Why GenZ Decodes Entrepreneurship Better
i once asked the ceo
of a large sam’s company as to why they
even had an internship program
high schoolers she told me that the kind
of idea she would get from someone
belonging to our
nation would be more imaginative and
more vibrant than the one she’ll be
getting from her regular team
why is it that younger generation seems
to be more
in sync with the times gen z has stepped
into
thinking and doing shoes within ease and
elon that would be interesting to unfeel
my name is jair allen i’m 14 years old
and layer by layer i would like to
unfeel the anatomy
of genji’s mind the ideas we will
uncover today
will change the way you think genji can
contribute both today
and in the future simply put
i’m here to explain why gen z is going
to be the future of entrepreneurship
as soon as tomorrow over the last three
years i’ve had the opportunity to gain
experience working with a few
organizations
i’ve always noticed that most companies
don’t utilize the jazzy workforce
to its fullest potential our generation
has the potential to change the world it
is this very society which has given us
this power
yet this very society refuses to utilize
this power
let me take a step aside and share with
you a journey i recently embarked upon
which has made me even more proudly
aware of the few traits of my generation
a while back i teamed up with a bunch of
high schoolers
to bring to life a business proposal
what we lacked in experience
we made up in the entrepreneurial spirit
and through describing my journey
i hope to take you on a trip as this
bunch of teenagers including me
dabbled in entrepreneurship together
leading this team i co-founded yq we
decided that shopping deserves a dust
off
a renovation modernized for the way we
shop today
yq is a whatsapp chatbot providing
infrastructure
to residential colonies as a platform
for social distancing
when knockdown initially began on the
25th of march
the central government released a
directive asking everyone to maintain
social distancing norms
but here’s the thing in majority of
india and other countries in southeast
asia and latin
america this wasn’t as easy to implement
social distancing requires
infrastructure which simply doesn’t
exist in developing countries
what we did with yq is we tried to bring
the infrastructure to the people
big basket and other sources of
organized retail barely controlled two
percent of the market share in india
which means the majority of india is
still shocked from doping canada stones
bringing all these local kerala flows
onto a single platform
is a huge challenge but would be a game
changer if someone does manage to pull
that off
we created a whatsapp chatbot which had
four main functionalities
firstly we assigned individuals time
slots so that they could come to the
stock
and because of this we could control the
footfall at any point of time
secondly we worked with kirana stores to
pre-collate the customer’s order even
before they start foot outside the house
because of this we reduce the average
time spent at a shop
from 11 minutes to 20 seconds
we’re also working in mobile wallet
integrations making the transactions
completely cashless
and finally we’re trying to help provide
piranha stores
with the platform for stock management
all through a whatsapp chatbot
while working with a team comprising 100
of teenagers
i realize that the power we hold in
changing the world
is potential why
why is our generation different
now i would like to structure my points
across a few dimensions
firstly i want to speak about why it’s
easier for our generation to adapt
technologically
secondly i want to talk about how
traditional marketing techniques need to
be revamped for the consumers of today
and tomorrow and when genji is best you
can speak the language of janji right
thirdly i want to speak about how and
why gen z is driven by ideas and
unconventional methodologies
while being quick on its feet
the first reason is that out of all the
demographic groups that today
is the easiest for our generation to
work with technology
instead of proverbial silver spoon we
were born with the textbooks in our
mouth
one of the organizations i got the
chance to work with
was a large corporate now this firm
mandated that every individual joining
had to undergo a technical training
which meant that i spent my first week
there
learning the skills which are of second
nature to our generation
however employers need to do this
because their workforce hasn’t grown up
to the tools of the trade
our generation however has we’ve grown
up with mobile devices in our hands 18
hours a day
so what 10 are those 18 hours are spent
commenting on our crush’s posts
in today’s society these are the tools
of the trade
companies won’t have to spend millions
of dollars a year just to teach their
staff on the use of technology
our generation is the mobile first
internet first and social media first
generation
we can do internet better than we can
spell our names
45 percent of teenagers say that the
online almost constantly
why 95 of teenagers have ready access to
mobile devices
because of this exposure to social media
and the constant connection
our generation collaborates better we
find it easier to pull up the remote
work culture
i can guarantee that if any one of the
previous generations had to submit the
homework online
they would be getting straight abs in
contrast today
my eight-year-old brother can
independently set up zoom meanings he
can create docs on the cloud
