Why you should make useless things Simone Giertz

Hello.

My name is Simone.

You know how people tell you
if you get nervous when onstage,

picture people in the audience naked?

Like it’s this thing that’s supposed
to make you feel better.

But I was thinking –

picturing all of you naked in 2018
feels kind of weird and wrong.

Like, we’re working really hard
on moving past stuff like that,

so we need a new method of dealing with

if you get nervous onstage.

And I realized that what I’d really like

is that I can look at you
as much as you’re looking at me –

just to even things out a little bit.

So if I had way more eyeballs,

then we’d all be
really comfortable, right?

So in preparation for this talk,
I made myself a shirt.

(Rattling)

(Laughter)

It’s googly eyes.

It took me 14 hours

and 227 googly eyes to make this shirt.

And being able to look at you
as much as you’re looking at me

is actually only half
of the reason I made this.

The other half is being able to do this.

(Googly eyes rattle)

(Laughter)

So I do a lot of things like this.

I see a problem and I invent
some sort of solution to it.

For example, brushing your teeth.

Like, it’s this thing we all have to do,
it’s kind of boring,

and nobody really likes it.

If there were any
seven-year-olds in the audience,

they’d be like, “Yes!”

So what about if you had
a machine that could do it for you?

(Laughter)

I call it …

I call it “The Toothbrush Helmet.”

(Laughter)

(Robot arm buzzing)

(Laughter)

(Applause)

So my toothbrush helmet is recommended
by zero out of 10 dentists,

and it definitely did not
revolutionize the world of dentistry,

but it did completely change my life.

Because I finished making this toothbrush
helmet three years ago

and after I finished making it,

I went into my living room
and I put up a camera,

and I filmed a seven-second
clip of it working.

And by now,

this is a pretty standard
modern-day fairy tale

of girl posting on the internet,

the internet takes the girl by storm,

thousands of men voyage
into the comment sections

to ask for her hand in marriage –

(Laughter)

She ignores all of them,
starts a YouTube channel

and keeps on building robots.

Since then, I’ve carved out this little
niche for myself on the internet

as an inventor of useless machines,

because as we all know,

the easiest way
to be at the top of your field

is to choose a very small field.

(Laughter)

(Applause)

So I run a YouTube channel
about my machines,

and I’ve done things
like cutting hair with drones –

(Drone buzzes)

(Laughter)

(Drone crashes)

(Laughter)

(Drone buzzes)

(Laughter)

(Applause)

To a machine that helps me
wake up in the morning –

(Alarm)

(Laughter)

(Video) Simone: Ow!

To this machine
that helps me chop vegetables.

(Knives chop)

I’m not an engineer.

I did not study engineering in school.

But I was a super ambitious
student growing up.

In middle school and high school,
I had straight A’s,

and I graduated at the top of my year.

On the flip side of that,

I struggled with very severe
performance anxiety.

Here’s an email I sent
to my brother around that time.

“You won’t understand
how difficult it is for me to tell you,

to confess this.

I’m so freaking embarrassed.

I don’t want people
to think that I’m stupid.

Now I’m starting to cry too.

Damn.”

And no, I did not accidentally burn
our parents' house down.

The thing I’m writing about in the email
and the thing I’m so upset about

is that I got a B on a math test.

So something obviously happened
between here and here.

(Laughter)

One of those things was puberty.

(Laughter)

Beautiful time indeed.

But moreover,

I got interested in building robots,

and I wanted to teach myself
about hardware.

But building things with hardware,
especially if you’re teaching yourself,

is something that’s really
difficult to do.

It has a high likelihood of failure

and moreover,

it has a high likelihood
of making you feel stupid.

And that was my biggest fear at the time.

So I came up with a setup that would
guarantee success 100 percent of the time.

With my setup, it would be
nearly impossible to fail.

And that was that instead
of trying to succeed,

I was going to try to build
things that would fail.

And even though I didn’t
realize it at the time,

building stupid things
was actually quite smart,

because as I kept on
learning about hardware,

for the first time in my life,

I did not have to deal
with my performance anxiety.

And as soon as I removed
all pressure and expectations from myself,

that pressure quickly
got replaced by enthusiasm,

and it allowed me to just play.

So as an inventor,

I’m interested in things
that people struggle with.

It can be small things or big things
or medium-sized things

and something like giving a TED talk
presents this whole new set of problems

that I can solve.

