Creativity Ideas and Innovation and How to Lose 400 Million

[Music]

[Applause]

hi now

this is not going to be a motivational

speech because a i’m not a motivational

speaker

and b uh motivational speakers get paid

well and

apparently tedx doesn’t pay now um

so i’m a writer and director and let’s

see how it all came around

every parent dreams to know

the dream of his child

when my parents got to know about my

dreams they were not too excited

so i lived in a society in warsaw which

is in mumbai

we had a big playground one day my

parents overheard me

telling my friend that my biggest dream

is to create

a graveyard in my playground most

specifically a christian graveyard

at multiple levels maybe my parents

found it disturbing and i don’t

necessarily blame them for not sharing

my fascination towards the christian

biblical

you know roman sort of a culture

now um psychiatric treatment in those

days usually meant uh tying the patient

down to a bed and electrocuting him

my parents opted for a simpler method

i still remember that day that night uh

three things came home

one was

a carrying board second was a

not this fancy uh this one more simpler

chessboard

and third was the rubik’s cube now uh

cara manchester’s required partners i

had none so that left a poor little

rubik’s cubes in the hand of a

seven-year-old who has the biggest dream

which is to create his playground into a

graveyard

a christian graveyard now don’t please

don’t look at me like that because uh i

just like the

whole way in which the crosses used to

be stacked with all those little lilies

and flowers stacked i had no idea what

lay been in

a seven-year-old so you can forgive me

next day when my parents were leaving

for office my dad gave me the rubik’s

cube and told me

that only the geniuses of the geniuses

can solve this

loving the odd challenge i started at it

trying to stake my claim to genius

and i tried i tried i tried my level

best and i was just not able to do it

in the evening when my parents came home

they saw the rubik’s cube and it was

solved

absolutely my dad was so very proud of

me he was so happy

my mom was also happy for the christians

in our society but

how was i able to crack it how was i

able to do it

something like this

so i had scraped the stickers stuck it

on a wall and then

sort of put them together in the right

place

that’s not me i was cuter than that

so that’s how i had gotten it right now

you think my dad didn’t realize it of

course he did

but did he call my bluff and snubbed me

for cheating no he didn’t

did he wait in that foolish ambition

that yeah one day i’ll be able to get it

right

no he didn’t because for him i had

already gotten it right and this is

something which he told me

uh years later that i had found an

unconventional solution

to a conventional problem nine out of

ten people would probably have done it

the right way

but i had thought of something

completely different i had thought

not out of the box but out of the cube

is what he said

he thought maybe i have a creative

streak in me maybe i should be a painter

or a writer

one day he saw me paint and that is the

day he decided i should be a writer

my school was changed and i was put in a

different school

we had no idea what was waiting for us

the school was heavily into academics

and by the time i reached my

all-important 10th standard the ssc

board

we as in uh me and three four of my

friends manisha and

archie zoshi we had acquired the

reputation of being the nasty boys of

the school

because we just couldn’t score the marks

and the school just everyone and

everything on the basis of the marks

that you scored

we started feeling that the simplest of

our pranks are being met

out with the harshest of punishments and

then we realized or we thought that way

that maybe the school is trying to make

examples out of us so that they can

scare the more studious students into

studying harder and getting more marks

to say

that see if you don’t study this is

what’s going to happen to you

things sort of started reaching a boil

and then came

a day a very unfortunate day which i

still regret in my life

where we did the unthinkable

in the short races we used to have three

resources in the short rises

five of us got together and vandalized

the entire property in our class

the other students stood aghast and saw

the carnage

we were going bizarre with violence of

course we were suspended

we were about to be rusticated from the

school but then an angelic teacher our

class teacher shantapati stood behind us

and made sure that nothing of that sort

happened

the damage property was repaired

but i know at least one mind one teenage

mind which was damaged for life

ah what do i say it was a it was a very

