Building experiences driven by curiosity
so what will happen in the next episode
will there be a next episode what will
happen to your favorite character
dead or alive what are those people
talking about
how did we get here why when we get here
from why did the apple fall from the
tree
from newton to you and i we all are
driven by curiosity
it’s the warts wires and house
that keeps us going it’s these questions
that add trails to our boring life
apple must have fallen before
to everyone a lot of people sit in the
trail level must have fallen before
but it was the newton who questioned it
it was a see
curiosity that drives him to ask those
questions
to find those answers of those questions
hello everyone i am abhinav graval and
today i am going to talk about
building curiosity-driven experiences
we will be discussing two things today
first
how did curiosity help me and second
how we can utilize the power of
curiosity to build great user
experiences
so how did it started for me what got me
into this point of life
ever since i was young i was always
eager to know everything
now that i think of it it was one of the
reason why my parents called me
restless
but now i know what it is it was
curiosity
product designing was an alien concept
to me i
took science with computers in my school
and then
went for bachelors in computer science
and engineering
because i wanted to build stuff i wanted
to create stuff
so what started for me what got me at
this point of life
during my bachelor’s i was introduced to
this tool photoshop
and i was fascinated beyond explanation
so many house flooded in my brain
and it took me a total different part to
search for those answers
from one door to another the doors of
curiosity open
and brought me at this stage of life of
being a product designer at atl
everyone has their own definition of
curiosity
everyone is curious about something in
their life what we need to do is
give that curiosity the right direction
now let’s take this element of curiosity
and see how we can use it in building
digital experiences
all designs need to be accessible
understandable and simple
so users know how to behave and what how
what to do but adding this element of
curiosity
gives them something more something
extra
it is a small gap between known and
unknown
that drives motivates or intrudes them
and makes them more interested in your
products
and your brand let me give you a very
real and recent example of this app
clubhouse
everyone is talking about it and
everyone wants to talk on it
once you enter into the app the main
goal of the app is fairly direct and
simple
you join in get into the room and start
having conversations
but there are few minute features that
makes this app extremely interesting
like this party hat feature they did not
told you or spoon fit this to you
but if you are new user you will see a
party ad on your profile
this tiny detail is something that makes
new user
curious enough them to explore more
within the app
it is the joy of exploring something on
your own
super creates the joy of being told
something
and this is what curiosity is all about
now for a moment think about
all the video games that you have played
well think about most of
them my earliest memory is that of gta
vice city
and we all have that endless knights of
gaming
let me ask you something how many times
in gta why city
you just roam around and try all those
crazy stuff
cars riding bike riding and do all kind
of stunt
the game didn’t told you to do so it was
your own curiosity
that drives you to keep trying and
whenever you do
any kind of these stunts or anything
that is new
the game gives you a variable reward and
that is something
motivates you to try even more
curiosity is what nudges user to
discover more and explore
more there’s a reason the movie was
named the curious case of benjamin
button
not the thrilling or shocking case let
me give you another interesting example
mystery seats curiosity and this is well
done by hot wheels what we came up with
the interesting concept of mystery cars
what they did was they diverted their
usual
packs of cars that are encased with
clear plastic
to black opaque plastic and
named it as a mystic now customer has no
idea what they are buying for
they just going for the car they think
maybe it come up with their favorite car
imagine the curiosity and excitement of
the kid
who bought this mystery car with two to
three dozens cars available
everyone wants this mystery car it took
one mystery car
to take all the attention and all the
allowance of the kids
it’s the curiosity to find unknown beats
the comfort of
known so how curiosity actually works
let me explain it to you
in a very simple manner let’s say
you have a general information
right you know something and then there
is a hurdle
and there is more information
next to the header now you know
something
and this is what you know and this is
what you don’t know
but will you pass this hurdle will you
put effort to pass this huddle to access
that more information
maybe maybe not but in most other cases
you will not
but what if
in your general information that you
have
that you know and
there is a hurdle
and the more information that is known
the more information that is unknown now
what if i give you a little bit
about the more information
something that interests you something
that is of your interest
now you are in the zone of curiosity
because this info the little bit of
information that i gave you
is something of your own interest you
wanted to know more
you are in this zone now you have the
motivation to
pass this hurdle to access the unknown
information
initially you know something
and what you don’t know you’re not aware
of it so
if a user if you are not aware of what
you don’t know
there is no motivation to know that it
sounds a little bit complicated but be
with me
but if you know something if you have a
general information
and if i give you a little bit a little
bit information about
what you don’t know or maybe the
information that you’re not aware of
then it motivates you it generates
curiosity
and maybe it it motivates you to pass
that huddle
and that’s how the curiosity actually
works and that’s how we as a designer
use the curiosity to drive user
in the direction of where we as a
designer want them to and obviously in a
good way or in a good direction let’s
address the big question now
why do we need curiosity driven
experiences
there are two ways to get user do what
you wanted tend to do
in this case a designer wanted 10 to 2.
one is the simple characteristic
approach
we which we are all all are aware of the
second is
adding an element of curiosity and make
both
user and designer win with this element
of curiosity
the user intrudes and discovers
something
and the designer gets the user to
accomplish something
that they want to wanted them to do
curiosity can drive experiences
in direction the designer chooses
what’s better in this case the user feel
or think that
he’s taking those action or moving in
that direction according to his
own will but designer has
placed a element of curiosity that
holds and drives user attention into
that direction
you open one screen you get curious
about something and now
a designer know what is the next element
he or she wanted you to get curious
about
we as a user think okay yeah this seems
interesting this q
this makes me curious i should click on
this
but what has what designer has done
inside is
place the element of curiosity and pace
to drive your interest or attention to
that
so yeah that’s how it works the art of
harnessing the unknown rather than
explicitly stating the specific
information
generates curiosity and sparks interest
in your product or the website but
before we take user to the quest
of unknowns we need to understand
as a designer it’s our responsibility to
use this curiosity
with care to use this factor of unknown
with care a lot of products uses
curiosity
to mislead their users one of the
biggest example is clickbait’s
notification
and i’m pretty sure once in a while we
all get those
where the notification says something
and when we click on it
the story is totally different when you
generate curiosity make sure
you are not misleading users for your
own benefit
as spiderman’s uncle ben said with great
power comes great responsibility
use their curiosity to create something
that benefits them
don’t force with curiosity else it will
fall flat
and they’ll see it coming with that stay
creative stay curious
thank you for watching thank you for
your time bye