Energy in Art
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hello everyone good afternoon
uh my name is jovio lopez and today
i will be speaking about the energy
and art some of you are thinking
how do you even put these two words
together i do many things but i’m most
well known
for my youtube channel with my little
brother and vidal lopez called skinny
indonesian 24.
are there any subscribers here
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okay um so why did i choose this title
these two words have had
kind of defined my life so
energy i studied physics for four years
in university
this is a very bad graduation picture of
mine i’m so sorry
i’m the one on the right that’s my mom
that’s in dovie
and why’d i choose the word art because
after university i dove into youtube
and probably some of you are wondering
why would you even consider youtube art
youtube’s just a bunch of guys vlogging
youtube’s just a bunch of cat
videos like what is youtube
it depends on the creator
it depends on how you treat youtube
itself and i would like to show you a
video that my brother and i
made
they know who i am
look how famous you are now remember
being yourself got you nowhere
welcome to the famous youtubers
youtubers club
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but remember to be proud
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and don’t listen to this
okay on that note i was gonna cut off
that word it is cut off in the video
itself
but yeah so why did i say uh youtube is
an art form
because how many youtubers actually
create musicals
um because since from the very start
we’ve always focused on making stories
and um doing things with a purpose we
were given the chance to make movies
and um at the end of next month the end
of march
a new movie of ours will be releasing
called bhutan is anyone a bhutan here
there’s a lot of bhujan people here okay
um in this project
i am playing in it uh i’m i wrote it and
i’m also
producing it so please do go watch it in
the cinema
okay back to our title so why did i
choose energy and art
two months ago uh my brother and i were
we were selected
as the ambassadors for youtube creators
for change
what is that that is basically an
initiative by google to
um select creators to raise awareness on
current social issues and
a lot of creators were invited from the
world
to bangkok and the biggest question that
was raised in bangkok is
what is impact what is impact
a lot of answers were being thrown
around the room such as something that
changes you
something that motivates me life
changing
or even changing one’s mindset and
perspective
but having studied physics
when you think of the word impact
you think of
momentum that’s that’s not that
you think of force
you think of force and when you think of
force
a bunch of other words come to mind such
as
acceleration not bad force is mass times
acceleration
his grades need to go higher up okay
you think of energy
and the basics of energy is there’s
always a potential energy
and a kinetic energy how does that
relate to humans
i mean this this is all just physics
talk i mean if you have to apply it to
humans
we all sort of have a potential and
kinetic energy
simplest terms i want to bake a cake
that’s your potential energy you’re
thinking about it
you’re visualizing the kick in your head
you know what to buy you know the
ingredients
but when you actually make the cake
that’s the kinetic energy
i like someone oh i think i want to ask
her or him out
so you dwell on it certain of days you
ask your friends blah blah
when you do actually ask him or her out
that’s your kinetic energy
but what about energy and art
what about it every single artwork
has energy whether it is a poem
if it’s a piece of writing if it’s a
novel if it’s a book
everything has energy and a video
and the best thing about energy is by
definition
energy cannot be created or destroyed it
can only be transferred
so when something has an energy that
energy will be transferred
to you now back to the question of
impact
right what is the impact of a video
when you watch a video the speaker
before me spoke about emotions
you get you get emotions these are the
emotions you get
right from left to right i’m guessing
that’s happiness
i don’t know what that is i don’t know
what the second one is it’s
is that is that like oh this is crazy
stupid i don’t know what that is
um that’s tears you get sad
you get angry you get mind blown by
video
you fall in love with the character oh
you’re so hot oh she’s so pretty
or is that cringe is the last one cringe
thank you last one is cringe you oh i
don’t want to watch this video anymore
so you get an emotion that is the impact
that the video has on you
but now i want to speak about great
impact
before we spoke about potential energy
and kinetic energy
right when the energy of a video is
transferred to you
and you get an emotion that to me
is a simple impact because what happens
after you watch that video
will you simply go to another video and
then
chase another emotion oh this video made
me happy let me go to the next video oh
this video makes me happy let me go to
this other video oh this video makes me
happy oh i’m too tired of all this
happiness let me go to sleep
nothing changes in your life okay
your mood changes for a certain period
of time
but is there actually any substantial
change
in your life now
something with great impact
turns all that potential energy into
kinetic energy
when you watch something and you want to
do something
beyond that watching experience
you want to do something beyond the
video
so what i mean is
right after you watch it after you watch
this video you’re like
it strengthens my purpose oh
i wanted to go to art school after you
watch this one video
now i definitely need to go to art
school
you don’t simply just smile and move on
to another video
it strengthens your purpose it changes
your mindset
oh i was not a big fan of this community
but hey
you know what their argument makes sense
i guess there are pretty cool people
right
brings new perspectives you used to see
life in a certain way and then you see a
life
in another way and the most important
thing is it breaks the chain
right because going back to this whole
