Harnessing Social Media for the People
[Music]
good afternoon once again to all of you
is one of the biggest challenges of
human life as we can see here
whatever you do for long long time it
becomes
one of ours even if you’re doing your
dream job
for 50 20 30 years it’s bound to become
one of those
many of us go to social media to break
this monotony
we meet new people we make new friends
post our pictures learn new things and
that
helps us that gives us some happiness
but if you have realized
if you use social media for a long time
that also becomes more so what is the
layout
what i have learned in my life little
bit particularly last two three years
if you are doing things for a higher
course if you are doing things which
are making people happy which are
helping people which are bringing smiles
to others
that gives you lasting happiness
that’s that happiness is more durable i
have in my life
my job particularly last two three years
as i mentioned
i have combined my social media
interactions
with my job and helped people in
certain days which i’ll be showing today
a little bit
about that and that has given me a joy
which i want to share with you all of
you today
i lost 22 years of service as an ips
officer
i have worked in a few districts as sp
in a commando unit in intelligence
department
crank ranch in cbi and i have been
fortunate enough to crack some very very
good cases also
but today when i go to some crowded area
a mall
or an airport unknown people walk up to
me and
they check in with me and they sometimes
they ask for a selfie
uh because they say that they like my
tweets
and they like the way i have been
helping people
this makes me really happy not only as
an individual but as an officer
because police in india has a certain
image and i feel happy
yeah you can see the people people
laughing there
this interaction this social media
interaction has been
it has helped uh improving the image of
police in particular enrollment in
general that makes me
particularly happy i’m on social media
on twitter since 2009 but like most
people are getting people losing money
to the government kind of account
in 2018 a very small uh
kind of funny incident took place
because of that i i got into social
media
uh more how people begin story time
a lady officer of america is catherine
hadda
she was the council leader of us in
hyderabad
she came to pune and she was given a
as well because she’s a dignitary and
after going to that she posted the
speech
she thanked the lady posted her picture
and this was retweet actually in 2018
or association so this fall is reply
as you can see that your tweet is
forwarded to bcp buddhist protecting
association
then he posted on the tweet by
you know social media is a very terrible
thing it’s very cruel thing
so people people started posting nasty
comments
like uh madrid fell ahead handling movie
support
[Music]
suggestions ideas and we were not able
to pack that before this
so i started using it to help people
that official letter and subsequently
my own handle and
these are my comments so i i
is
uh in in
our country
government service people really don’t
have very high opinion good government
services
i am a government servant but i am also
citizen i understand that
if i ask all of you what are the issues
with the government services
why people are not happy i think most
people will send smokers
more responsive it’s inefficient slow
incompetent corruption issues poor
decision making over communication
no engagement with customers these are
probably you can say these are the
issues
which people raised and most many times
rightly
so but let me also tell you one thing
which you might not be knowing
even the government servants they have
the same complaint with people
they say that they wanted recognition
people complain people abuse them but
whatever comfort they do nobody
recognizes
if they do a lot of things nobody
reminds us but if
we support something everybody starts
saying that this is easy
now i’ll give you an example of the
traffic constable on the road
a traffic constantly works for long
hours on the road
you pass by you don’t really notice that
you don’t even notice that
but the minute he is missing for five
minutes it’s nothing comfortable if you
sing from his spot what will happen
and everybody will start listening
everyone starts saying he goes
this is what happens what we found
social media gives
as a immense opportunity a very very
very very powerful opportunity to bridge
the gap
because government servants also work
people
have genuine requests but it is not
reaching the right place
what we do it doesn’t exist right people
social media is
is a very very powerful tool this gives
us it
there is a possibility of bridging the
gap breaking the wall
and it helps both sides i’ll give you
very few examples here
and people say it’s more responsive i’ll
tell you a very
small incident it took place last year
now i am handling
uh two three companies i was told
earlier i am mp of a company called
that is uh which runs public transport
in monash
and today we are going to start because
a student
will agree to me i took a tweet at
around 9 30 in the night
one day correctly or something
he wrote that i am studying in
coaching center in guneshwar our class
ends
but before that five years before the
two bus meets
if you can change the time of the bus by
five minutes
students will be able to get the bus and
otherwise we have to walk one and a half
kilometers
to the next stop to take the bus i
picked up the phone i called my
oppression manager is impossible can we
do it
he checked out from the internet this uh
his laptop
and he told me that it’s possible we
have 10 years back
if we change by 10 years also nothing
