Dance vs. PowerPoint a modest proposal John Bohannon

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[Applause]

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good afternoon as you’re all aware we

face difficult economic times I come to

you with a modest proposal for easing

the financial burden this idea came to

me while talking to a physicists friend

of mine at MIT he was struggling to

explain something to me a beautiful

experiment that uses lasers to cool down

matter now he confused me from the very

start because light doesn’t cool things

down it makes it hotter it’s happening

right now the reason that you can see me

standing here is because this room is

filled with more than 100 quintillion

photons and they’re moving randomly

through the space near the speed of

light all of them are different colors

they’re rippling with different

frequencies and they’re bouncing off

every surface including me and some of

those are flying directly into your eyes

and that’s why your brain is forming an

image of me standing here now a laser is

different it also uses photons but

they’re all synchronized and if you

focus them into a beam what you have is

an incredibly useful tool the control of

a laser is so precise that you can

perform surgery inside of an eye you can

use it to store massive amounts of data

and you can use it for this beautiful

experiment that my friend was struggling

to explain first you trap atoms in a

special bottle it uses electromagnetic

fields to isolate the atoms from the

noise of the environment and the atoms

themselves are quite violent but if you

fire lasers that are precisely tuned to

the right frequency an atom will briefly

absorb those photons and tend to slow

down little by little it gets colder

until eventually it approaches absolute

zero now if you use the right kind of

atoms and you get them cold enough

something truly bizarre happens it’s no

longer a solid a liquid or gas it enters

a new state of matter called a

superfluid the atoms lose their

individual identity and the rules from

the quantum world take over and that’s

what gives superfluid such spooky

properties for example if you shine

light through

super fluid it is able to slow photons

down to 60 kilometers per hour

another spooky property is that it flows

with absolutely no viscosity or friction

so if you were to take the lid off that

bottle

it won’t stay inside a thin film will

creep up the inside wall flow over the

top and right out the outside now of

course the moment that it does hit the

outside environment and its temperature

rises by even a fraction of a degree it

immediately turns back into normal

matter super fluids are one of the most

fragile things we’ve ever discovered and

this is the great pleasure of science

the defeat of our intuition through

experimentation but the experiment is

not the end of the story because you

still have to transmit that knowledge to

other people I have a PhD in molecular

biology I still barely understand what

most scientists are talking about

so as my friend was trying to explain

that experiment it seemed like the more

he said the less I understood because if

you’re trying to give someone the big

picture of a complex idea to really

capture its essence the fewer words use

the better in fact the ideal may be to

use no words at all I remember thinking

my friend could have explained that

entire experiment with the dance of

course there never seemed to be any

dances around when you need them now the

idea is that as crazy as it sounds I

started a contest four years ago called

dancer PhD instead of explaining their

research with words scientists have to

explain it with dance now surprisingly

it seems to work dance really can make

science easier to understand but don’t

take my word for it go on the internet

and search for dancer PhD there are

hundreds of dancing scientists waiting

for you the most surprising thing that

I’ve learned while running this contest

is that some scientists are now working

directly with dancers on their research

for example at the University of

Minnesota there’s a biomedical engineer

named David Odie and he works with

dancers to study how cells move they do

it by changing their shape when a

chemical signal washes up on one side it

triggers the cell to expand its shape on

that side because the cell is constantly

touching and tugging at the environment

so that allows cells to

in the right directions but what seems

so slow and graceful from the outside is

really more like chaos inside because

cells control their shape with a

skeleton of rigid protein fibers and

those fibers are constantly falling

apart but just as quickly as they

explode more proteins attach to the ends

and grow them longer so it’s constantly

changing just to remain exactly the same

now david builds mathematical models of

this and then he tests those in the lab

but before he does that he works with

dancers to figure out what kinds of

models to build in the first place it’s

basically efficient brainstorming and

when I visited David to learn about his

research he used dancers to explain it

to me rather than the usual method

PowerPoint and this brings me to my

modest proposal I think that bad

PowerPoint presentations are a serious

threat to the global economy

now

it does depends on how you measure it of

course but one estimate has put the

drain at 250 million dollars per day now

that assumes half our presentations for

an average audience of four people with

salaries of $35,000 and it

conservatively assumes that about a

quarter of the presentations are a

complete waste of time and even that

there are some apparently 30 million

PowerPoint presentations created every

day that would indeed add up to an

annual waste of a hundred billion

dollars of course that’s just the time

we’re losing sitting through

presentations there are other costs

because PowerPoint is a tool and like

any tool it can and will be abused to

borrow a concept from my country’s CIA

it helps you to soften up your audience

it distracts them with pretty pictures

irrelevant data it allows you to create

the illusion of confidence the illusion

of simplicity and most destructively the

illusion of understanding so now my

country is 15 trillion dollars in debt

our leaders are working tirelessly to

try and find ways to save money one idea

is to drastically reduce public support

for the Arts for example our National

Endowment for the Arts with its 150

million dollar budget slashing that

program would immediately reduce the

national debt by about one one

thousandth of a percent one certainly

can’t argue with those numbers however

once we eliminate public funding for the

Arts there will be some drawbacks the

artists on the street will swell the

ranks of the unemployed many will turn

to drug abuse and prostitution and that

will inevitably lower property values in

urban neighborhoods all of this could

wipe out the savings were hope to make

hoping to make in the first place I

shall now therefore humbly propose my

own thoughts which I hope will not be

liable to the least objection once we

eliminate public funding for the artists

let’s put them back to work by using

them instead of PowerPoint as a test

case I propose we start with American

dancers after all they are the most

parish

they’re kind prone to injury and very

slow to heal due to our healthcare

system rather than dancing our PhDs we

should use dance to explain all of our

complex problems imagine our politicians

using dance to explain why we must

invade a foreign country or bail out an

investment bank it’s sure to help of

course someday in the deep future a

technology of persuasion even more

powerful than PowerPoint may be invented

rendering dancers unnecessary as tools

of rhetoric however I trust that by that

day we shall have passed this present

financial calamity perhaps by then we

will be able to afford the luxury of

just sitting in an audience with no

other purpose than to witness the human

form in motion

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you

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[掌声]

