[Music]

[Applause]

i was told to kill myself

and if i don't kill myself then someone

will kill me

anxiety is something i deal with every

day

um there's just some days that i can't

get the weight out of my chest

i have no confidence anymore um

i have such low self-esteem and i'm just

scared that

when i am applying for a new job that

someone's going to bring it up and

i don't know how to explain it i'm an

educated young woman

and i have future ambitions and

i was canceled over something that is

not my identity

this is a loving family star

a random completely uneventful night

damaged her life beyond repair

when she woke up one morning to find out

that someone decided to post an image of

that night

on social media without her consent

now she wasn't acting with the intention

to harm anybody

or to express her identity that night

yet when there's a picture

there always is a story to protect her

from further harm i cannot reveal

any of the details but what i will tell

you is that she lost

countless job opportunities almost all

of her friends

and most importantly her confidence and

her self-esteem

and what she got in return was serious

death threats

and strangers rallying other people

to go to her house and confront her she

was scared someone would harm her family

now sharing her story without being able

to reveal her identity

because she's scared for her life that

has no

benefit to her she gets no credit for

this

she made this tough decision to come

forward so

tomorrow morning it won't be your child

and family

that wakes up to a life in ruins

i'm a millennial my first phone was a

nokia

remember those i made my first facebook

post at 24

and i bought my first iphone at 26

and when i grew up we had to call each

other rather than sending text messages

and emojis and

you know we let loose we did a lot of

stupid things without thinking it was

possible

that one day millions of people would be

having access to what we were doing as

teenagers

virtually everyone in the world these

days

owns a smartphone they're pointed at me

right now we're all

exposed to constant visibility

gen xers let's pretend real quick right

that all your 15 year old buddies and

girlfriends

that you used to hang out with in your

parents basement 30 or 40 years ago

that they all had smartphones

recording devices imagine that you

making out with that girl or boy from

next door

smoking illegal substances getting drunk

beyond no return pulling the pants down

their shirts up all of that stuff that

would now be broadcasted to millions of

people on social media

how do you think this would impact your

life what about your career

what about your family almost half of

the adults surveyed by euro rscg

they worry that friends or family will

reveal

personal information about them online

that they

don't want to be made public appearing

on social media

is not our choice alone sooner or later

someone is likely to make that choice

for us

but it's not just others that contribute

to our lifetime

content library children these days i

handed smartphones at the age of

11 and that includes access to the

internet now in many cases i'm sure it's

done

for security reasons so the kids can

reach out to their parents in case of

emergency i totally get it

but what we need to realize is by

handing over that first

smartphone we are also handing over the

temptation

to find a way to explore the virtual

world that lives within that device

in that intended act of safety that

happens

way before kids and young adults have

the maturity

to navigate the roads of the internet

and social media in a responsible way

without exposing themselves or others to

possible harm

what this really means is that we're

letting them

behind the wheel of their future way

before they

have reached the legal driving age

now part of generation z those are kids

and young adults of the ages 8 to 23

right now

but especially that following generation

that is entirely born in the 21st

century

they are growing up with smartphones and

social media exposure from day one of

their life

and they are unaware that with those

first

few posts the parents put out there

featuring them

and then all the likes and the loves and

the videos that they put out there once

they have access to social media

they started developing a life brand

now a life brand is our digital

fingerprint

it is unique to each person and it is

shaped by the collection of publicly

accessible content

shared by or featuring you and me

such as photos videos audio recording

social media posts

and comments lifebrand literally

has a life on its own it gains power and

strength

over the course of a lifetime if we

don't control it and the more

content we accumulate in the cloud on

social media

or on paper if you grew up like me with

kodak cameras because that stuff can

still see the light a day

years later as we all know we all

possess

one life branch that's just one

and imagine every potential piece of

content that we're about to put out

there like that

bad tattoo that you once got that you

now want to get rid of

and you try to laser it away or cover it

up but the trace of it always remains

so we can go ahead and delete that

embarrassing image on social media that

we're not proud of but

chances are our bff yeah that one day

might divorce us

has already taken a screenshot of it

this

next generation born between 2012 and

2030

they will be defined by their life

brands they will either become a victim

of it or with the right education

and awareness they can be the most

powerful generation

to have ever lived i'm referring to the

specific groups of kids and young adults

as

generation brand this is the first ever

generation

entirely exposed to uncontrolled

lifebrand creation

from birth initially through the parents

that start

posting about their kids on social media

when they're small

kids babies now

if we think about women and girls of

generation brand they are particularly

impacted by possible life brand damage

current trends show that 78

of women use social media over 65

percent of men

and there is an assumption to be made

that this could be correlated to a

bigger desire to be liked for girls and

young women

and i would even go as far to say that

getting responses to social media posts

that can lead to like addiction and we

know with addiction comes the buildup of

tolerance

so especially girls and young women they

now have the pressure

to go and post more controversial or

unseen maybe even sexy content that

contradicts who they

are and that misrepresents their true

identity

it's a spiral of like pressure who gets

the most likes the quickest and with

that comes a bigger

risk to harm our life brands and

possibly our future

now what furthermore comes into play

here is that women are a greater target

for online harassment

the guardian has conducted research into

the 70 million

comments 70 million comments

left on their side since 2006

and they discovered that out of the 10

most abused writers

eight were women we also know that girls

and young women are three times more

likely to be cyberbully than boys

and young men cyber bullying ties into

life brand cultivation and how it can

harm

the life brand journey and that's

especially true for us

females research has shown that there's

a confidence gap between men

and women and that gap significantly

impacts how we are advancing and

managing

our careers compared to our male

counterparts