And identifying a problem
is the first step in my process

of building a useless machine.

So before I came here,

I sat down and I thought of some
of the potential problems I might have

in giving this talk.

Forgetting what to say.

That people won’t laugh –

that’s you.

Or even worse,

that you’ll laugh at the wrong things –

that was an OK part to laugh at,

thank you.

(Laughter)

Or that when I get nervous,
my hands start shaking

and I’m really self-conscious about it.

Or that my fly has been
open this entire time

and all of you noticed but I didn’t,

but it’s closed so we’re
all good on that one.

But one thing I’m actually really
nervous about is my hands shaking.

I remember when I was a kid,

giving presentations in school,

I would have my notes on a piece of paper,

and I would put a notebook
behind the paper

so that people wouldn’t be able
to see the paper quivering.

And I give a lot of talks.

I know that about half of you
in the audience are probably like,

“Building useless machines is really fun,

but how is this in any way
or form a business?”

And giving talks is a part of it.

And the arrangers always put out
a glass of water for you onstage

so you have something to drink
if you get thirsty,

and I always so badly
want to drink that water,

but I don’t dare to pick the glass up

because then people might be able
to see that my hands are shaking.

So what about a machine
that hands you a glass of water?

Sold to the nervous girl
in the googly-eye shirt.

Actually, I need to take this off
because I have a thing –

(Googly eyes rattle)

Oh.

(Clanking)

(Laughter)

I still don’t know what to call this,

but I think some sort of
“head orbit device,”

because it rotates
this platform around you

and you can put anything on it.

You can have a camera;
you can get photos of your entire head.

Like it’s really –
it’s a very versatile machine.

(Laughter)

OK, and I have –

I mean, you can put
some snacks on it, for example,

if you want to.

I have some popcorn here.

And you just put a little bit like that.

And then you want to –

there’s some sacrifices for science –

just some popcorn falling on the floor.

Let’s do the long way around.

(Robot buzzes)

(Laughter)

And then you have a little hand.

You need to adjust the height of it,

and you just do it by shrugging.

(Laughter)

(Applause)

It has a little hand.

(Hand thwacks)

(Laughter)

(Applause)

I just bumped my mic off,

but I think we’re all good.

OK, also I need to chew this popcorn,

so if you guys could
just clap your hands a little bit more –

(Applause)

OK, so it’s like your own
little personal solar system,

because I’m a millennial,

so I want everything to revolve around me.

(Laughter)

Back to the glass of water,
that’s what we’re here for.

So, I promise – I mean, it still has –

it doesn’t have any water in it,

I’m sorry.

But I still need to work
on this machine a little bit

because I still need to pick up the glass
and put it on the platform,

but if your hands
are shaking a little bit,

nobody’s going to notice

because you’re wearing
a very mesmerizing piece of equipment.

So, we’re all good.

OK.

(Robot buzzes)

(Singing)

Oh no, it got stuck.

Isn’t it comforting that even robots
sometimes get stage fright?

It just gets stuck a little bit.

It’s very human of them.

Oh wait, let’s go back a little bit,

and then –

(Glass falls)

(Laughter)

Isn’t it a beautiful time to be alive?

(Laughter)

(Applause)

So as much as my machines can seem
like simple engineering slapstick,

I realize that I stumbled
on something bigger than that.

It’s this expression of joy and humility
that often gets lost in engineering,

and for me it was a way
to learn about hardware

without having my performance
anxiety get in the way.

I often get asked if I think I’m ever
going to build something useful,

and maybe someday I will.

But the way I see it,

I already have

because I’ve built myself this job

and it’s something that I could
never have planned for,

or that I could –

(Applause)

It’s something that I could
never have planned for.

Instead it happened just because
I was enthusiastic about what I was doing,

and I was sharing that enthusiasm
with other people.

To me that’s the true beauty
of making useless things,

because it’s this acknowledgment

that you don’t always know
what the best answer is.

And it turns off that voice in your head

that tells you that you know
exactly how the world works.

And maybe a toothbrush helmet
isn’t the answer,

but at least you’re asking the question.

Thank you.

(Applause)

你好。

我的名字是西蒙娜。

你知道人们是如何告诉你的,
如果你在舞台上感到紧张,

想象观众中的人裸体吗?