potential and kinetic energy thing
when you watch a tick-tock video that
also brings kinetic energy
right you watch a tick tock video
and then you’re like oh i’m inspired to
do the same moves
but are you actually changing anything
because then the next person who watches
that video is inspired to do the same
moves again it’s
it’s just one loop it’s a closed loop
nothing changes you’re simply just
amplifying this movement to the world
this dance movement
so great impact
always will lead to change
because in order to move a society
forward you need to change
and i see you
i see you okay so this is our theory but
i’m speaking about all this because i’m
also a practitioner
of this theory so i have made a video
in in my youtube career which has spent
nine years eight years i don’t know it’s
been too long um
i made a video on someone else’s channel
which got 62.3 million views
thank you thank you faye thank you
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62.3 million views
i mean that’s a lot of use but whoever
screenshotted this did not like this
video obviously
obviously no like on this video but the
overall consensus of this video i would
consider this video
of just an impactful video because
although i wanted it i wanted this video
to have a great impact
what the audience received was mixed
reactions
i received mixed reactions from the
audience
um so it got a lot of impression it got
a lot of views
brands love this oh you made something
in the millions of views in the in the
tenth of millions of views nearly 100
million
they’re gonna love this but what is the
actual
impact of this video
now i also made another video
where my brother and i to celebrate our
1 million subscriber
we gave out scholarships
when we made this video it only got 380
000 views i know
in your head in some reds like that’s a
lot of views i only get 10 videos when i
upload something
no so my standards
this is a pretty basic amount of views
380 000
is is okay it’s not great
but the impact of this video is real
so youtubers what they usually do when
they reach a milestone they give up
phones they give out laptops
i don’t know what they give out i don’t
know my brother and i chose
to give something that will impact
someone’s life
forever i’m sorry to say your iphone or
your android will probably break in two
years
hopefully not probably will or probably
you’ll update it but you cannot change
the four years of education in your life
so my brother
and i we gave out scholarships to three
indonesian kids off from uh from all
indonesia to
study in a university of their choosing
hopefully not the expensive ones
yes but we funnel those three from 48
students
and this video to me has a great impact
because
even the reaction that i get from it
everyone
tells me even not the kids who got the
scholarships
but even people start making things like
this as well
other youtubers start making
scholarships
and even youtube global
noticed this so youtube san bruno
rewarded us rewarded this video by
putting us as the first indonesians
in the global youtube rewind does anyone
know
about youth everyone so you’ll see my
brother and i are like oh there’s a
second of them
right in that youtube rewind no
indonesian has
ever been in a global youtube rewind to
those who don’t know youtube rewind i
don’t have enough time to explain it
please google it yourself
but after making these two things my
brother and i we’re at a crossroads
how do we proceed forward right do we
still keep on making
these million viewed videos or do we
stick to these
great impact videos
we chose the second round extremely
painful route you lose views
you lose likes you lose engagements
you lose fame you practically lose
and in in the digital space once you
drop down from the top spot
it this is such a fast-paced industry
people will take over
and and brands the people who actually
give us jobs
they will always look for you know the
ones who have the big numbers
so then you lose in that number game but
we didn’t care
we wanted to make something that is more
impactful for real
so for two three years we kept on making
these kind of videos
we thought we were going nowhere we put
so much positive energy into
our work but it didn’t really pay off in
a sense
until this video came out has anyone
watched this video
epic rap battle presidency probably
jokowi um
this video is impactful but i also
believe it has a great impact
because to the 10 11 12
13 14 year old youtube watchers in
indonesia when they watch this video
they get a message that oh
you can also make other videos than just
about vlogging about your wealth
oh you can make other videos than just
showing off what you ate or what you
shopped in a certain country
oh you can make more videos or you can
make other videos than
acting like a gimbal there are so many
types of videos
that can move the society forward that
you can make
so and we were rewarded as well for this
video after two three years of losing
a lot of things this video was the
number one top trending video of 2019.
and i’m not saying usually when you when
you go on youtube right you go on a
trending page
you’ll see the top the the the top
viewed
video number one trending video that
only lasts for two
like a day two days three days this was
the number one top trending for the
whole year of 2019
and i feel extremely blessed um
so the last thing i want to say is
this route that my brother and i take
it’s a pretty hard route right it’s
and i feel like we are lucky
that our idealism pays off
because what the media does is the media
will always blast those with sensation
those with zero substance and what that
does is it inspires the next generation
to create the same
type of content and this empty
content will keep on rolling to the next
generation because they believe that
this is how you get fame
but it’s not there are other ways so
don’t be scared to not follow the system
that’s a double negative i don’t know if
that’s right i don’t check it guys
you will survive it’s a hard route
but if you put in the right energy you
will survive so make sure your work of
art
has the right type of energy
thank you very much i’m joella lopez
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