chaotic

time time in all our lives the students

refused to talk to us the rest of the

students they never used to even sit

next to us and have their defense

the best memories of the kids all when

we have grown up now

are of their school i had none i felt

let down by the very institution

which was supposed to groom me we were

not even able to

or we were not allowed to attend our

send-off function

it was a very very traumatic time in our

life

now when i look back at this trauma

i think it only helped me i mean as much

as i regret the violence

i still think it helped me because as a

15 year old

i discovered so many emotions that i

didn’t even know existed

i mean things like love friendship

bonds of brotherhood betrayal guilt

complexes

insecurity so many things and later on

when i took up

professional writing uh all these

emotions all my exposure to these

emotions

definitely made its way into how i

approached my characters

and how i viewed my stories i mean

childhood trauma growing up issues

almost always

find their way in your art

why am i sharing this with you because

i’m sure

at every given point of time or at some

point of time in your lives

you must have felt not wanted

people must have questioned why are you

even here they must have questioned your

place in the society

they may have made you feel unwanted

you yourself may have questioned why are

you there in this world existing

but that’s exactly why i want to tell

you the fire and the heat that you’re

experiencing at that moment

or at the most weakest point in life is

the fire that is actually making the

dough

fight the fire no problem fight the fire

but live the fire

[Applause]

and trust the fire because it is soon

going to make something very very

beautiful

and it all came around for me just like

i’m about to tell you

so after sort of just about getting out

of school

and not scoring the marks as predicted

by my school i started writing took up

writing and

was writing small snippets when i was in

college in youth columns in

the times of india and the indian

express and everything

and then i was able to secure admissions

in the prestigious film and television

institute of india

in script writing now you know which is

the first script that i wrote

the first script that i wrote ever in my

life was about this five school kids who

vandalize the school property

and they are about to be sacked and a

teacher comes and takes the

responsibility to improve them

and as a teacher and as a as as a

tribute

to the woman who had stood by us i named

it

teacher probably be making it very soon

after that i went to college

i took up

direction as a career now direction is a

completely different aesthetic from

films

it involves creating worlds it involves

creating the

imaginary imagining alternative

realities now even those

roots i trace back to my school because

when i used to be sitting in the

lectures

and the teacher would be talking which i

obviously couldn’t understand anything i

should stare out of the window

and stare into nothingness creating my

own world which i knew it didn’t exist

but i liked slipping into it

now after i graduated my girlfriend had

just left me

she had gone to puna forever i was

heartbroken i had nowhere to go

i hated this world i hated everything

that was around me

and i knew there were many like me not

because all the girlfriends had gone to

puna but for various reasons

i thought why not do something about it

the year

was 1999. sounds ring

the dot-com boom i thought why not

create a world

which is online but where you can come

into where you can log into

and forget the problems of your real

life where you can get married

you can have affairs you can date

probably have all these three things at

the same time

party have a career excellent sport

perfect an art be a celebrity find true

love

i mean all the things that you don’t do

it in this world you can do all that

i pitched that idea to an investor then

mr got very very excited

after about three four months the

investor got all the more excited so

much so that he kicked me out of the

business

and he took over i was heartbroken

shattered my confidence gone i had

nowhere to go again

did i fight for my idea no did i give up

on my idea yes i did i went back to

doing my mb and then the chronology

followed up the mba and then the script

writing and direction all of that

followed

but the real twist was about to come

the investor didn’t had it and have it

in him to do anything about that idea

he just sat on it now in about

three to four years of that time around

2003

a company in silicon valley called as

linden labs

unveiled their most ambitious project

here it is

[Music]

[Music]

[Music]

[Music]