就像这件事
应该让你感觉更好。

但我在想——

在 2018 年想象你们所有人都赤身裸体
感觉有点奇怪和错误。

就像,我们
正在努力解决过去那样的事情,

所以

如果你在舞台上感到紧张,我们需要一种新的处理方法。

我意识到我真正想要的

是,我可以
像你看着我一样看着你——

只是为了让事情变得更平。

所以如果我有更多的眼球,

那我们都会
很舒服,对吧?

所以为了准备这次演讲,
我给自己做了一件衬衫。

(嘎嘎声)

(笑声

) 是粘糊糊的眼睛。

这件衬衫花了我 14 个小时

和 227 只眼睛。

能够
像你看着我一样看着你

实际上只是
我做这个的一半原因。

另一半能够做到这一点。

(Googly eyes 嘎嘎作响)

(笑声)

所以我做了很多这样的事情。

我看到了一个问题,并
为此发明了某种解决方案。

例如,刷牙。

就像,这是我们都必须做的事情,
有点无聊

,没有人真正喜欢它。

如果观众中有
七岁的孩子,

他们会说,“是的!”

那么,如果你有
一台可以为你做这件事的机器呢?

(笑声)

我称之为……

我称之为“牙刷头盔”。

(笑声)

(机器人手臂嗡嗡声)

(笑声)

(掌声)

所以我的牙刷头盔被
10 个牙医中的零个推荐

,它绝对没有
彻底改变牙科世界,

但它确实彻底改变了我的生活。

因为三年前我完成了这个牙刷
头盔

,完成后,

我走进客厅
,拿起相机,

拍摄了一个 7 秒
的工作片段。

而现在,

这是一个相当标准的
现代童话故事

,女孩在网上发帖

,网络席卷女孩,

成千上万的男人
进入评论区

向她求婚——

(笑声)

她 忽略所有这些,
创建一个 YouTube 频道

并继续构建机器人。

从那时起,我作为一个无用机器的发明者
在互联网上为自己开辟了这个小众市场

因为众所周知,

要在你的领域处于领先地位的最简单方法

是选择一个非常小的领域。

(笑声)

(掌声)

所以我开了一个
关于我的机器的 YouTube 频道

,我做过一些事情,
比如用无人机剪头发——

(无人机嗡嗡声)

(笑声)

(无人机坠毁)

(笑声)

(无人机嗡嗡声)

(笑声)

(掌声)献给

帮助我
早上起床的机器——

(警报)

(笑声)

(视频) Simone:哇!

给这
台帮我切菜的机器。

(刀砍)

我不是工程师。

我在学校没有学习工程学。

但我在成长过程中是一个非常有抱负的
学生。

在初中和高中时,
我的成绩都是全A,

而且我在一年中以最好的成绩毕业。

另一方面,

我与非常严重的
表现焦虑作斗争。

这是
我在那个时候发给我兄弟的一封电子邮件。

“你不会明白
我告诉你,承认这一点有多难

我好尴尬。

我不想让
人们认为我很愚蠢。

现在我也开始哭了。

该死。”

不,我没有不小心烧毁
我们父母的房子。

我在电子邮件中写
的一件事让我非常沮丧的

是我在数学考试中得了 B。

所以这里和这里之间显然发生了一些事情

(笑声)

其中之一就是青春期。

(笑声)

确实是美好的时光。

但此外,

我对制造机器人很感兴趣

,我想自学
硬件。

但是用硬件构建东西,
特别是如果你在自学,

是一件
很难做到的事情。

它很可能失败

而且很
可能让你感到愚蠢。

那是我当时最大的恐惧。

所以我想出了一个可以
保证 100% 成功的设置。

使用我的设置,
几乎不可能失败。

那就是我不会
尝试成功,

而是会尝试
构建会失败的东西。

即使我当时没有
意识到,

构建愚蠢的
东西实际上是很聪明的,

因为随着我不断地
学习硬件

,我有生以来第一次

不必
处理我的性能焦虑。

一旦我消除
了对自己的所有压力和期望,

这种压力很快
就被热情所取代

,它让我可以尽情玩耍。

因此,作为一名发明家,

我对
人们难以解决的事情感兴趣。

可以是小事,也可以是大事,也可以是
中等大小的

事,比如做一个 TED 演讲会
呈现

出我可以解决的一系列全新问题。

识别问题
是我

制造无用机器的第一步。

所以在我来这里之前

,我坐下来思考了

在做这个演讲时可能遇到的一些潜在问题。

忘记说什么了。

人们不会笑——

那就是你。

或者更糟糕的是

,你会嘲笑错误的事情——

这是一个可以笑的部分,

谢谢。

(笑声)

