How a startup in the White House is changing business as usual Haley Van Dyck

I’m here to talk to you today

about a story that we have all
been conditioned to believe

is not possible.

It’s a story about a living,
breathing start-up

flourishing in an unlikely environment:

the United States government.

Now, this start-up is fundamentally
beginning to disrupt

the way government does
business from the inside out.

But before I get there,
let’s start with the problem.

For me, the problem begins
with a number: 137.

137 is the average number of days

a veteran has to wait to have benefits
processed by the VA.

137 days.

Now, in order to file that application
in the first place,

she has to navigate
over 1,000 different websites

and over 900 different call-in numbers,

all owned and operated
by the United States government.

Now, we live in times
of incredible change.

The private sector is constantly changing

and improving itself all the time.

For that matter, it’s removing
every single inconvenience in my life

that I could possibly think of.

I could be sitting on my couch
in my apartment,

and from my phone, I can order
a warm, gluten-free meal

that can arrive at my door
in less than 10 minutes.

But meanwhile, a working mother
who depends on food stamps

to support her family

has to complete an arduous,
complicated application

which she might not even
be able to do online.

And the inability of her to do that same
work from her couch means

that she might be having to take
days or hours off of work

that she can’t spare.

And this growing dichotomy

between the beneficiaries
of the tech revolution

and those it’s left behind

is one of the greatest
challenges of our time –

(Applause)

Because government’s failure
to deliver digital services that work

is disproportionately impacting
the very people who need it most.

It’s impacting the students
trying to go to college,

the single mothers
trying to get health care,

the veterans coming home from battle.

They can’t get what they need
when they need it.

And for these Americans,

government is more than just
a presidential election every four years.

Government is a lifeline
that provides services they need

and depend on and deserve.

Which is, quite frankly,

why government needs to get
its shit together and catch up.

Just saying.

(Applause)

Now, this wasn’t always a problem
I was passionate about.

When I joined President Obama’s
campaign in 2008,

we brought the tech industry’s
best practices into politics.

We earned more money,

we engaged more volunteers

and we earned more votes
than any political campaign in history.

We were a cutting-edge start-up
that changed the game of politics forever.

So when the President asked
a small group of us

to bring that very same disruption
directly into government,

I knew it wasn’t going to be easy work,

but I was eager and showed up
ready to get to work.

Now, on my first day in DC,

my first day in government,

I walked into the office
and they handed me a laptop.

And the laptop was running Windows 98.

(Laughter)

I mean, three entire presidential
elections had come and gone

since the government had updated
the operating system on that computer.

Three elections!

Which is when we realized

this problem was a whole lot bigger
than we ever could have imagined.

Let me paint the picture for you.

The federal government is the largest
institution in the world.

It spends over 86 billion dollars
a year – 86 billion –

on federal IT projects.

For context:

that is more than the entire
venture capital industry spends

annually – on everything.

Now, the problem here

is that we the taxpayers
are not getting what we pay for,

because 94 percent of federal IT projects

are over budget or behind schedule.

94 percent!

For those of you keeping score,

yes, the number 94 is very close to 100.

(Laughter)

There’s another problem:

40 percent of those never end up
seeing the light of day.

They are completely scrapped or abandoned.

Now, this is a very existentially
painful moment for any organization,

because it means as government
continues to operate

as it’s programmed to do,

failure is nearly inevitable.

And when the status quo
is the riskiest option,

that means there is simply no other choice

than radical disruption.

So, what do we do about it?

How do we fix this?

Well, the irony of all of this

is that we actually don’t have to look
any further than our backyard,

because right here in America
are the very ideas, the very people,

who have swept our world
into a radically different place

than it was two decades ago.

So what would it look like

if it was actually as easy to get
student loans or veterans' benefits

as it is to order cat food to my house?

What would it look like

if there was an easy pathway
for the very entrepreneurs and innovators

who have disrupted our tech sector

to come and disrupt their government?

Well, my friends,
here’s where we get to talk

about some of the exciting
new formulas we’ve discovered

for creating change in government.