supposed to be my idea i could have done

so much with it

but did i fight for it no i just gave up

a techie friend later told me that

this idea if it would have seen the

light of the day it would have

been valued at a whopping 400 million

dollars

400 million all gone

later on this whole thing of creating

worlds that stayed with me

and i found my true calling which is

direction and that is something i tell

myself every day when i miss those 400

million dollars

so uh i just shared my personal

experience with you

two three of them just to show that

sometimes

celebrating accepting and then

celebrating a bit of oddity in a child

can help you discover his creativity

like my dad did

he did not snub me in fact celebrated my

oddity

going through trauma can almost become a

crash course in you understanding your

own emotions getting in touch with them

and therefore that reflecting in your

creativity

and when it all comes together the most

sure short way of losing 400 million

dollars

is to give up on your idea and not fight

for it

that brings us to today’s core topic

which is creativity ideas

and innovation now what is creativity

creativity is of course what painters

writers actors

sculptures singers

musicians do is that creativity no even

doctors engineers

mbas teachers more so teachers more than

anyone teachers

what businessmen do what firefighters do

what

government officials can do what cops do

all of them

what they can do is be creative what

they should do

is be creative now what is creativity

creativity is knowing

that what you are doing can be done

better and

can be done different and when this

creativity

expressed through a big idea can lead us

to innovation

now why are ideas important i mean i

know this whole rhetoric about uh

you know big idea can change your life

and all that but ideas

do make this world a better place to

live and they are so contrary to facts

facts is what is ideas is what can be

and many times what should be

uh this whole thing about you know the

logical part

the irrational the the the rational part

of it

i don’t completely agree with that i’m

talking about the irrational

i’m talking about the unreasonable i

know i’ve been told that too many times

that you know we’ll only believe if we

see

seeing is believing that’s the gospel

that we live by i’m talking about it the

other way round

first believe and believe it in so much

that the world will be able to see

in concrete and in the finite what you

have imagined

in the infinite and the abstract

and that when you give it to the world

is innovation

now i want you to sort of have your

minds together and come up with some of

the greatest innovations

that you have seen in the last 20 years

anyone

anyone

okay okay

okay hyperloop okay

uh here’s what i’m getting at uh tesla

maybe hyperloop i mean you’re just

speeding it up and that’s

that’s where we come to the real problem

now i googled

and if you see these things most of

these innovations have happened

way back none of them in the last 20

years

none of them why have we suddenly hit a

creative block have we stopped being

creative

have we dumped down i don’t know i call

this the fine paper theorem

now imagine a time when we used to write

letters to people

now if we had the mindset that we have

today

the writers the thinkers of those times

would have made paper and they would

have made better paper and better paper

and they would have come out with the

best of inks the most colorful of things

and the most centered offings

and it would have stopped at that but it

took one mad man

one unreasonable man to say that no i’m

going to talk

to my cousin who’s 10 000 miles away

right now right here

and bingo we have alexander graham bell

giving us the telephone but what has

happened of it today

we are making products which are just

better versions of what we already have

we are not doing enough i mean look at

our coordinates

from a nokia to a iphone that’s our

range of invention

can we do better the last 20 years trust

me we have sucked at everything

but the next 20 years we will not

because you are all 18 minus

and you guys can be the change that i’m

talking about very quickly i’m going to

tell you

two secrets on how to do it um

gadgets now what gadgets do is that they

make impossible for you to be bored

and when you get bored and when you

don’t grab a gadget you start imagining

scenarios

you start thinking of some stupid

realities something which doesn’t exist

that is exactly what happens when

you get bored the internet the gadget

makes it impossible for us to be bored

it makes it impossible for our mind to

be empty i know the empty mind is a

devil’s workshop

but it’s the empty mind where most of

the times the best of the ideas come

so the gadget has to be away please be

bored that is the key

to unleashing your creativity and second

is empathy

i want you to quickly think of one

person that you hate the most in your

life

oh yeah everyone is ready we have our

hit list very ready very soon

now the exercise is you have to think of

reasons to not hate him

mostly it’s a him so that’s why i’m not

saying her but

can you do that now you know what that

means

you are trying to create a world from

that person’s point of view

when you decide to not hit the person

that you’re hating

you’re trying to imagine scenarios as to

why is that person doing what he’s doing

what what is his point of view what is

his world view what are his emotions

and when you are doing that in the

process you are unleashing your

creativity imagining worlds

you imagining scenarios you are

imagining possibilities

i mean sometimes

to be creative is to be more emphatic

or empathetic towards someone

as stupid as it may sound but by being

by understanding what the other person’s

point of view is you can become creative

that to me is the gist of what we are

here today for

empathy and keep you and being bored

once you can do that you can come out

with the two big ideas or the three big

ideas that can change the world

and those ideas better be unreasonable

they better be mad

and they better be not something which

can sell but something which you are

just yearning to tell they better be

stupid

they better be impractical because in

that impracticality

lies the future of the world and since

you are here today

you are able to you have you have

privilege with you privilege comes at

depth

the depth is to give the world something

better than what you did not have when

you came into this world

thank you very much

[音乐]

[掌声]