now studies have also suggested that our

confidence

builds with age and experience over the

course of a lifetime

so taking those two things into

consideration technically speaking we

are already at a disadvantage when it

comes to advancing our careers

to senior leadership and executive

levels compared to our male peers now

that's simply by confidence default

and now those are women like me

professional women like me they have not

grown up

with social media exposure from day one

of their life and they have not suffered

confidence hits with every click

scroll or comment they receive

if we think about the girls of

generation brand that are growing up

with smartphones and social media

exposure from day one of their life

initially through their millennial and

gen z parents

we are looking at a generation that

exposes their possibly

already lowered self-confidence to cyber

bullying

to backlash to criticism with little to

no education on how to act

react and most importantly digest such

attacks on the cell

so the expectation for these future

women to enter the educational path

and then the workforce with high

confidence and self-esteem

that's not just unrealistic that's

completely unattainable

if the current social media landscape

remains as is

and putting girls and young women in the

social media driver's seat

without educating them on the impact

their social media interactions have on

their life brand

that's like sending them to drive on the

autobahn

without a seat belt the consequences to

their confidence

can be deadly now without this

life-saving education

we are in fact shaping a generation of

future women that is not well equipped

to drive gender parity in business

and beyond that being said

if we are investing in educating

generation brand and especially

the future women of this generation

on the concept of life brand before we

give them

access to social media in the internet

the girls of that generation that you

and me will be hiring in a few years

from now

they are the true game changers they

will drive a cultural paradigm shift

towards full

gender equality and the current

statistics on gender parity in business

they're well known i mean we've been

talking about this forever

there's an under-representation of women

on manager levels and that's the true

source for lack of female leadership

pipeline

women get less executive sponsorship

women get paid significantly less than

men

women are also less likely to choose

higher paying occupations and studies

have shown that young teenage females

are already growing up with strong

gender biases against other female

leaders

and then let's not forget the covet 19

pandemic that now has pushed

millions of women out of the workforce

so we know that companies have a lot of

work to do to help remove

gender biases and to shape a better

future

for women and especially women of color

in the workplace

there's no debate about that but the

only way how we can drive

full gender parity in business and

beyond is to create awareness

and educate young women on the concept

of life brand

early so they can develop confidence and

self

self-esteem and position themselves

feeling equal to their male peers by the

time they enter the workforce

this is about giving women the power to

initiate and drive

this change if we look

at both dilemmas and that's the lack of

gender equality

and also the negative impact social

media has on our current and future

generation of women

with social media usage on the rise the

time has come

for a full reset not just on the social

media landscape

but especially on gender equality

through

millennial and gen z women actively

controlling their life brands over the

course of their career

so they can become life brand role

models for the girls and future women of

generation brand

that will not just increase access to

female leaders and executives through

social media

but it will also help us shape a social

media landscape that promotes women

their accomplishments and their

successes

how do you control a life brand a

controlled life brand consists of two

components

and that's our identity and our chosen

purpose in life

identity in the context of life brand is

the summary

of our behavior and language displayed

on social media

and in the real world because everything

we say and do out here

that can find its way onto the internet

also

a purpose can be discovered through the

vehicle of a passion

an idea maybe your professional

expertise in a certain field

or an interest you might have or maybe a

hobby that you pursue

and managing the connection between

identity and purpose

that is crucial to truly controlling

a life brand our behavior and language

has to be in

alignment with our chosen purpose and

need to be portrayed

with integrity and that means that we

start

living our lives as our life brand

and the longer we control our life brand

the higher the chances that we will

develop a life brand voice that allows

us to drive and initiate change

aligned to our chosen purpose in our

social and real life communities

through the reach of social media

implementing the concept of lifebrand

and understanding the constant risk of

visibility we're faced with

that will guide generation brand to

become mindful

of their behavior and language not just

on social media but also

in the real world and they will develop

the awareness

that every photo or video that features

them

that has the potential to permanently

damage their life brand it's a

misalignment with their true identity

and their chosen purpose

now if you are a parent you're probably

wondering right now

how am i going to get my kids to control

their life brand

that's going to be really tough well let

me tell you preventing your kids from

going on social media

that's going to be much tougher

living our life as our life friends that

will also help us remove deeply

ingrained gender biases

and instead equip the girls of

generation brand with strong belief

not just in their own but also other

women's abilities to lead

and this mindset shift is driven by

millennial and gen z

women actively controlling the social

media landscape

as life brand role models transforming

generation brands thought patterns about

what they can achieve in life

lifebrand will be a confidence builder

for all future women

of generation brand no matter their

upbringing or their environment

we might not be able to change any of

those things

but no matter the circumstances a girl

is growing up in

she will very likely have access to

social media which gives her the power

to control her life brand and with that

her future

now it might not be obvious but this

change

right here that starts with all of us

every single one of us wouldn't you feel

you had done your part if you prevented

an

image or video or social media post from

destroying a young person's life

imagine for a second you didn't bother

to bring lifebrand to your daughter

your cousin your niece your girlfriend

or the girl who walks your dog or

babysits your kids

and one of them end up destroying their

life brand

in their life forever

if all of us educate just one girl

or one young woman on how to use life

brand to build

early confidence and self-esteem they

can become whoever they aspire to be

despite their differences in upbringing

education

or background and that's

how we will close the gender gap

together

thank you

[Applause]

[Music]

you

{{}}

[音乐]

[掌声]