will be about
there will be no dislocation so i
immediately posted this tweet after say
30 minutes of history i’ll read it out
for you
dear tushar it will be changed by clear
neighbors within this week
you don’t need to work next bus or we
want to save time and use for studies
nothing is more important than
supporting students and young people
like you it will be done
blessings to you and your friends
[Applause]
now obviously many many people liked it
many many people
appreciated this yesterday and people
wrote a lot of things but
particularly i would say one person says
now i feel like people like lushar and i
are not always citizens our voice is
being
heard thank you for
the big thing is social media i gave a
chance for him to reach me
it gave a chance for me to take a
decision and communicate to him
this is the point i’m trying to make
here but there’s a story
there’s a fishbury story one lady from
bombay
she wrote the street to shah before
celebrity please confirm this man is not
a fraud
till date we have not come across
uh
[Music]
is here let me know if it works as we
will move it for further five minutes
and of course people like it and but
what happened
many many people started visiting the
lady which i felt bad and i apologize to
her later because many people say that
one person says that if you have not
seen something that doesn’t mean that
it is not existing something like that
so
these are if this actually was possible
through social media
in directions now it’s about
is not available he immediately sent one
from mumeshwar
i posted a tweet that on the job trying
to restore by tonight
one person says let us see how like
it was kind of challenging thanks for
the reply dates for how it works
and we posted i posted in the reply
night around 1am i believe this is a new
transfer has been installed
our response and people also really
really appreciate about everybody
because people have not seen
things working like that i think during
a span of
three to six i think four or five hours
we change the past one
accessibility now people send me
messages like
that some papers have gone up on the
transformer we post it like that we are
thanking
you for raising this then somebody says
again the same kind of thing we post
that done
it is done the work is over when it is
done like that
and people are appreciating it of course
i can’t handle those things alone only
so we have created a team now the team
takes care of the things
in both in all three companies like for
example
reply the bad goal was removed here i am
delighted to inform that my villagers
are very happy with your services i
really appreciate
thank you so much for the 24 hours to
work is done
these kind of messages when we get we
also get embraced and you feel like
it is said that moment soon as they
don’t work about the customers they
don’t
take care of their opinions on the other
hand we actually the day i enjoyed i
asked for the suggestions from the
people and many many people i think i
received about 150
156 messages on twitter
what actually can be done in improving
mobile services in boone
and this has helped us in improving our
services and
making the company more vital now
similarly we wanted to
give book city in the in the buses
and we ask people people give opinions
they give suggestions
and after that of course we have not
been able to put books for some reason
but we have started newspapers
we give free newspapers to people this
is our master
but we could not find a good name then
somebody said okay let’s go to social
media
and we kind of ask people one person
named
he gave the name
us i wrote one message one day
from a person that he said that 11kb
wire is going to my
close to my house please remove it this
is the footsteps electricity company
i immediately voted we could know that
he is doing an illegal construction
it is not my problem i thought i am lord
you are adding a balcony volatility and
almost this is dangerous i cannot move
my life for your
legal activity please remove the
construction for you
but one more thing people don’t buy
government
sometimes but then you have to take it
as a
part of the game one person because we
are giving newspapers in the buses
because we are taking free newspapers if
you want to gain more you can be more
he did not imply of course many people
elaborate it afterwards
i mean this is something i am trying to
say that if you do good work
if government sometimes they would do
good work people support them
i get a lot of support in fact if
somebody
abuses any of my countries today on
social media you can try somebody can
try for exams
there are a lot of people which i don’t
know who they are but they come to our
rescue and they start
fighting with each other and we just
watch and smile
these are the some of the samples this
quality found on social media posted his
boy
uh he became memorable in a fancy dress
competition he
really liked the idea when he wanted
camera program
we invited him and we requested we asked
him to sit with your level cm
to motivate each other in this pulse the
other procedures you can see
many of these persons are those who
either support us from the
social media or criticize us because we
wanted our critics also to be there and
we see
in reality how it works so many
personnel
using social media for internal
customers also that also we do of course
we
praise our people on social media and
they feel happy about it of course
because it is showing something
pressing them in your offices
differently pressing them
publicly is of course makes all the
difference
they are also doing great work on social
media helping people and
getting good name for the organization
and themselves thank you so much
you