嗨,现在

这不是一个励志

演讲,因为我不是励志

演讲

者,但是励志演讲者的报酬

很高,

显然 tedx 现在不付钱了,

所以我是一名作家 导演,让我们

看看这一切是如何发生的,

每个父母都梦想知道

他孩子的梦想

当我的父母知道我的

梦想时,他们并不太兴奋,

所以我住在华沙的一个社会,在孟买,

我们有一个大操场 有一天,我的

父母无意中听到我

告诉我的朋友,我最大的梦想

在我的操场上建造一个墓地,

尤其是一个

多层的基督教墓地,也许我的父母

觉得这很烦人,我

不一定责怪他们没有分享

我对 基督教

圣经,

你知道,

现在是一种

罗马文化 呃,那天晚上,嗯,

三样东西回家了,

一个是

一个携带板,第二个

不是那么花哨,这个更简单的

棋盘

,第三个是魔方现在呃,

卡拉曼彻斯特的必需伙伴我

没有,所以留下了一个可怜的小

魔方 在一个

7 岁的孩子手中,他最大的

梦想是将他的游乐场变成一个

墓地

一个基督教的墓地 现在不要请

不要那样看着我,因为呃我

只是喜欢

整个方式 十字架

过去堆满了那些小百合花

和鲜花我不知道

一个七岁的孩子身上有什么所以你可以原谅我

第二天我父母

去上班时我爸爸给了我

魔方和 告诉

我只有天才中的天才

才能解决这个

爱的奇怪挑战我开始

尝试挑战我对天才的主张

,我尝试了我尝试了我的

水平,我只是无法在晚上做到这一点

我的父母来了

他们看到了魔方,绝对

解决了

我爸爸为我感到非常自豪

他很

高兴我妈妈也为

我们社会中的基督徒感到高兴但是

我怎么能破解它我怎么

做某事 像这样,

所以我刮掉了贴纸,贴

在墙上,然后

把它们放在正确的

地方

,那不是我,我比那更可爱,

所以我现在就是这样得到它的,

你认为我爸爸没有意识到

当然他做到了,

但他是否称我虚张声势并冷落

我作弊不他没有他没有

等待那个愚蠢的野心

是的有一天我能够做到这一点

不他没有因为对他我有

已经做对了,这

是他

多年后告诉我的,我找到了一个

非常规的解决方案

来解决一个传统问题

不是开箱即用,而是开箱即用 ube

就是他所说的

他认为也许我有创造力

也许我应该成为一名画家

或作家

有一天他看到我画画那

一天他决定我应该成为一名作家

我的学校改变了我被安置了 在

另一所学校,

我们不知道等待我们

的是什么学校非常重视学术

,当我达到我

最重要的第 10 级标准时,

我们和我的三个四个

朋友 manisha 和

archie zoshi 我们的 ssc 董事会 已经获得了学校

讨厌男孩的名声,

因为我们只是无法得分,

而学校只是

根据你得分的分数,每个人和所有事情都

开始了,我们开始觉得我们最简单

的恶作剧正在得到

满足 以最严厉的惩罚,

然后我们意识到或者我们这样认为,

也许学校正试图以我们为

榜样,以便他们可以

吓唬更多好学的

学生更加努力学习并获得更多分数

来说这些 如果你不学习,

这将会发生在你身上,

事情开始变得沸腾

,然后

有一天是非常不幸的一天,我

仍然后悔在我的生活

中,我们在过去

的短距离比赛中做出了不可想象的事情

我们五个人聚在一起破坏

了我们班的整个财产

然后一位天使般的老师我们的

班主任shantapati站在我们身后

确保没有发生任何此类

损坏的财产已修复

但我知道至少有一个思想一个青少年的

思想终身受损

啊我怎么说它是

我们一生中非常混乱的时间 学生们

拒绝和我们说话 其余的