或者当我紧张时,
我的手开始颤抖

,我真的很自觉。

或者说我的苍蝇一直
开着

,你们都注意到了,但我没有,

但它已经关闭了,所以我们
都很好。

但我实际上非常
紧张的一件事是我的手在颤抖。

我记得小时候,

在学校做演讲时,

我会把我的笔记写在一张纸上

,我会
在纸后面放一个笔记本,

这样人们就不会
看到纸在颤抖。

我做了很多演讲。

我知道大约一半
的听众可能会说,

“制造无用的机器真的很有趣,

但是这到底是怎么回事,
或者形成了一个企业?”

演讲是其中的一部分。

舞台上的编曲总是
给你倒一杯水,

让你口渴了有东西喝

,我总是
很想喝那水,

但我不敢拿起杯子,

因为那样人们可能会
能够看到我的手在颤抖。

那么,一
台递给你一杯水的机器呢?

卖给了那个
穿着googly-eye衬衫的紧张女孩。

事实上,我需要把它脱掉,
因为我有件事——

(谷歌的眼睛嘎嘎作响)

哦。

(叮叮当当)

(笑声)

我仍然不知道该叫什么,

但我认为是某种
“头部轨道装置”,

因为它
围绕着你旋转这个平台

,你可以在上面放任何东西。

你可以有一个相机;
您可以获得整个头部的照片。

就像它真的一样——
它是一台用途广泛的机器。

(笑声)

好的,我有——

我的意思是,你可以
在上面放一些零食,例如,

如果你愿意的话。

我这里有爆米花。

你只是放了一点点。

然后你想

——为了科学做出一些牺牲——

只是一些爆米花掉在地板上。

让我们做很长的路要走。

(机器人嗡嗡声)

(笑声

)然后你有一只小手。

你需要调整它的高度

,你只需耸耸肩就可以了。

(笑声)

(掌声)

它有一只小手。

(拍手)

(笑声)

(掌声)

我刚刚把麦克风撞掉了,

但我认为我们都很好。

好的,我还要嚼这个爆米花,

所以如果
你们再拍拍手——

(掌声)

好的,就像你自己的
小太阳系一样,

因为我是千禧一代,

所以我想要 一切都围绕着我。

(笑声)

回到那杯水,
这就是我们来这里的目的。

所以,我保证——我的意思是,它仍然有——

它里面没有水,

我很抱歉。

但是我仍然需要
在这台机器上做一点工作,

因为我仍然需要拿起
玻璃放在平台上,

但是如果你的
手有点颤抖,

没有人会注意到,

因为你
穿着非常迷人 件设备。

所以,我们都很好。

行。

(机器人嗡嗡声)

(唱歌)

哦不,它卡住了。

即使是机器人有时也会怯场,这不是很令人欣慰
吗?

它只是有点卡住了。

他们很人性化。

哦,等等,让我们回到一点点,

然后——

(玻璃掉下来)

(笑声)

这不是活着的美好时光吗?

(笑声)

(掌声)

尽管我的机器看起来
像是简单的工程闹剧,但

我意识到我偶然发现
了比这更大的东西。

正是这种喜悦和谦逊的表达
常常在工程中迷失

,对我来说,这是
一种学习硬件的方式,

而不会让我的性能
焦虑成为阻碍。

我经常被问到我是否认为我
会构建一些有用的东西

,也许有一天我会。

但在我看来,

我已经拥有了,

因为我已经为自己建立了这份工作

,这是我
永远无法计划的事情,

或者我可以——

(掌声)

这是我
永远无法计划的事情。

相反,它的发生只是因为
我对我正在做的事情充满热情,

并且我正在
与其他人分享这种热情。

对我来说,这就是
制造无用事物的真正美妙之处,

因为正是这种承认

,你并不总是
知道最好的答案是什么。

它会关闭你脑海中

那个告诉你你
确切知道世界如何运作的声音。

也许牙刷头盔
不是答案,

但至少你在问这个问题。

谢谢你。

(掌声)