you know i think that you can pick up
from
from talking to me that that i'm not on
a different level
okay these are pretty simple basic tools
and so nobody out there is listening to
him and saying god dorn he's just
he's just using words and he's just so
much smarter than me so i'm not going to
become worth 5 billion dollars
that book is booked okay he's just
naturally smarter than me
i think you can see that i'm no smarter
than anybody else in this room
i just use certain little basic tools to
be successful every day
take the word no out of your vocabulary
worry about your customer no spare
customers
use the 95 5 rule separate yourself
from everybody else be the bull at
whatever you do
and on and on and on you can be the bull
at any position you're doing and it's
just telling yourself
i'm going to do this better than anybody
else i don't care what the job is
i don't care what you do you be the bull
at what you do
well you just gotta keep punching and
just take care of your business and you
just realize until they come and shut
you down or lock the doors or
you can't get product or whatever until
you can't make a payroll you'd be
surprised what you can take though
and and you just keep punching and
punching and believe it or not
times you know get good and it goes back
to what i
once again preach when times are really
bad
we forget they're ever going to be good
again and when times are really good we
forget they're going to be bad again
i don't fear anything but i worry about
everything
and the day you stop worrying in good
times the paddle will get you
behind and and and so as great as things
are in life
i know you're only a few steps or a few
incidents away
from something bad happening you can
never forget it
i'm taking the next steps right now to
get to the next level
because always that's my sport let's go
play pick up basketball
let's go to the office and play business
and that's what i do every day i go to
the office and play business
you got to know what you know and what
you don't know and
and i knew that i understood business
now don't ask me
to you know go win an emmy i took guitar
lessons for four years and i still
struggle playing a guitar
i can't draw a stick person very good
but i knew that i understood business so
i i know what i know and
i know how to do due diligence on a deal
i don't worry about making a bad deal
because i feel like
that's what i know
i think you know if you know business or
not
and people ask me should i go get my mba
and you know what i usually tell them
you know if you need to go get your mba
if you don't have it inside of you and
you understand
economics and finance and and operations
of business
then you need to go get it i knew that i
didn't need it
it was just a god-given gift
you've got to know your god-given gifts
and everybody has it
everybody in this room has it right here
so do what
you know was your god-given gift and
find a way to use that as your path
you you know you know if people know
what they're doing
and and uh but it's my job to make sure
and bring everybody up to another level
and i think that's probably one of the
greatest compliments i've ever gotten is
that i'll take somebody good and make
them better is that is that a conscious
process for you like what are you doing
is it just
kicking people in the ass inspiring them
all by example
all the above i think i do you always
know where you stand with me
uh i have all my top vps probably have
been with me an average of 25 years
my two assistants have been with me 27
and 26 years
and everybody will tell you that is the
hardest son of a in the world to
work for but i would never work for
anybody else
what would you have to see in them to
think it's worth the risk
i think one of the best things that i
ever did was i will i will
look at somebody's resume and i can say
you know what
you've never been with the right company
and that's why you haven't excelled and
and you are that's why you're in here
today and so many people
choose the wrong company to go to work
for and i look at people all the time