学生他们从来没有坐在

我们旁边并为他们

辩护 孩子们最美好的回忆

我们已经长大了,现在

是他们学校的人,我没有,我对

应该培养我的那个机构感到失望,我们

甚至不能,

或者我们不被允许参加我们的

送别活动,

这是一个非常非常痛苦的事情 现在在我们的

生活中,

当我回顾这个创伤时,

我认为它只对

我有帮助

知道存在

我的意思是诸如爱情友谊

纽带背叛内疚

使不安全感复杂很多事情后来

当我开始

专业写作时所有这些

情绪我对这些情绪的所有接触

肯定会影响

我如何接近我的角色

以及我如何 看过我的故事我的意思是

童年创伤成长问题

几乎总是

在你的艺术中找到自己的方式

为什么我与你分享这个因为

我确信

在每个给定的时间点或

在你生活中的某个时间

点 你一定觉得不想要

人们一定质疑你为什么

会在这里 他们一定质疑

你在社会中的地位

他们可能让你感到不受欢迎

告诉

在那一刻

或生命中最脆弱的时刻你所经历的火和热

是火,实际上是让

面团

与火抗争

的火 火,因为它很快

就会做出一些非常非常

漂亮的东西

,这一切都发生在我身上,就像

我要告诉你的

那样,在我快要

离开学校

并且没有像我的学校预测的那样得分之后,

我 开始写作

时,我在

印度时代和印度

快报的青年专栏中上大学时开始写作并写小片段

,然后我就能够获得

著名的录取 印度电影电视

学院

剧本写作现在你知道哪个

是我写

的第一个剧本我有生以来写的第一个剧本

是关于这五个

破坏学校财产的学童

,他们即将被解雇

老师来了,

负责改进他们

,作为一名老师,作为

对曾经站在我们身边的女人的致敬,我把

它命名为

老师,可能

在我上大学后不久就成功了,

我接受了

指导 现在的职业方向

与电影完全不同的美学

它涉及创造世界它涉及

创造

想象中的另类

现实现在即使那些

根源我都可以追溯到我的学校因为

当我过去坐在

讲座

上时老师会说话我

显然无法理解任何事情我

应该凝视

窗外凝视虚无创造我

自己的世界我知道它不存在

但我喜欢滑倒

毕业后我现在就开始我的女朋友

刚刚离开我

她永远去了普纳我

伤心欲绝我无处可去

我讨厌这个世界我讨厌

我周围的一切

我知道有很多像我一样不是

因为所有的 女朋友去了

普纳,但出于各种原因,

我想为什么不做点什么

,那一年

是 1999 年。声音

响起 .com 热潮 我想为什么不

创造一个

在线但你可以

进入的世界,你可以登录

忘记现实

生活中的问题 你可以结婚

你可以有外遇 你可以约会

可能同时拥有这三样东西

聚会 有事业 出色的运动

完美的艺术 成为名人 找到真爱

我是说所有的事情

在这个世界上你不这样做你可以做

我向投资者提出这个想法的所有事情然后

先生

在大约三个四个月后变得非常非常兴奋

投资者变得更加兴奋

以至于他将我踢出

生意

,他接手了我伤心欲绝

我的信心破灭了我

无处可去

我为我的想法而战没有我

放弃我的想法是的我回去

做我的 mb 然后年表

跟进了 mba 然后是剧本

编写和指导,所有这一切都

随之而来,

但真正的转折即将

到来,投资者没有它,并且有能力

对这个想法做任何事情,

他现在在大约

三到四年的时间里就坐在那里 大约在

2003 年左右

,硅谷一家名为 linden labs 的公司在

这里推出了他们最雄心勃勃的项目,它是

[音乐]

[音乐]

[音乐]

[音乐]

