Soul The secret ingredient of successful entrepreneurship
[Music]
you can learn art
in design school you can learn money and
people management skills
in mba but where do you learn
adding a soul a conscious to your
entrepreneurial journey
the part most artists find challenging
even more than creating the masterpiece
itself
is to create the business of their
artwork without losing the soul to their
art
when i founded soul works i had a sense
of skill a passion for the craft
but i was lost when it came to creating
a structure and making a business out of
it
so here is me sharing my eight years of
art onto funeral journey the discoveries
i chanced upon
of course the mistakes i made but more
so
the learnings that came through which
transformed
into four key epiphanies that became
the pillars to soul works
epiphany number one
self to before your youtube did you know
that
every single dream catcher design that i
have made to date
was crafted out of my own inner guidance
i simply kept the vision of the dream
catcher clearly etched in my mind’s eye
while i intended for the technique to be
revealed
through my own inner guidance for me the
journey of discovery was far more
exciting than even creating the product
itself
in the first 48 hours i had made my very
first dream catcher after several
attempts and variations
every wrong technique led me to get a
more innovative design
and that’s the entire collection created
itself
in the process of discovering the right
way
i know the trial and error is a classic
formula of the past
but for artists intending to create
authentic
artwork there is no better way than
tuning in to self
today we all want to go on to youtube to
see it through
we want to be able to pre-end not just
the process but also the end result
and on the basis of that we want to
decide if we even wish to invest in the
journey or not
where is the authenticity in that where
is the fun of discovery
and the learnings that a process is
designed to bring in
to know too much is to know nothing at
all
artists who wish to lead must dare to
create master to learn
and most importantly allow themselves to
be guided
by their own advice to youtube is to
follow
but to self-tune is to discover
epiphany number two stop
losing time to save money while in the
first year of soul works
money was scarce what no one tells you
is that in the initial years the profits
you
think you’re making will nowhere be
saved
because it all funnels back into the
rolling of the business
so here i was multitasking being the one
man
army all of this hoping that i could
save as
much money as i could conceptualizing
creating
marketing packing even do-to-do delivery
sometimes
i was doing it all well i
thought that i was saving money i
was actually killing time and more so
losing the focus on my craft
there’s a fun fact about business that i
learned during this period of time
the money you could have made but didn’t
are the losses you actually have
incurred
multitasking is a foolish man’s asset
build a team pay them fairly make them
experts at the skills that are
not your forte no you don’t need to be
the jack of all trades
simply create a team of masters
for each segment of your brand more
people means
more heart more soul and more focus
and that eventually leads to better
brand building
invest your money to gain time so that
you can be free for the bigger vision of
life
which leads me to my epiphany number
three
winning consistently is losing
let me tell you why if you have been
async one formula for really really long
and you’re not exploring other routes
and possibilities
then are you really allowing yourself to
expand your horizons
and look beyond the known territories
while i
was comfortable selling my work through
events reseller avenues
i had been keeping the online channels
at week
i was selling through the tried and
tested platforms wholesale
pop-ups i had taken years to perfect
my success formula winning consistently
and my known sales segments made me
rather too comfortable
to get out and explore new avenues which
i knew that i
could possibly fail at first
then came times of forward setting up an
online store was
now my only option i realized that while
i had been consistently winning
i had set myself up for this big failure
the big fish in the small pond is
winning consistently yes
but it is also losing out on all the
adventures it is too afraid to take
it’s time for the big fish to enter the
big
infinite ocean it is time to risk into
unknown waters in the pursuit of
evolution
and learning
let money be a blessing
how you earn that money and how you feel
about it is exactly what it will bring
into your life before i chance on soul
works i pursued
several professions i earned extremely
well
but i ended up spending it all to
compensate for the challenges
i have faced while making the very same
money
no matter how much i spent it wasn’t
enough and my desires were never fully
met
the void of abundance only grew deeper
while in my first year of soul works i
was barely making any money
yet strangely there was never a time
when i had to step
back on my needs my needs and desires
were now in harmony and there was always
enough money to meet them all
i had never felt richer abundant
and most importantly fulfilled
every penny you earn doing something you
love is a blessing
the kind of blessing one wishes to
invest in
in the words of benjamin franklin money
is a full structure money never made a
man happy
nor would ever win the more a man has
the more he wants
instead of filling a vacuum it only
makes one
money is simply a means to a better
quality of life
it is a means to an end not an end in
itself
wealth on the other hand is an abundance
of assets not just monetarily
but assets of network relationships
ideas aspirations and even good health
wealth is defined by the capacity to
create opportunities for yourself and
for those around you
money depletes while wealth only
adds more value to your life
wealth is beyond possessions and
tangible heels
there is wealth in the countless
blessings you earn throughout your life
there is wealth in sharing knowledge and
even more so
in inspiring others so
this is me karima doing what i do best
inspiring creating a spark and sharing
my wealth of knowledge and experiences
the kind of wealth that never depletes
but only grows as i go along sharing my
epiphanies
as an art entrepreneur