Who gets to be called an entrepreneur why it matters

[Music]

growing up with seven siblings

meant limiting any purchases outside of

basic household needs for the family

but if you’re anything like me you hate

being told no

absolutely hate it so as a young kid

i hated being told no i couldn’t have

that special snack when we were out

shopping

or that we couldn’t afford the latest

blackberry phone with the keyboard

remember those so naturally

i did what many low-income kids do i

found a way to bring in my own money

i’d create youtube videos and websites

for upcoming musicians

making maybe 200 a month

it wasn’t until college that i realized

i’m an entrepreneur

one day as i’m sitting in class my

college professor asked me

have you ever sowed something i nodded

and

said yes when i said yes i wasn’t

expecting the next five words that came

from his mouth

he stated precious you are an

entrepreneur

i took a few seconds to process the

statement before i replied

it’s only a hobby nothing that i take

serious

he replied again precious you are an

entrepreneur

at this point i generated thousands of

dollars as a paid youtube partner since

middle school

it wasn’t until that moment that i was

made aware

that i am an entrepreneur i could

identify as one

and i had been surrounded by other

entrepreneurs my entire life

and yet up until college no one had

referred to me as one

as a society we failed to recognize

entrepreneurs an entrepreneur is simply

a person that creates something of value

for someone else

that’s it instead we associate the term

entrepreneurship with big flashy ideas

out in new york in silicon valley this

mindset leads us to overlook the

entrepreneurs right in our very

communities

and like myself belt itself identify as

entrepreneurs because we don’t wear

fancy suits or

attend expensive conferences or speak

savvy startup language

like value proposition and total

addressable market

when entrepreneurs go overlooked we fail

to provide their companies with the

resources they need

to survive and thrive especially in the

early stages when the foundation is

being set

at the age of 23 i was hired as the

director of an accelerator program

where we worked directly with early

stage entrepreneurs across the state of

minnesota

to launch and grow their businesses when

i took this role

i knew it’d be a challenge to find

entrepreneurs outside of

major metro cities and in small towns

not because they aren’t in these

locations but for the reasons we just

discussed

they aren’t self-identifying as

entrepreneurs and the community

doesn’t see them as entrepreneurs as

well the idea of an accelerator program

or pitching to investors

probably never even crossed their minds

so to find these entrepreneurs

i’d have to get creative i started

reaching out to local

economic development corporations small

business development centers

colleges and universities i’d asked them

for referrals to rock stars in the

community

change makers looking to do more college

students with great potential

business leaders with a simple idea soon

i reached out to over 500

entrepreneurs and people with just an

idea across the state of minnesota

we had everyone from college professors

to software developers

to former vice presidents of fortune

thousand companies

and even a college student who came to

the u.s as a refugee

they presented ideas like a technology

that detects disease cells in humans

a platform that connects hunters to

private landowners

and a recipe for the most juicy liquor

infused beef jerky

that you’ll ever taste but there was one

group that

really intrigued me a trio of teachers

who expressed their frustrations with

the current state

of professional development for k-12

teachers

at the end of our conversation one of

the teachers stated

we have a solution for this problem but

we’re just

educators we don’t have business

backgrounds

this world is completely new to us we

simply don’t know where to start

just six months later after working with

our team they had a fully functioning

platform

had began generating revenue and had

partnered with one of the largest

leadership and learning associations for

teachers in the state of minnesota

that is the power of mentorship

according to research done by ups

mentorship significantly reduces the

risk

of business failure for business owners

and increases

the chances that the business will

survive its first five years

and equally important to mentoring these

entrepreneurs at an early stage is

funding them as well

however we’re seeing a lack of early

stage investors

the founder of a venture capitalist firm

stated that

early stage entrepreneurs that connect

with angel investors

accelerators and incubators are more

likely to receive investment dollars

that statement resonates with a college

student

i mentioned as well he created a

platform based on his lived experience

a feeling disconnected from his teachers

in the classroom

the platform helps teachers build

meaningful engagement

and create inclusive learning

environments

when i first met this college student

last year he was running short on cash

cash and had no way to continue funding

his business

after working with our team on how to

pitch to investors

he’s already had nearly fifty thousand

000

worth of investment dollars come from

investors

now of course you know maybe when you

hear

teacher or you hear the term college

student

you don’t think of entrepreneur the

teacher surely didn’t associate

and self-identify as teachers went

excuse me as entrepreneurs

when i first met with them for coffee

last year

but that’s the problem and that’s why we

have to associate

a different term with entrepreneurship

and expand

our idea and interpretation of what

entrepreneurship is

so we can connect these entrepreneurs

with the right resources at the right

time

here’s another example two years ago

thirteen-year-old jaquan faulkner was

reported for operating

a hot dog stand without a license

of course the media didn’t see him as an

entrepreneur

but we now know that’s exactly what he

is

but here’s the cool thing about it

instead of shutting him down

the health department pitched in to pay

the required 87

for jaquan that’s all it took to keep

his business afloat

just 87 and this kid was able to

continue his business

it’s since become a local landmark and

gained national

attention just like myself

jaquan simply wanted to bring in extra

cash

and didn’t know about the licenses

required to operate a hot dog stand

in his own community

what if instead of punishing people like

jaquan and killing their dreams

we supported them we mentored them and

we funded them

you may not think of yourself as a

mentor just like i didn’t think of

myself as an entrepreneur

you don’t have to generate millions of

dollars in revenue or have

decades of executive level leadership at

a major company

of course there are many amazing mentors

with these exact characteristics

however in my role some of the brightest

rock star mentors that i’ve recruited

are everyday people just like you and i

they work nine to fives

they stop at starbucks for coffee even

when they’re running late

they go into the office and sit behind a

desk

well with everything virtual right now

they’re probably not in office but

you get what i mean like our mentors

i’m sure you know a lot about something

anything you’re an expert in your field

you have

great insights into your industry

having lots of knowledge and being

willing to share that knowledge with

someone else

is part of what makes a great mentor

mentorship helps novice entrepreneurs to

develop

through learning and gaining insights

from seasoned entrepreneurs

business leaders as well as industry

experts i encourage you

to volunteer to mentor a budding

entrepreneur

you never know how one conversation can

change their entire business

or keep their dreams alive

today it’s easier than ever for us to

become entrepreneurs

as a community we have to come together

to support this new wave of

entrepreneurship

and rethink who we’re defining as

entrepreneurs

not only when they’re generating

millions of dollars or they’re the next

big thing out in silicon valley or new

york

but in the early stages when they’re

just trying to figure out

get things done survive the day

the day when they feel like giving up

because

nothing is going their way

every day is a struggle for

these entrepreneurs and we have to come

together

to support them together

we can come together and support

the entrepreneurs in our very

communities right in our backyards

and maybe after hearing this talk today

we inspire the entrepreneur that

you see every day looking in the mirror

thank you

[音乐]