我被告知要自杀

，如果我不自杀，那么有人

会杀了我

焦虑是我每天都在处理的事情

嗯，只是有些日子我无法

摆脱胸膛的重量

我已经没有信心了，

我的自尊心太低了，我只是

害怕

当我申请新工作时

有人会提出来，

我不知道如何解释我是一个

受过教育的人 年轻女子

和我有未来的抱负，但

我因一些

不属于我的身份而被取消

这是一个充满爱心的家庭明星

一个随机的完全平静的夜晚，

当她早上醒来发现有人决定发布一张图片时，她的生活无法修复

那天晚上

在未经她同意的情况下在社交媒体上发表，

现在她的行为并没有

意图伤害任何人

或表达她那天晚上的身份

但是当有一张照片

时，总会有一个故事来保护她

免受进一步伤害，我不能透露

任何 细节，但我会 我告诉

你的是，她失去了

无数的工作机会，几乎失去

了她所有的朋友

，最重要的是她的自信和

自尊，

而她得到的回报是严重的

死亡威胁

和陌生人召集其他人

去她家和她对质

害怕有人会伤害她的家人，

现在分享她的故事而

无法透露她的身份，

因为她害怕对她

没有

好处的生活她没有为此获得任何荣誉

她做出了这个艰难的决定

，所以

明天早上它不会 成为你的孩子

和家人

，醒来后生活在废墟

中 互相打电话

而不是发送短信

和表情符号，

你知道我们放手了，我们做了很多

愚蠢的事情，没有想到

有一天数百万人可能

会接触到 w

十几岁的时候

，现在世界上几乎每个人都

拥有一部智能手机，他们现在都指向我

我们都

暴露在持续可见的

环境中

30 或 40 年前在你父母的地下室闲逛

，他们都有智能手机

录音设备想象

你和隔壁的那个女孩或男孩亲热，

吸食非法物质，喝醉

了无路可走，把裤子从

衬衫上拉下来 那些

现在将

在社交媒体上向数百万人广播的东西

你认为这会如何影响你的

生活 你的职业

怎么样 你的家庭怎么样

接受 euro rscg 调查的几乎一半的成年人

他们担心朋友或家人会

泄露

个人信息 关于他们在

网上他们

不想被公开出现

在社交媒体

上不是我们一个人的选择迟早

有人可能 为我们做出这个选择

，

但不仅仅是其他人为

我们的终生

内容图书馆做出了贡献，这些天我

在 11 岁时就拿到了智能手机，

现在在很多情况下，这包括访问互联网，我确信这

是

出于安全原因，所以 孩子们

可以在紧急情况下与他们的父母联系

我完全明白了，

但我们需要意识到的是，通过

交出第一部

智能手机，我们也放弃

了寻找探索

生活在该设备中的虚拟世界的方法的诱惑

在

孩子和

年轻人成熟

地

以负责任的方式在互联网和社交媒体的道路上航行之前发生的预期安全行为中，

不会让自己或他人受到

可能的伤害

，这真正意味着我们

让他们

在

他们达到法定驾驶年龄之前驾驶他们未来的方式

现在是 z 一代的一部分，他们是现在

8 至 23 岁的儿童和年轻人

但尤其

是完全出生在 21

世纪的下一代，

他们从出生的第一天起就伴随着智能手机和

社交媒体的曝光而长大

，他们不知道在

最初的

几篇文章中，父母在那里发布

了他们的特色

，然后是所有的 喜欢、爱和

他们在那里发布的视频 一旦

他们可以访问社交媒体

他们开始开发生活品牌

现在生活品牌是我们的数字

指纹

它对每个人都是独一无二的，它

由可公开访问的内容的集合所塑造

由您和我分享或以您和我为特色，

例如照片视频录音

社交媒体帖子

和评论lifebrand确实

有自己的生活

如果我们

不控制它并且我们积累的内容越多，它就会在一生中获得力量和力量

如果你像我一样用柯达相机长大，在社交媒体或纸上的云端，

因为这些东西

在几年后仍然可以看到光，