[音乐] 大家

下午好,大家都知道我们正

面临经济困难时期,我

带着一个适度的建议来找你们,以减轻

我在麻省理工学院的一位物理学家朋友

的经济负担。 他正在努力向

我解释一些事情 一个美丽的

实验,使用激光来冷却

物质 现在他从一开始就让我感到困惑,

因为光不会让物体

冷却,它会让它变得更热 它

现在正在发生 你可以看到我站着的原因

这是因为这个房间

充满了超过 100 个 quintillion

光子,它们

以接近光速的速度在空间中随机移动

,它们都是不同的颜色,

它们以不同的

频率涟漪,它们从

包括我在内的每一个表面反弹 其中

一些直接飞入你的眼睛

,这就是为什么你的大脑正在形成

我站在这里的图像现在激光

不同它也使用光子但

它们都是同步的 如果你

将它们聚焦成光束,你所拥有的就是

一个非常有用的工具,

激光的控制非常精确,你可以

在眼睛内部进行手术,你可以

用它来存储大量数据

,你可以用它来做这件事

我的朋友

努力解释的美丽实验 首先你将原子困在一个

特殊的瓶子里它使用

电磁场将

原子与环境

的噪音隔离开

来 频率一个原子会短暂地

吸收这些光子并趋于逐渐

减慢它变得更冷

直到最终它现在接近绝对

零如果你使用正确的

原子并且你让它们足够冷

一些真正奇怪的事情发生了它

不再是一个固体 液体或气体 它进入

一种称为超流体的新物质状态

原子失去了它们的

个体身份,

量子世界的规则接管了,这

就是 赋予超流体这种幽灵般的

特性,例如,如果你

通过

超级流体照射光线,它能够将光子

减速到每小时 60 公里,

另一个幽灵般的特性是它在流动

时绝对没有粘性或摩擦,

所以如果你从瓶子上取下盖子

它不会留在薄膜内 会

爬上内壁 流过

顶部并直接从外面流出

当然,当它确实撞击到

外部环境并且它的温度

升高了几分之一度时,它会

立即转动 回到正常

物质超流体是

我们发现的最脆弱的东西之一,

这是科学的巨大乐趣,

通过实验打败了我们的直觉,

但实验

并不是故事的结局,因为你

仍然必须传递它

我拥有分子生物学博士学位

我仍然几乎不明白

大多数科学家在说什么,

所以我的朋友试图

解释 e 实验似乎

他说的越多我理解的越少,因为如果

你试图给某人

一个复杂想法的大图以真正

抓住它的本质,那么使用

的词越少越好事实上理想的情况可能是不

使用任何词 我记得

我的朋友可以解释

整个舞蹈实验

当然

当你需要它们时似乎从来没有任何舞蹈现在这个

想法听起来很疯狂我

四年前开始了一场名为

舞者博士的比赛 用语言解释他们的

研究 科学家们现在不得不

用舞蹈来解释它 令人惊讶的是

它似乎有效 舞蹈确实可以让

科学更容易理解,但不要

相信我的话 在互联网

上搜索舞蹈博士 有

数百种舞蹈 科学家们

等着你

我在举办这场比赛时学到的最令人惊讶的事情

是,一些科学家现在正在

直接与舞者合作进行他们的研究

,例如 明尼苏达大学