and i look at your resume and say why
did you go to work for this company
i knew they were screwed up when you
went to work for them okay
and so some people just are not good at
choosing
the right company and also the person
interviewing
makes promises that never happen and i
think that's one of the biggest mistakes
that people make
is choosing the wrong company to go to
work for
do they really have good liquidity are
they going to be in business are they an
acquisition target
where all of a sudden that they are and
you're going to get bought and probably
laid off
uh you know everything is is uh
are they do they have a product that is
going to be around for a long time
so everything from liquidity to product
acquisition target
growth where you're going to go
everybody should always ask themselves
if they want to grow and they just don't
want to just
whatever is is say where can i be in
five years
if i can't be at this position in five
years then this isn't a good career path
for me
even today it's it's all about somebody
said
why are you so successful because i sell
and even when you go out and you raise
billions of dollars in debt
and you're meeting with debt holders
you're still selling yourself
that's what it's all about you're not
just selling the deal when i was public
for 18 years okay and you're selling
equity
i did five follow-on offerings to most a
restaurant company
ever did when i was public and
and you're selling yourself and and and
you know you know your numbers you know
your business and you make yourself
that you know more than everybody else
even if you don't
let's do it another way let's go back to
10 years old
i walked around with my my business my
briefcase
uh full of business there was no
business in it but i wanted to be a
business guy but you really didn't know
what it was
by junior high i was buying candy and
reselling it at school
by high school i was already trading on
the stock market
that's just hey doing whatever it took
to make money i always wanted to make
money i always had money even when i was
a kid because i always worked
whatever job i could find whether it was
mowing somebody's yard or washing cars
or selling lemonade
to the construction workers it was just
always about making money
so at 21 i sold vitamins i start
building homes building shopping centers
by the time i was 26 i built my first
hotel by the time i was 25 i told myself
i'll have my first jet at 35
and i did you tend to know more about
any deal anything going on in your
company than anybody else
i want to know how how do you master it
to that level
well i mean i can't get into some
details that people know that i don't
know but but if you walk into my office
for a meeting
i don't care what department you're in i
will pick apart whatever you have and
and you better know your numbers when
you walk in there with a spreadsheet or
you better you have your ads right if
you're the marketing person walking in
but you also you you know you know if
people know what they're doing
and and uh but it's my job to make sure
and bring everybody up to another level
and i think that's probably one of the
greatest compliments i've ever gotten is
that i'll take somebody good and make
them better
know your numbers no matter what
business you're looking at always know
your numbers
number two realize that that
we're not successful if that consumer
does not
come to us whether they're eating in
your restaurants where they're playing
in your casino
and and and whether if you don't have a
good product on that basketball court
the fans are not going to come and buy
those tickets the sponsors aren't going
to come
and therefore you're not going to have
the money to pay for those good players
next year you're not going to be able to
pay
russell westbrook and james harden each
40 million dollars a year
you've got to always remember we're only
as good as us taking care of that
consumer one of the things i teach
everybody and especially my kids
don't assume anything i people think
that somebody walks in and gives you an
answer that it's the right answer