Enter the United States Digital Service.

The United States Digital Service
is a new network of start-ups,

a team of teams,

organizing themselves across government
to create radical change.

The mission of the United States
Digital Service is to help government

deliver world-class digital services

for students, immigrants,
children, the elderly – everybody –

at dramatically lower costs.

We are essentially trying to build
a more awesome government,

for the people, by the people, today.

We don’t care – (Applause) Thank you.

(Applause)

Who doesn’t want a more
awesome government, right?

We don’t care about politics.

We care about making
government work better,

because it’s the only one we’ve got.

(Applause)

Now, you can think of our team –
well, it’s pretty funny –

you can think
of our team a little bit like

the Peace Corps meets DARPA
meets SEAL Team 6.

We’re like the Peace Corps for nerds,

but instead of traveling to crazy,
interesting, far-off places,

you spend a lot of time indoors,
behind computers,

helping restore the fabric
of our democracy.

(Laughter)

Now, this team – our playbook
for the United States Digital Service

is pretty simple.

The first play is we recruit
the very best talent

our country has to offer,

and recruit them for short tours
of duty inside government.

These are the very people who have helped
build the products and companies

that have made our tech sector amongst
the most innovative in the world.

Second, we pair these incredible
people from the tech core

with the dedicated civil servants
already inside government

on the ground creating change.

Third, we strategically deploy them
in a targeted formation

at the most mission-critical,
life-changing, important services

that government offers.

And finally, we give them
massive air cover,

from the leadership inside the agencies

all the way up to the President himself,

to transform these services
for the better.

Now, this team is beginning to disrupt

how government does business
from the inside out.

If you study classic
patterns of disruption,

one very common pattern is rather simple.

It’s to take something that has become
routine and standard in one industry

and apply it to another
where it’s a radical departure

from the status quo.

Think about what Airbnb took
that was normal from hospitality

and revolutionized my apartment.

The United States Digital Service
is doing exactly that.

We are taking what Silicon Valley
and the private sector has learned

through a ton of hard work

about how to build
planetary-scale digital services

that delight users at lower cost,

and we’re applying that to government,

where it is a radical departure
from the status quo.

Now, the good news is:

it’s starting to work.

We know this because we can
already see the results

from some of our early projects,
like the rescue effort of Healthcare.gov,

when that went off the rails.

Fixing Healthcare.gov was the first place
that we ran this play,

and today we are taking that same play

and scaling it across a large number

of government’s most important
citizen-facing services.

Now, if I can take a moment

and brag about the team for a second –

it is the highest
concentration of badasses

I could have ever dreamed of.

We have top talent from Google,
Facebook, Amazon, Twitter and the likes,

all on staff today,

all choosing to join their government.

And what’s incredible is,

everybody is as eager and kind
as they are intelligent.

And I might add, by the way,
over half of us are women.

(Applause)

The best way to understand this strategy

is actually to walk through
a couple of examples

of how it’s working out in the wild.

I’m going to give you
two examples quickly.

The first one is about immigration.

This, my friends, is your typical
immigration application.

Yes, you guessed it –

it’s almost entirely paper-based.

In the best case,

the application takes about six
to eight months to process.

It is physically shipped thousands
of miles – thousands of miles! –

between no less than six
processing centers.

Now, little story:

about a decade ago,

the government thought
that if it brought this system online,

it could save taxpayer dollars
and provide a better service,

which was a great idea.

So, the typical government process began.

Six years and 1.2 billion dollars later,

no working product was delivered –

1.2 billion with a “B.”

Now at this point, the agency responsible,

US Citizenship and Immigration Services,

could have kept pouring money
into the failing program.

Sadly, that’s what often happens.

That’s the status quo today.

But they didn’t.

The dedicated civil servants
inside the agency

decided to stand up and call for change.

We deployed a small team
of just six people,

and what many people don’t know is

that’s the same size as the rescue
effort of Healthcare.gov –

just six people.

And that team jumped in, side-by-side,

to support the agency
in transitioning this project

into more modern business practices,
more modern development practices.