应该是我的想法,我本可以

用它做很多事情,

但我是否战斗 因为它不,我只是放弃了

一个技术朋友后来告诉我

这个想法如果它能够看到

曙光,它

的价值将高达 4 亿

美元,

4 亿美元后来都消失

了,这整个创造

世界的事情 和我在一起

,我找到了我的 真正的使命是

方向,这是

我每天都在想念那 4 亿美元时告诉自己的事情,

所以呃,我只是和你们两个三个分享了我的个人

经历,

只是为了表明

有时

庆祝接受,然后

庆祝有点奇怪 一个孩子

可以帮助你像我父亲一样发现他的创造力

他没有冷落我 事实上庆祝我的

怪癖

经历创伤几乎可以

成为你了解

自己的情绪与他们接触的速成课程

,因此反映在你的

创造力

和 当这一切聚集在一起时,最

肯定的损失4亿

美元的捷径

就是放弃你的想法而不是

为它而战,

这将我们带到今天的核心话题

,即创意想法

和创新现在什么是创意

创意当然是画家

作家 演员

雕塑 歌手

音乐家 所做的就是创造力 甚至没有

医生 工程师

MBA 老师比任何人都多 所以老师比

任何人都多 每个人

商人做什么 消防员做什么

政府官员可以做什么 警察都

可以做什么 他们能做的就是有创造力

他们现在应该做的

就是有创造力 什么是创造力

创造力就是

知道你正在做的事情可以做得更好

做不同的事情,当这种

通过大创意表达的创造力现在可以引导我们

进行创新时,

为什么想法很重要,我的意思是我

知道关于呃,

你知道大创意可以改变你的生活

以及所有这些,但想法

确实会让这个世界变得更美好

住的地方,他们是如此与事实背道而驰,

事实是什么,想法是什么

,很多时候应该是

什么,关于你的整件事,你知道

逻辑

部分,非理性部分

,理性部分,

我不完全同意 我

说的是非理性的,

说的是不合理的

el 我们赖以生存,我在说

相反的方式

首先相信并相信它如此之多

,以至于世界将能够

在具体和有限中看到你

在无限和抽象

中所想象的东西,当 你把它给世界

就是创新

现在我希望你们能够

齐心协力,想出一些

你在过去 20 年中看到的最伟大的创新

进入呃

特斯拉也许是超级高铁,我的意思是你只是在

加快速度,这

就是我们现在遇到真正问题的地方

他们都没有 为什么我们突然遇到了

创意障碍 我们停止了

创意

我们放弃了我不知道 我

称之为精美的论文定理

现在想象一下我们曾经给人们写信的时候

如果我们有这种心态 th 在我们

今天

的作家那里,那些时代的思想家

会制造纸,他们

会制造出更好的纸,更好的纸

,他们会用

最好的墨水,最丰富多彩的事物

和最中心的东西出来

,它会 停在那里,但是

一个疯子和

一个不讲道理的人才

说不 今天

我们正在制造的产品只是

我们已经拥有的产品的更好版本

我们做得还不够我的意思是看看

我们

从诺基亚到 iPhone 的坐标这是我们

的发明

范围在过去的 20 年中我们能做得更好相信

我我们有 什么都烂了,

但接下来的 20 年我们不会

因为你们都是 18 岁以下的

人,你们可以成为我正在

谈论的改变,我将

告诉你们

两个关于如何做到这一点的秘密,嗯,

小工具现在 wh 小工具的作用是它们

让你不可能感到无聊

,当你感到无聊时,当你

不拿起小工具时,你开始想象

场景,

你开始思考一些愚蠢的

现实,一些不存在的东西,

这正是发生的事情

你厌倦了互联网这个小工具

让我们不可能感到无聊

它让我们的头脑

不可能空虚我知道空虚的头脑是

魔鬼的作坊,

但它是空虚的头脑,

大多数时候最好的想法都会出现

所以小工具必须离开请

无聊这是

释放您的创造力的关键,其次

是同理心

我希望您快速想到

一个您一生中最讨厌的人

哦是的每个人都准备好了我们有我们的

热门名单非常 很快就准备好了,

现在练习是你必须想出

不恨他的理由,

主要是他,所以这就是为什么我不

说她,但

你能做到吗,现在你知道这意味着什么,

你正试图从中创造一个

世界 p

当你决定不打

你讨厌的人时,

你试图想象

那个人为什么要做他正在做的

事情 他的观点是什么

他的世界观是什么 他的情绪是什么

当你在这个过程中这样做时,

你正在释放你的

创造力想象世界

你想象场景你

想象的可能性

我的意思是

有时创造性是

对一个

听起来很愚蠢的人更加强调或同情,但

通过理解什么 另一个人的

观点是,你可以变得有创造力

,对我来说,这就是我们今天在

这里的

要旨

这可以改变世界

,那些想法最好是不合理的,

他们最好是疯狂的

,他们最好不是

可以出售的东西,而是你

只是渴望告诉他们的东西,他们最好是

愚蠢的

他们最好是不切实际的,因为在

这种不切实际中

存在着世界的未来,既然

你今天在这里,

你就能拥有你的

特权,特权来自

深度,深度是给世界一些

比你没有的更好的东西 当

你来到这个世界时

,非常感谢你