与七个兄弟姐妹一起长大

意味着限制

家庭基本家庭需求之外的任何购买,

但如果你像我一样,你讨厌

被告知不要

绝对讨厌它,所以作为一个年幼的孩子,

我讨厌被告知不,我不能

当我们外出购物时吃那种特别的零食,

或者我们买不起

带键盘的最新黑莓手机

记住那些很自然地

我做了许多低收入孩子所做的事情我

找到了一种方法来带来我自己的钱

我会创造 youtube 视频和网站,

为即将到来的

音乐家提供每月大约 200 美元的收入

,直到上大学时,我才意识到

我是一名企业家,

因为我坐在课堂上,我的

大学教授问

我你有没有播种过什么我点点头

说是的 当我说是时,我没

想到接下来会

从他嘴里

说五个字,他说珍贵,你是一名

企业家,

我花了几秒钟来处理这个

声明,然后我才回答

这只是一种爱好,我不认真

他回答 d 再次珍贵,你是一名

企业家

从中学开始,我作为付费 youtube 合作伙伴赚取了数千美元,

直到那一刻,我才

意识到我是一名企业家,我可以认定自己是一名企业家

,我被包围了 其他

企业家在我的一生中

,但直到大学之前,没有人

将我

称为一个社会,我们未能认识到

企业家企业家只是

一个为他人创造价值

的人

,就是这样,相反,我们将

企业家精神与

纽约硅谷的大创意,这种

心态导致我们忽视

了我们社区中的企业家,

并且像我自己一样认为自己是

企业家,因为我们不穿

华丽的西装,不

参加昂贵的会议,或者说

像价值这样的精明的创业语言

当企业家被忽视时,我们

无法为他们的公司提供

重新定位的建议和总目标市场 他们

需要生存和发展的资源,尤其是

在基金会成立的早期阶段。

在 23 岁时,我被聘为

加速器项目的主管

,我们直接与明尼苏达

州的早期创业者合作

以启动和发展 他们的业务 当

我担任这个职位时,

我知道

主要地铁城市和小城镇之外寻找企业家将是一项挑战,

不是因为他们不在这些

地方,而是因为我们刚刚讨论的原因,

他们没有自我认同 由于

企业家和社区

并不将他们

视为企业家,因此他们可能从未想过加速器计划

或向投资者

推销的想法,

因此要找到这些企业家,

我必须发挥创造力,我开始

接触当地

经济发展 公司 小型

企业发展中心

学院和大学 我要求

他们推荐给社区中的摇滚明星

变革者正在寻找 为了让更多的大学生拥有一个简单的想法,并

拥有巨大的潜在

商业领袖,我很快联系

了明尼苏达州的 500 多名

企业家和只有一个

想法

的人,从大学教授

到软件开发人员,

再到财富千家公司的前副总裁,我们都有

甚至一个以难民身份来到美国的大学生

也提出了一些想法,例如

检测人类疾病细胞

的技术、将猎人与私人土地所有者联系起来的平台,

以及制作您将品尝到的最

多汁的牛肉干

的配方 但是有一个

小组

真的引起了我的兴趣,三位老师

在谈话结束时表达了他们对 k-12 老师当前专业发展状况的失望,其中

一位老师说

我们有解决这个问题的方法,但是

我们 只是

教育工作者我们没有商业

背景

这个世界对我们来说是全新的我们

根本不知道去哪里

在与我们的团队合作后仅六个月后开始,

他们拥有一个功能齐全的

平台,开始产生收入,并

与明尼苏达州最大

的教师领导和学习协会之一合作,

根据由 ups

指导显着降低