Now, in non-tech speak,

what that basically means
is taking big, multi-year projects

and breaking them up
into bite-sized chunks,

so that way we can reduce the risk

and actually start to see results
every couple of weeks,

instead of waiting
in a black box for years.

So within less than three months
of our team being on the ground,

we were already able to push
our first products to production.

The first one, this is the form I-90.

This is used to file
for your replacement green card.

Now, for immigrant visa holders,

a replacement green card is a big deal.

Your green card is your proof
of identification,

it’s your work authorization,

it’s the proof that you can
be here in this country.

So waiting six months while the government
processes the replacement

is not cool.

I’m excited to tell you that today,

you can now, for the first time,
file for a replacement green card

entirely online without anyone
touching a piece of paper.

It is faster, it is cheaper,

and it’s a better user experience
for the applicant

and the government employees alike.

(Applause)

Another one, quickly.

Last fall, we just released
a brand-new practice civics test.

So as part of becoming a US citizen,

you have to pass a civics test.

For anyone who has taken this test,
it can be quite the stressful process.

So our team released a very easy,
simple-to-use tool in plain language

to help people prepare,

to help ease their nerves,

to help them feel more confident

in taking the next step
in pursuing their American dream.

Because all of this work,
all of this work on immigration,

is about taking complicated processes
and making them more human.

The other day, one of the dedicated
civil servants on the ground

said something incredibly profound.

She said that she’s never been
this hopeful or optimistic

about a project in her entire
time in government.

And she’s been doing this for 30 years.

That is exactly the kind of hope
and culture change

we are trying to create.

For my second example, I want to bring
it back to veterans for a second,

and what we are doing to build them a VA

that is worthy of their service
and their sacrifice.

I’m proud to say
that just a few months ago,

we released a brand-new beta

of a new website, Vets.gov.

Vets.gov is a simple, easy-to-use website

that brings all of the online services
a veteran needs into one place.

One website, not thousands.

The site is a work in progress,
but it’s significant progress,

because it’s designed
with the users who matter most:

the veterans themselves.

This might sound incredibly obvious,
because it should be,

but sadly, this isn’t
normal for government.

Far too often, product decisions
are made by committees of stakeholders

who do their best to represent
the interests of the user,

but they’re not necessarily
the users themselves.

So our team at the VA went out,
we looked at the data,

we talked to veterans themselves

and we started simple and small,

with the two most important services
that matter most to them:

education benefits
and disability benefits.

I’m proud to say that they are
live on the site today,

and as the team continues
to streamline more services,

they will be ported over here,
and the old sites, shut down.

(Applause)

To me, this is what change
looks like in 2016.

When you walk out of the Oval Office,

the first time I was ever
there, I noticed a quote

the President had embroidered on the rug.

It’s the classic JFK quote.

It says, “No problem of human destiny
is beyond human beings.”

It’s true.

We have the tools to solve these problems.

We have the tools to come together
as a society, as a country,

and to fix this together.

Yes, it’s hard.

It’s particularly hard
when we have to fight,

when we have to refuse to succumb
to the belief that things won’t change.

But in my experience,

it’s often the hardest things
that are the most worth doing,

because if we don’t do them,

who will?

This is on us,

all of us, together,

because government is not
an abstract institution or a concept.

Our government is us.

(Applause)

Today, it is no longer a question

of if change is possible.

The question is not, “Can we?”

The question is, “Will we?”

Will you?

Thank you.

(Applause)

Thank you.