access shared folders probably easier
than my parents can
isn’t that surprising now let’s make
this a bit more tangible
i interviewed some of the senior
management along with fresh high school
and college graduates
about their work from home experience
what i found was that even though
the uh senior management had been
working for 15 plus years
and were more time conscious they were
not being able to manage their
productivity
on the other hand recent hires with
marginal to no professional experience
manage their time better were faster to
adapt and had higher productivity and
efficiency rates
this brings me to my next point which is
that our generation
brings the need for a completely new
approach to marketing an approach
which only our generation can derive to
me
the idea of a 40 year old trying to sell
a digital product to a teenager
is amusing at the very least selling to
our donation
requires a completely different approach
our generation
needs a new form of marketing we demand
more user generated content
and more influencer marketing till the
point where the line between user
generated content and marketing has
disappeared
our generation has a buying power of 44
billion dollars
and last year’s prediction states that
in 2020
our nation will command 40 of consumer
spending
our donation is unique and companies
can’t use the old school marketing
techniques on us
so if they don’t buff up fast they’re in
big shock
in order to sell to us you need to order
food through reverse image searches of
your friends instagram stories like us
you need to expect one hour deliveries
like ours
you need to learn without having ever
met a teacher like us you need to
um join college without ever having
stepped foot into one recalls
we need to do homework watch netflix
chat with the friends all simultaneously
like us
one out of every 10 gen z would rather
go three days without refreshing the
underwear
then go three hours without refreshing
the instagram feed
basically in order to sell to us you
need to think like us
and essentially to think like us you
need to hire us
my third point is that our generation is
excited by ideas
our donation is good at out of the box
thinking we also
employ unconventional ideologies our
generation
is less biased and more open and with
these unconventional ideologies we
are ready to change the world we are
also desperate to make an impact in the
society we live in
and touch upon the lives of our fellow
people
this is why we are known as the founders
generation
generation also employs a different
approach towards education
we understand that forward-thinking
companies don’t care about which school
has bestowed their stamp of approval on
us
what they care about is your ability to
do the job and if you can do it you’re
hired
in today’s society the path of dropping
out of college to start your own venture
is also something which has come to be
accepted and respected
now if you look at the exact dates and
start to connect the dots you would
figure out
the millennial generation entered the
job market during or after the subtime
crisis
during this time millennial generation
was new into the job market
and because of such an experience so
early in the career they became risk
averse and stuck to the conventional way
of thinking
our parents belong to the generation of
non-mistaken however
our generation is though absorb these
things differently
the covent crisis was the first
momentous crisis
which our generation has ever
experienced and out of this too
our generation has drawn more digital
rapidness
than anything else
what
what has to be proven has been proven
but what do we do now
i want everyone attending this talk
today to understand that
entrepreneurship is many things
it’s a mindset but at the end of the day
it’s also a skill
it’s something which you can hone and
work upon it’s something would develop
with each project you do
my absurd idea is to see it you need to
swarm the entrepreneurial ecosystem i
believe
that within the next few years majority
of the startups will be controlled by
gen z
it’s not ridiculous i agree but it’s
totally possible
mind you this won’t just happen
automatically it’s a reality which our
generation has to collectively and
consciously create
now all of us can’t just drop out of
school and say okay we’re starting on
venture
over time we need to gain experience and
put our finger on an idea which we’re
ready to solve for free
once you’ve identified it and figured
out how to solve it
we deserve the right to monetize it and
bring it to society
i also want to convey a message to
society
it’s because of the environment that
you’ve given us that we are who we are
let’s embrace this let’s be more open to
allowing us to work alongside you
our generation is keen to learn and came
to work we’re looking up to you to
opportunities
just to do that
i want everyone to think of problem with
safe sort
for me it was that kirana store shopping
in india were dangerous during the wrong
time
for you it may be that your younger
brother wouldn’t stop reading a secret
diary
it could be any problem on your side now
when you get back home i know you are
ready at home but before asking alexa to
turn the lights off
take half an hour to think of the
different ways you could have solved it
once you come across a situation where
people say oh wow
i didn’t think of that dude you stick on
to the feeling
because if you do have the passion of
solving a problem
in a unique way inside you you’re
unstoppable
godspeed gently