and and and even when i tell somebody to
do something
i don't assume they went and did it all
i asked them a week later did you do
that that i asked you to do because that
was really important to me
oh my gosh i didn't do that and i think
that's the biggest mistake people make
is don't assume that everything's
running right don't assume anything
you can go to work every day and
separate yourself
from anybody else and it's no different
than the sound guy on this set
if you pick up you know what this sound
guy is really really good
and he's worried about this and he's
worried about that then all of a sudden
you tell somebody you need a good sound
guy
this and then they end up on this person
because of a recommendation all of a
sudden
this guy is known as the best sound guy
in la because
he's paying attention or she's paying
attention to details
that the other sound people don't no you
know what i
i hear an ambulance out there let's cut
it you know just the little little
little bitty things
and i just think that it's easy to
separate yourself from anybody else no
matter what your position is
if if you go to work for a company and
you don't go up the corporate ladder
it's your fault it's nobody else
you
{{
你知道我认为你可以
从和我的谈话中明白我不在
一个不同的水平
好吧这些是非常简单的基本
工具所以没有人在听
他说上帝多恩他只是
他只是在使用文字 而且他
比我聪明得多，所以我不会
变得值 50 亿美元
那本书被预订了 好吧 他
天生就比我聪明
我想你可以看到我并不
比这个房间里的其他人聪明
我只是 每天使用某些基本的小工具
来取得成功
把“不”这个词从你的词汇中剔除
担心你的客户 没有多余的
客户
使用 95 5 规则 将自己
与其他人分开
做任何事情都做牛
在你正在做的任何职位上成为公牛，这
只是告诉自己
我会比
其他人做得更好我不在乎工作是什么
我不在乎你做什么你是你的公牛
做得好，你只需要继续打，
就 照顾好你的生意，
你才意识到，直到他们来
关门或锁门，或者
你无法获得产品或其他任何东西，直到
你无法支付工资，你会
惊讶于你能拿走什么
，而且你 只是不断地
打拳，信不信由
你，你知道会变好，它又
回到了我
再次宣扬的时候，当时代真的很
糟糕时，
我们忘记了他们会再次变得好
，当时代真的很好时，我们
忘记了他们 '会再次变坏
我什么都不害怕，但我担心
一切
，当你在好时光不再担心的那一天
，桨会让你
落后，等等，就像生活中的事情一样美好，
我知道你只是
离糟糕的事情发生几步或几个事件你
永远不会忘记它
我现在正在采取下一步行动以
达到一个新的水平
因为这一直是我的运动让我们
去打篮球
让我们去办公室打球 生意
，这就是我每天都在做的事情
去办公室做生意，
你知道你知道什么，
你不知道什么，
而且我知道我现在了解商业
不要问
我你知道去赢得一个艾美奖我学
了四年吉他 我仍然
很难弹吉他
我不能很好地画一个棒的人
但我知道我了解商业所以
我知道我所知道的并且
我知道如何对交易进行尽职调查
我不担心会做出糟糕的交易
因为我觉得
这就是我所知道的，
我想你知道你是否了解商业
，人们问我是否应该去读MBA
，你知道我通常告诉他们
你知道如果你不去读MBA，你是否需要去读MBA
” 如果你没有它，
你了解
经济、金融和
商业运作，
那么你需要去拿它，我知道我
不需要它，
它只是上天赐予的礼物，
你必须了解你的上帝 赠送礼物
，每个
人都有 礼物并
找到一种方法来使用它作为你的道路
你知道你知道如果人们
知道他们在做什么
，嗯，但我的工作是确保
并将每个人带到另一个层次
，我认为这可能是
最伟大的之一 我得到的赞美是
，我会接受一个好的人，让
他们变得更好，这是一个有意识的
过程，就像你在做什么一样，
它只是在
踢人们的屁股，以身作则激励他们
所有人以上我认为 我你一直都
知道你和我站在哪里
呃 我有我所有的顶级 vps 可能
已经和我在一起平均 25 年
我的两个助手和我在一起 27 年
和 26 年
，每个人都会告诉你这是一个
最难的儿子 世界上的婊子可以
为之工作，但我永远不会为
其他任何人工作
你会在他们身上看到什么
认为值得冒险
我认为我做过的最好的事情
之一就是我会
看某人的简历和 我可以说
你知道
你从来没有做过什么 与合适的公司合作
，这就是你没有表现出色
的原因，这就是你今天在这里的原因
，很多人
选择了错误的公司去
工作，我一直看着人们
，我看着你的 简历并说
你为什么去这家公司工作
我
认为人们犯的最大错误
之一
是选择错误的公司去
工作
他们是否真的有良好的流动性
他们是否会开展业务
他们是否突然成为收购目标和
你 重新被收购，可能会
被解雇，
呃，你知道一切都是，呃
，他们有吗？他们有一个会存在很长时间的产品，
所以从流动性到产品
获取的所有目标
增长都是你要去的地方 o
每个人都应该经常问自己
是否想成长，他们只是不想
随便说说
五年后
我能在哪里如果我不能在五年内担任这个职位
那么这不是一个好
对我来说，
即使在今天
，职业
道路也是
如此 这一切都是关于你不
只是在我
上市 18 年的
时候出售交易
，你在出售股权 而且
你知道你知道你的数字你知道
你的业务并且你让自己
知道你比其他人都知道
即使你
不让我们以另一种方式去做让我们回到
10岁
我带着我的业务走来走去我的
公文包
呃满满的生意 没有
生意，但我想成为一个
生意人，但你真的不
知道初中是什么
我在学校买糖果
然后在高中转售
我已经
在股票市场
上交易了，嘿嘿，做任何事情
赚钱我一直想
赚钱 即使我还是个孩子的时候，我也总是有钱，
因为我总是做
我能找到的任何工作，无论是
修剪别人的院子，洗车
还是卖柠檬水
给建筑工人，
总是如此 关于赚钱
所以在 21 岁时我卖了维生素 我开始
建造房屋
26 岁时建造购物中心 我在 25 岁时建造了我的第一
家酒店 我告诉自己
我将在 35 岁时拥有我的第一架
飞机 比其他任何人都更了解
贵公司正在进行的任何交易
我想知道您如何将其掌握
到那个
水平我的意思是我无法深入
了解人们知道我不
知道的一些细节但是但是 如果你走进我的办公室
对于一个会议，
我不在乎你在哪个部门，我
会挑选你拥有的任何东西，
当你带着电子表格走进那里时，你最好知道你的数字，
或者
如果你是营销人员，你最好有你的广告
走进来的人，
但你也是你，你知道你知道
人们是否知道他们在做什么
，嗯，但我的工作是确保
并将每个人提升到另一个层次
，我认为这可能是
我曾经做过的最伟大的赞美之一 得到的是
，我会找个好人，让
他们更好地
了解你的数字，无论
你在看什么业务，总是知道
你的
数字第二个意识到，
如果那个消费者
不
来找我们，不管他们是不是，我们就不会成功。 在
你的餐馆里吃饭，他们
在你的赌场打球
，如果你
在那个篮球场上没有好的产品，
球迷是否不会来买
那些赞助商不会
来
的球票 所以你不是g 如果明年
有钱为那些优秀的球员买单，
你将无法
支付
拉塞尔·威斯布鲁克和詹姆斯·哈登每年每
4000 万美元的费用，
你必须永远记住，我们只
和我们拿的一样好 照顾那个
消费者 我教给
每个人的一件事，尤其是我的孩子
不要假设任何事情 我
认为有人走进来给你一个
答案，这是正确的答案
，即使我告诉别人
做某事我也不会
不要假设他们去做了
我一周后问他们的所有事情
不要假设一切都
运行正常 不要假设任何事情
你可以每天去上班
并将自己与其他任何人分开
如果你拿起你知道这个声音的
人是什么 真的很好
，他很担心 关于这个，他
担心那个然后突然间
你告诉某人你需要一个好声音的
人，然后他们最终因为推荐而最终选择了这个人
突然
这个人被称为洛杉矶最好的声音
人因为
他在注意或她在
注意其他声音的人不
知道的细节你知道我
听到救护车的声音让我们剪掉
它你知道的只是一些小事
而且我只是认为很容易
将自己与 其他任何人，
无论你的职位是什么
，如果你去一家公司工作，但
你没有爬上公司的阶梯，
那是你的错，不是别人