因为我们 都知道我们都

拥有

一个生命分支，它只是一个

，

想象我们即将发布的每一个潜在内容，

就像

你曾经拥有的那个糟糕的纹身，你

现在想要摆脱

它，你试图用激光将它去除 或者掩盖它

，但它的痕迹始终存在，

这样我们就可以继续删除

社交媒体上

我们并不引以为豪的令人尴尬的形象，但

我们的好朋友很可能有一天

可能会离婚，我们

已经截图了

出生于 2012 年至 2030 年之间的下一代

他们将由他们的生活品牌来定义

他们要么成为

它的受害者，要么通过正确的教育

和意识，他们可以成为有史以来最

强大的

一代 我指的是

特定群体 作为一代品牌的儿童和年轻人

这是有史以来第一

代

从出生开始就完全暴露于不受控制的生活品牌创造，最初是通过

父母开始

在社交媒体上发布他们的孩子

当她们现在还是小孩子的时候，

如果我们想想一代品牌的女性和女孩，

她们尤其

受到可能的生活品牌损害的影响

当前趋势表明，78

名女性使用社交媒体的比例超过 65

% 的男性，

并且有一个假设可以成立

这可能与

女孩和年轻女性更渴望被喜欢有关

，我什至会说，

对社交媒体帖子的回应

可能会导致喜欢上瘾，我们

知道上瘾会带来宽容的建立，

所以 尤其是女孩和年轻女性，他们

现在有压力

去发布更具争议性或

不可见甚至性感的内容，

这些内容与他们的身份相矛盾，

并且歪曲了他们的真实

身份

损害我们的生活品牌以及可能损害我们未来的更大风险

现在在这里发挥作用的

是女性是网络骚扰的更大目标

ssment the Guardian 对

7000 万条评论进行了研究

自 2006 年以来有 7000 万条评论留在她们身边

，他们发现在 10 位

最受虐待的作家中，有

8 位是女性 我们还知道女孩

和年轻女性遭受

网络欺凌的可能性是其三倍 与男孩

和年轻男性相比，网络欺凌与

生活品牌的培养以及它如何

损害生活品牌之旅有关，这

对我们女性来说尤其如此。

女性研究表明，

男性和女性之间存在信心差距

，这种差距显着

影响了我们的进步

与男性同行相比，管理我们的职业生涯

现在的研究还表明，我们的

信心

会随着年龄和经验的增长而建立，

因此从技术上讲，考虑到这两件事，

我们

在

提升我们的职业生涯时已经处于劣势

与我们的男性同龄人相比，高级领导和执行级别

现在很简单 信心默认

，现在那些是像我这样的女性 像我这样的

职业女性

从

她们生命的第一天起，她们就没有在社交媒体的曝光

下长大

一代品牌，

从他们生命的第一天

开始，通过他们的千禧一代和

Z

世代的父母，在智能手机和社交媒体的

陪伴下长大

没有关于如何采取行动的教育

，最重要的是消化这种

对细胞的攻击，

因此期望这些未来的

女性进入教育道路

，然后带着高度的自信和自尊进入劳动力市场，

这不仅仅是不现实的，

如果当前的情况是完全无法实现的 社交媒体格局

保持不变

，并将女孩和年轻女性置于

社交媒体中 在

没有教育

他们社交媒体互动对

他们的生活品牌

的影响的情况下坐在驾驶座上，这就像让他们在

没有安全带的情况下在高速公路上开车 如果没有我们实际上正在塑造的这种拯救生命的教育，

他们的信心的后果

现在可能是致命的

如果我们投资于教育

一代品牌，尤其

是这一代的未来女性

，让她们了解生活品牌的概念，那么这一代未来女性还没有能力推动商业中的性别平等

互联网媒体

几年后你和我将招聘的那一代女孩

她们是真正的游戏规则改变者 他们

将推动文化范式

向完全的

性别平等和当前

关于商业性别平等的统计数据转变

众所周知，我的意思是我们一直在

谈论这个问题

，女性

在经理层面的代表性不足，而且 这