(Applause)

我今天在这里和你

谈谈一个我们都习惯于相信不可能的故事

这是一个关于

在一个不太可能的环境中蓬勃发展的生机勃勃的初创公司的故事

:美国政府。

现在,这家初创公司开始从根本
上颠覆

政府
开展业务的方式。

但在我到达那里之前,
让我们从问题开始。

对我来说,问题
从一个数字开始:137。137

是退伍军人必须等待退伍军人事务部
处理福利的平均天数。

137 天。

现在,为了首先提交该申请

她必须
浏览 1,000 多个不同的网站

和 900 多个不同的呼入号码,

所有这些
都由美国政府拥有和运营。

现在,我们生活在
一个令人难以置信的变化时代。

私营部门一直在不断地改变

和完善自己。

就此而言,它消除
了我生活

中可能想到的每一个不便。

我可以坐在
公寓的沙发上,

通过手机,我可以点
一份热腾腾的无麸质餐点

,不到 10 分钟就能送到我家
门口。

但与此同时,
一位依靠食品

券养家糊口的职业母亲

必须完成一项艰巨而
复杂的申请

,她甚至
可能无法在网上完成。

她无法在沙发上做同样的
工作,这

意味着她可能不得不
休假数天或数小时,

而她无法抽出时间。

科技革命的受益者和被科技革命

遗留下来

的人之间日益严重的二分法是
我们这个时代最大的挑战之一——

(掌声)

因为政府
未能提供有效的数字服务,

对最需要它的人造成了不成比例的影响。

它影响着
试图上大学的学生,

试图获得医疗保健的单身母亲,

以及从战斗中归来的退伍军人。

他们无法在需要的
时候得到他们需要的东西。

对于这些美国人来说,

政府不仅仅是
每四年一次的总统选举。

政府
是提供他们需要

、依赖和应得的服务的生命线。

坦率地说,这就是

为什么政府
需要收拾烂摊子并迎头赶上。

只是说。

(掌声)

现在,这并不是
我一直热衷的问题。

当我
在 2008 年加入奥巴马总统的竞选活动时,

我们将科技行业的
最佳实践带入了政治。

我们赚了更多的钱,

我们招募

了更多的志愿者,我们赢得了
比历史上任何政治运动都多的选票。

我们是一家尖端的初创公司
,永远改变了政治游戏。

因此,当总统要求
我们中的一小部分

人将同样的破坏
直接带入政府时,

我知道这不会是一件容易的工作,

但我很渴望并
准备好开始工作。

现在,在我在华盛顿的第一天,

我在政府的第一天,

我走进办公室
,他们递给我一台笔记本电脑。

笔记本电脑运行的是Windows 98。

(笑声)

我的意思是,

自从政府更新
了那台电脑上的操作系统以来,三届总统选举已经过去了。

三选一!

那时我们意识到

这个问题
比我们想象的要大得多。

让我为你画一幅画。

联邦政府是世界上最大的
机构。

它每年在联邦 IT 项目上花费超过 860 亿美元——860 亿美元

就上下文而言:

这比整个
风险投资行业

每年在所有方面的支出都要多。

现在,这里的问题

是我们
纳税人没有得到我们所支付的,

因为 94% 的联邦 IT

项目超出预算或落后于计划。

94%!

对于那些记分的人来说,

是的,数字 94 非常接近 100。

(笑声)

还有另一个问题:

40% 的人永远不会
看到曙光。

它们被完全报废或废弃。

现在,对于任何组织来说,这都是一个非常
痛苦的时刻,

因为这意味着随着政府
继续

按照计划行事,

失败几乎是不可避免的。

而当维持现状
是最危险的选择时,

这意味着

除了彻底颠覆之外别无选择。

那么,我们该怎么做呢?

我们如何解决这个问题?

嗯,所有这一切的讽刺之处

在于,我们实际上不必
再往后院看,

因为在美国,
正是这些想法,正是这些人,

他们把我们的世界席卷
到了一个与它完全不同的

地方 是二十年前的事了。

那么,

如果获得
学生贷款或退伍军人福利

就像在我家订购猫粮一样容易,那会是什么样子呢?

如果

那些扰乱我们科技行业的企业家和创新者有一条简单的途径

来扰乱他们的政府,那会是什么样子?