有一位名叫 David Odie 的生物医学工程师

,他与

舞者一起研究细胞是如何移动

的 细胞不断地

接触和拉动环境,

从而使细胞

能够朝着正确的方向前进,

但从外面看起来如此缓慢和优雅的东西

实际上更像是内部的混乱,因为

细胞通过

刚性蛋白质纤维和

那些纤维的骨架来控制它们的形状 不断地

分崩离析,但随着它们

爆炸的速度越来越快,更多的蛋白质附着在末端

并长得更长,因此它不断

变化,只是为了保持完全相同,

现在大卫建立了数学

模型,然后他在实验室里测试了这些模型,

但在他这样做之前 他与

舞者合作,首先确定要构建什么样的

模型,这

基本上是有效的头脑风暴,

当我 拜访大卫以了解他的

研究 他使用舞者向我解释它

而不是通常的方法

PowerPoint 这让我提出了我的

谦虚建议 我认为糟糕的

PowerPoint 演示文稿

对全球经济构成严重威胁

现在

它确实取决于你如何 当然可以衡量它,

但一项估计

现在每天消耗 2.5 亿美元

,假设我们的演示文稿的一半是针对

平均四人、

薪水为 35,000 美元的观众,并且

保守地假设大约

四分之一的演示文稿

完全浪费了 时间,甚至

每天创建大约 3000 万个

PowerPoint 演示文稿

,这确实会增加

每年 1000 亿

美元

的浪费 工具,就像

任何工具一样,它可以并且将被滥用来

从我国的中央情报局借用一个概念,

它可以帮助你软化你 我们的观众

它用漂亮的图片分散他们的注意力

不相关的数据 它让你产生

自信的幻觉 简单的幻觉

以及最具破坏性

的理解幻觉 所以现在我的

国家负债 15 万亿美元

我们的领导人正在不知疲倦地

努力寻找方法 为了省钱,一个想法

是大幅减少公众

对艺术的支持,例如我们的国家

艺术基金会,其 1.5

亿美元的预算削减该

计划将立即将

国家债务减少约

千分之一,当然这是

做不到的 与这些数字争论,但是

一旦我们取消对艺术的公共资助,

就会有一些弊端,

街头艺术家将扩大

失业人数,许多人将

转向吸毒和卖淫,这

将不可避免地降低

城市社区的财产价值。 这可能会

花掉原本希望做的积蓄,我希望能

做到 因此,我现在谦虚地提出我

自己的想法,

一旦我们

取消对艺术家的公共资助,我希望不会受到丝毫反对

让我们通过使用

它们而不是 PowerPoint 作为测试

案例让他们重新开始工作我建议我们从美国

舞者开始 毕竟他们是最

教区的

他们很容易受伤并且

由于我们的医疗保健

系统而愈合很慢而不是跳舞我们的博士学位我们

应该用舞蹈来解释我们所有的

复杂问题想象我们的政治家

用舞蹈来解释为什么我们必须

入侵外国或救助一家

投资银行,这肯定

会在不久的将来的某

一天有所帮助 渡过当前的

金融灾难,也许到那时我们

将能够负担得起

只是坐在观众席上的奢侈,

除了为了 见证

运动中的人形

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