是缺乏女性领导力管道的真正根源

女性获得的高管赞助较少

女性的薪酬明显低于

男性 女性

领导者

，然后让我们不要忘记令人垂涎的 19

大流行病，它现在已将

数百万女性赶出劳动力市场，

因此我们知道公司有很多

工作要做，以帮助消除

性别偏见并为女性，尤其是女性塑造更美好的

未来

工作

场所的有色人种对此没有争议，但

我们要

在商业及其他领域推动完全的性别平等的唯一方法

是提高

年轻女性的意识并及早

对生活品牌的概念进行教育，

以便她们培养自信和

自尊 并

在他们进入劳动力市场时让自己感觉与男性同龄人平等，

这是为了让女性

如果我们同时

看待两难困境，那就是缺乏

性别平等

，以及社交

媒体对我们当前和未来一代女性的负面影响，我们有能力发起和推动这一变革

。

随着社交媒体使用量的增加，

现在是

时候全面 不仅在社交

媒体领域

，尤其是

通过

千禧一代和 Z 世代女性在其职业生涯中积极

控制自己的生活品牌来实现性别平等

，

这样她们就可以

成为女孩和未来女性

品牌的生活

品牌榜样 只是增加

通过社交媒体接触女性领导者和高管的机会，

但它也将帮助我们塑造

一个促进

女性成就和

成功的社交媒体格局

你如何控制一个生活品牌 一个

受控制的生活品牌由两个

组成部分组成

，这就是我们的身份和 我们

在

生活品牌的语境中选择的生活认同目的

是我们的行为和语言的总结 年龄显示

在社交媒体

和现实世界中，因为

我们在这里所说的和所做的一切都

可以在互联网上找到途径，

也可以通过激情的载体发现目的

一个想法可能是您

在某个领域的专业知识

或 您可能拥有的兴趣或

您所追求的爱好

和管理

身份与目的

之间的联系，这对于真正

控制生活品牌至关重要 我们的行为和语言

必须

与我们选择的目的保持一致，并且

需要以正直的方式进行描绘

，并且 意味着我们

开始将

生活作为我们的生活品牌

，我们控制生活品牌的时间越长

，我们

发展生活品牌声音的机会就越大，使

我们能够推动和发起

符合我们在

社交和现实生活中选择的目标的改变 社区

通过社交媒体的影响力

实施生活品牌的概念

并

了解我们面临的持续

曝光风险 t 将引导一代品牌

不仅

在社交媒体上而且

在现实世界中注意他们的行为和语言，他们将

意识到每张以他们为特色的照片或视频

都有可能永久

损害他们的生活品牌，这是一个

现在与他们的真实身份和他们选择的目的不一致如果你是父母，你现在可能

想

知道我将如何让我的孩子控制

他们的生活品牌

这将是非常艰难的让

我告诉你阻止你的孩子

继续使用社交媒体

将让我们的生活变得更加艰难

这种思维方式的转变是由

千禧一代和 Z 世代

女性积极控制社交

媒体领域推动的，

因为生活品牌榜样正在转变

下一代品牌关于

他们可以在生活中取得什么成就的思维模式

lifebrand 将

成为所有未来

一代品牌女性的信心建立者，无论她们的

成长经历或环境如何，

我们可能无法改变任何

这些事情，

但无论女孩的情况如何

在她长大的时候，

她很可能可以使用

社交媒体，这使她有

能力控制自己的生活品牌，而

她的未来

现在可能并不明显，但这种

变化

就从

我们每一个人开始

如果您阻止

图片、视频或社交媒体帖子

破坏年轻人的生活，

您

会不会

觉得自己已经尽了自己的一份

力量 遛狗或

照看孩子的女孩，

如果我们所有人都只教育一个女孩

或一个年轻女人 关于如何利用生活

品牌建立

早期自信和自尊 他们

可以成为任何他们渴望成为的人

尽管他们在教育

或背景方面存在差异，这就是

我们将如何共同缩小性别差距

谢谢

[鼓掌]

[音乐]

你