好吧,我的朋友们,
在这里我们可以

讨论一些
我们发现的

用于改变政府的令人兴奋的新公式。

输入美国数字服务。

美国数字服务
是一个新的初创企业网络,

一个团队团队,

在政府中组织起来,
以创造根本性的变化。

美国
数字服务的使命是帮助政府以极低的成本

为学生、移民、
儿童、老人——所有人——提供世界一流的数字服务

。 今天,

我们基本上是在努力建立
一个更出色的政府

,为人民服务,为人民服务。

我们不在乎——(掌声)谢谢。

(掌声)

谁不想要一个更
厉害的政府,对吧?

我们不关心政治。

我们关心让
政府更好地运作,

因为这是我们唯一拥有的。

(掌声)

现在,你可以想到我们的团队——
嗯,这很有趣——

你可以把
我们的团队想象

成和平队遇上 DARPA
遇上海豹突击队 6。

对于书呆子来说,我们就像和平队,

但是,您不必去疯狂、
有趣、遥远的地方旅行,

而是花很多时间在室内,
在电脑后面,

帮助恢复
我们的民主结构。

(笑声)

现在,这个团队——我们
的美国数字服务部的剧本

非常简单。

第一个游戏是我们招募我们国家
所能提供的最优秀的人才

并招募他们
在政府内部进行短期任务。

正是这些人帮助
建立了产品和公司

,使我们的科技行业
跻身于世界上最具创新性的行业之列。

其次,我们将这些
来自技术核心的令人难以置信的人


政府内部已经

在当地创造变革的敬业公务员配对。

第三,我们
在政府

提供的最关键、最
改变生活、最重要的服务

中,以有针对性的形式战略性地部署它们。

最后,我们为他们提供
大量空中掩护,

从机构内部的领导层

一直到总统本人,

以使这些
服务变得更好。

现在,这个团队开始从内到外

颠覆政府开展业务
的方式。

如果你研究经典
的破坏模式,

一种非常常见的模式相当简单。

它是将在一个行业中已经成为
常规和标准的东西

应用到另一个

与现状截然不同的行业。

想想
Airbnb 从热情好客中得到了什么,

并彻底改变了我的公寓。

美国数字服务
正是这样做的。

我们正在汲取硅谷
和私营部门

通过大量艰苦工作所学到的

关于如何

以更低的成本构建能够让用户满意的全球数字服务的知识

,我们正在将其应用于政府,这与政府

大相径庭。 现状。

现在,好消息是:

它开始起作用了。

我们之所以知道这一点,是因为我们
已经可以看到

一些早期项目的结果,
比如 Healthcare.gov 的救援工作,

当时它脱轨了。

修复 Healthcare.gov 是我们运行这个游戏的第一个地方

,今天我们正在采用同样的游戏

并将其扩展到

大量政府最重要
的面向公民的服务中。

现在,如果我能

花点时间吹嘘一下团队——

这是我梦寐以求的最
集中的坏蛋

我们有来自谷歌
、Facebook、亚马逊、推特等公司的顶尖人才,他们

今天都在工作,

都选择加入他们的政府。

令人难以置信的是,

每个人都像聪明人一样渴望和善良

顺便说一句,我可能会补充一点,
我们中有一半以上是女性。

(掌声)

理解这个策略的最好方法

实际上是
通过几个例子

来说明它是如何在野外发挥作用的。

我将快速举
两个例子。

第一个是关于移民的。

朋友们,这就是典型的
移民申请。

是的,你猜对了——

它几乎完全是纸质的。

在最好的情况下

,申请需要大约六
到八个月的时间来处理。

它实际运输了
数千英里——数千英里! ——

不少于六个
加工中心之间。

现在,小故事:

大约十年前

,政府
认为如果将这个系统上线,

它可以节省纳税人的钱
并提供更好的服务,

这是一个好主意。

于是,典型的政府流程开始了。

六年和 12 亿美元之后,

没有交付工作产品——

12 亿美元带有“B”。

现在在这一点上,负责的机构,

美国公民和移民服务局,本

可以继续
向失败的计划注入资金。

可悲的是,这就是经常发生的事情。

这就是今天的现状。

但他们没有。

该机构内部敬业的公务员

决定站出来呼吁变革。

我们部署了一个
只有六人的小团队

,许多人不知道的是

,这与 Healthcare.gov 的救援工作规模相同
——

只有六人。

该团队并肩参与进来

,支持该
机构将这个项目

转变为更现代的商业实践,
更现代的开发实践。

现在,用非技术语言来说,

这基本上
意味着将大型、多年的

项目分解
成小块,

这样我们就可以降低风险

,实际上每隔几周就开始看到结果

而不是
在黑匣子里等待多年。

因此,在
我们的团队落地不到三个月的时间里,

我们已经能够将
我们的第一批产品投入生产。

第一个,这是I-90表格。

这用于
申请更换绿卡。

现在,对于移民签证持有者来说

,更换绿卡是一件大事。

您的绿卡是您
的身份证明

,是您的工作授权

,是您
可以在这个国家居住的证明。

因此,在政府
处理更换过程中等待六个月

并不酷。

我很高兴地告诉你,今天,

你现在可以第一次完全在线
申请更换绿卡,

而无需任何人
碰纸。

它更快,更便宜,

对申请人

和政府雇员来说都是更好的用户体验。

(掌声)

再来一个,快。

去年秋天,我们刚刚发布
了一项全新的实践公民考试。

因此,作为成为美国公民的一部分,

您必须通过公民考试。

对于参加过此测试的任何人来说,
这可能是一个压力很大的过程。

因此,我们的团队发布了一个非常
简单易用的工具,用通俗易懂的

语言帮助人们做好准备

,帮助缓解紧张情绪

,帮助他们更有信心

迈出追求美国梦的下一步。

因为所有这些工作,
所有这些关于移民的工作,

都是关于采取复杂的过程
并使它们更人性化。

前些天,一位在地勤勤恳恳的
公务员

说了一句非常深刻的话。

她说,在她任职政府期间,她从未对一个项目
如此充满希望或乐观

她已经这样做了 30 年。

这正是我们试图创造的希望
和文化变革

对于我的第二个例子,我想把
它带回到退伍军人

身上,我们正在做些什么来为他们建立

一个值得他们服务
和牺牲的 VA。

我很自豪地说
,就在几个月前,

我们发布

了新网站 Vets.gov 的全新测试版。

Vets.gov 是一个简单易用的网站

,可将
退伍军人所需的所有在线服务集中到一个地方。

一个网站,而不是数千个。

该网站正在进行中,
但这是一项重大进展,

因为它是为
最重要的用户设计的

:退伍军人自己。

这听起来可能非常明显,
因为它应该如此,

但遗憾的是,这
对政府来说是不正常的。

很多时候,产品决策
是由利益相关者委员会做出的,

他们尽最大努力代表
用户的利益,

但他们不一定
是用户自己。

所以我们在退伍军人事务部的团队出去了,
我们查看了数据,

我们与退伍军人本人进行了交谈

,我们从简单而小规模开始,

提供对他们最重要的两项最重要的服务

教育福利
和残疾福利。

我很自豪地说
他们今天在网站上运行

,随着团队
继续简化更多服务,

他们将被移植到这里,
而旧网站将被关闭。

(掌声)

对我来说,这就是
2016年的变化。

当你走出椭圆形办公室时

,我第一次到
那里时,我注意到

总统在地毯上绣的一句话。

这是经典的肯尼迪语录。

它说:“人类命运的问题没有
超出人类的范围。”

这是真的。

我们有解决这些问题的工具。

作为一个社会、一个国家,我们有工具可以团结起来

,共同解决这个问题。

是的,这很难。

当我们不得不战斗时,

当我们不得不拒绝
屈服于事情不会改变的信念时,这尤其困难。

但根据我的经验,最

值得做的往往是最困难的事情

因为如果我们不去做,

谁来做?

这取决于我们,

我们所有人,一起,

因为政府不是
一个抽象的机构或概念。

我们的政府就是我们。

(鼓掌)

今天,已经不是能不能改变的问题

了。

问题不是,“我们可以吗?”

问题是,“我们会吗?”

你会?

谢谢你。

(掌声)

谢谢。

(掌声)