了企业主的业务失败风险,

并增加

了企业在前五年生存的机会,对于

早期指导这些企业家同样重要的是

为他们提供资金,

但是我们发现缺乏早期

阶段投资者

一家风险投资公司的创始人

表示,

与天使投资

加速器和孵化器联系的早期企业家更有

可能获得投资资金

,这句话引起了我提到的一位大学生的共鸣,

根据自己的生活经历创建了

一个平台 感觉与他的老师脱节

课堂 平台帮助教师建立

有意义的参与

并创造包容性的学习

环境 去年我第一次见到这位大学生

时,他现金短缺,

在与我们的团队合作如何向投资者推销后,无法继续为他的业务提供资金

他已经从投资者那里获得了价值近五万

美元的投资

当然你知道也许当你

听到

老师或者你听到大学生这个词时

你不会想到企业家

老师肯定不会联想

和自我认同为 去年

我第一次与他们见面喝咖啡时,老师们原谅我是企业家,

但这就是问题所在,这就是为什么我们

必须

将不同的术语与企业家精神联系起来,

并扩大

我们对企业家精神的想法和解释,

以便我们可以将这些企业家

与 在正确的时间提供正确的资源

这是两年前的另一个例子

13 岁的 jaquan 据报道,福克纳在

没有执照的情况下经营热狗摊

,当然媒体并不认为他是一名

企业家,

但我们现在知道他

就是这样,

但这是一个很酷的事情,

而不是让他

关闭卫生部门投入 为 jaquan

支付所需的 87

美元就足以让

他的生意维持

下去 87 岁,这个孩子能够

继续他的生意,

它已经成为当地的地标,并

获得了全国的

关注,就像我自己一样,

jaquan 只是想带来额外的

现金

并没有 不知道

在自己的社区经营热狗摊

所需的许可证如果不是惩罚像 jaquan 这样的

人并扼杀他们的梦想,

我们支持他们,我们指导他们,

我们资助他们,

你可能不会认为自己是

导师,就像 我不认为

自己是一名企业家,

你不必创造数百万

美元的收入或

在一家大公司担任数十年的高管领导层

当然,有许多

具有这些确切特征的令人惊叹的导师,

但是在我的角色中

,我招募的一些最聪明的摇滚明星导师是

像你和我一样的普通人,

他们朝九

晚五地工作,即使他们在星巴克停下来喝咖啡

他们迟到了,他们走进办公室,坐在

办公桌后面,一切都是虚拟的,现在

他们可能不在办公室,但

你明白我的意思,就像我们的导师一样,

我相信你对

任何事情都很了解你是专家 在您的领域,

您对

您的行业有深刻的见解

拥有丰富的知识并

愿意与其他人分享这些知识

是优秀导师的一部分

指导帮助新手企业家

通过学习和

从经验丰富的企业家那里获得见解来发展

商业领袖以及 作为行业

专家,我鼓励

您自愿指导一位崭露头角的

企业家,

您永远不知道一次谈话如何

改变他们的整个业务 ss

或保持他们的梦想在

今天 我们比以往任何时候都更容易

成为企业家

作为一个社区 我们必须团结

起来支持这一新的创业浪潮

并重新思考我们将谁定义为

企业家

而不仅仅是当他们产生

数百万美元时 或者他们是

硅谷或纽约的下一件大事,

但在他们只是想弄清楚事情的早期阶段,

在他们想要放弃的那一天生存下来,

因为

没有任何事情发生

对于这些企业家来说,每一天都是一场斗争

,我们必须

团结起来

,一起支持他们

照镜子

谢谢