以,对我来说,我知道人们会说,你
知道吗?

小家伙有一个好主意或小女人
有一个好主意并想保护他们的

想法,他们需要专利。

但是对于
你保护一个人的轶事场景,还有 99% 的

其他场景是
你阻碍经济,阻碍大公司。

因此,谷歌必须走出去收购摩托罗拉以
获得专利宝库。

它变成了一场热核战争的游戏

谁能创造最大的威慑力来阻止
某人投下炸弹?

这对经济不利。

这不利于创业。

这对美国不利。

John Battelle:你提出了谷歌,所以我
想问你一个问题,因为你已经

写了很多关于这家公司的文章。

马克库班:没那么多。

约翰巴特尔:所以我可以问
一个我们的主持人同意我可以问的问题,

或者至少他们说“好的,约翰,你可以。”

约翰巴特尔:你对 YouTube 的看法是什么?

马克库班:多么可怕的收购。

约翰·巴特尔:愿意打开包装吗?

马克库班:是的。

大家拿出来。

你谈论可怕的收购。

好的,是的。

好吧,那不碍事了。

马克·库班:但实际上 YouTube
发展到了什么程度?

从本质上讲,它是一种实用程序,它补贴
了世界视频的带宽。

约翰巴特尔:这怎么可能是一件坏事?

马克库班:这对我们来说还不错,对吧?

但实际上,从业务角度来看,
他们有什么——你可以随时做到这一点。

他们不必出去购买 YouTube。

他们有谷歌视频。

他们所要做的就是说,无论
你有什么视频,你只需发布它,我们将

支付所有上传、带宽、一切
、服务器和存储的费用。

他们不需要购买一家公司来做到这一点。

于是他们带走了所有的行李。

他们仍在合法地战斗他们的所有
行李。

我想如果你现在说
他们是否

处于视频世界中相对于其他人的最佳位置?

嗯,他们产生了巨大的社会影响。

他们的内容 ID 系统非常出色。

如果他们没有
所有的律师来打架,我们就不会这样做。

所以他们有很多伟大的发展。

但他们本可以从那时开始,
走出去,做他们今天正在做的事情,

并且领先十倍。

我认为他们根本没有通过购买 YouTube 取得任何成就

约翰巴特尔:嗯,谢谢你的意见。

约翰巴特尔:你之前提到你的
一张照片给你带来了麻烦。

你会遇到很多麻烦。

怎么来的?

马克·库班:因为我根本不在乎,
对吧?

马克·库班:看,一定有人是世界上最幸运的
人。

就像乔普拉先生说的那样,我的所有内啡肽
和所有东西都在

闪烁,男孩。

我不必看着一个
人恋爱。

我玩的很愉快。

所以我现在已经到了一个位置,我
认为我不需要你们提供任何东西,对吧?

因此,只要我完成工作,就让我们说出我的想法

你可以不同意我的观点,我喜欢
人们不同意我的观点。

我喜欢它被公开并
成为公开争论的时候,因为人们必须拿出

他们的 A 游戏来表达不同意见。

对我来说这很有趣,对吧?

我喜欢有挑战性的事情。

我喜欢能够看到——我的优势
不是——超越别人的技术。

尽管我认为个性化

医学是未来,但我不会理解所有个性化医学元素。

即使我曾经写过代码,我也将无法编写代码

不是我。

我能够审视一个企业,
非常非常迅速地深入研究它,了解正在发生的

事情并挑战它。

我喜欢挑战它。

这就像日期和日期的电影。

MPA 的负责人说我是魔鬼,因为
我们想发行带有

DVD 和戏剧的电影。

所以当他说在同一天做这件事很糟糕时
,我说,我会踢得

更好。

因此,我们将在电影上映前一个月将我们的电影发布到
交易 VOD、有线和卫星

等系统上

现在,我们的业务——我们的 Magnolia Home Distribution
在每部电影上都赚钱。

这在电影界是闻所未闻的。

在那里你可以看到事情并说“这
是他们一直做的方式”,我

喜欢看着它说,“如果每个人
都这样做,那不是

未来所在。

你必须看看 别的。”

如果这惹恼了人们,那就是他们的问题。

约翰·巴特尔:好的。

让我们回到本次会议的主题
,即创新以及

技术对我们未来的影响。

您认为目前最重要的技术
和/或趋势是什么,这些技术和/或趋势

将在短期内(一到三年)
影响我们的……

Mark Cuban:我的意思是,看。

你可以去那里一百万个不同的区域。

我不认为有任何人。

我的意思是,长期的、大局的、个性化的
医疗就是这样。

我想说的是,考虑一下。

事实上,你走进一家药店,
买了一瓶阿司匹林,你并没有真正

阅读细则,但上面写着:“你
可能就是死于这种阿司匹林的不幸的 MF

。”

这很疯狂,对吧?

这将改变一切。

毫无疑问。

短期,你知道,我想,如果
每个人都在看一个地方,那么

对我来说这是错误的地方。

我们一直在做——自从我们开始使用
YouTube 以来,我们一直在做在线视频。

我们从 1996 年开始做 broadcast.com。15

年了,对吧?

它并没有改变太多。

而且,您知道,您会去 YouTube 上
挑选更多内容。

而且,不管你信不信,15 年后,
你观看 YouTube 并且有一个带有 X 的小叠加层

可以点击它,并且有一个预卷。

这就是我们的目标?

那是进步?

而且我认为部分原因是互联网
并非旨在成为

吉利根岛重播的未来,对吗?

有些网络已经设计
用于提供视频。

我认为这就是很多互联网
视频偏执者所缺少的,对吧?

电视的未来是电视。

我认为未来真正发生的变化,
特别是在通信方面,是我们

正在向实时通信发展。

人们希望事物活着。

他们想要实时的东西。

当有大事发生时,你可能会
从 Twitter 上得到它。

您可以从 Google+ 信息流中获取它。

您可以从 Facebook 状态更新中获得它。

但是当你想要更多时,很难
让很多人去一个地方,除了

在电视上。

我认为很多人误解
的是电视是数字的。

这已经不是 1985 年了。

所以300个频道,什么都没有。

但是,在大多数情况下,这 300 个频道
是数字的。

但是它们运行在一个为 69 视频分配而设计的网络上
,所以它不会缓冲

它。

你知道它总是会起作用的。

他们可以访问 YouTube 用来提供点播内容的相同 VOD 硬盘

这只是一个设计更好的网络。

但现在我们开始有
机会利用该网络。

就像在 HDNet 一样,一切都与交互性
、高清和网络有关。

你会看到
在电视方面比在

互联网视频方面发展更多的东西。

我只是认为互联网视频,即使它正在
扩展,它正在增长,但它已经被破坏了。

约翰巴特尔:我们跑过去了。

这是一个有趣的半小时。

非常感谢你。